1, Pema Dorjee, male, Tibetan, born in Shangri-La, Diqing Prefecture, Yunnan Province, graduated from Beijing Film Academy, mainland China male singer, Yunnan Tourism Culture Festival image ambassador, the current chairman of the Songtsam Group. 2010, with a song "Dreaming of Yunnan" shortlisted for the CCTV3 - China Music TV Golden Songs Ranking, with a heavenly voice singing the hometown and sang the local conditions and people of Yunnan, In 2014, Baima Duoji participated in the CCTV large-scale variety show "Avenue of Stars" and won the third runner-up of the year.

2. From 2005 to 2011, Pema Dorjee founded five Songtsam hotels, establishing the Songtsam travel model. He opened a number of hotels and hired local staff to help folks out of poverty by featuring Tibetan culture. He focuses on the protection and inheritance of Tibetan culture and promotes the development of local handicrafts.