The Big Stomach King program is prohibited from being produced, released and disseminated
The Big Stomach King program is prohibited from being produced, released and disseminated, including prohibiting radio stations, television stations, and online audio and video service providers from producing, publishing, disseminating and promoting it. Programs or audio and video messages that waste food such as excessive eating or overeating. Big Eater programs are prohibited from production, distribution and dissemination. The Big Stomach King program is prohibited from production, release and dissemination 1
News on December 17: Today, the General Office of the National Development and Reform Commission, the Ministry of Education, the Cyberspace Administration of China and other departments issued a notice on the "Anti-Food Waste Work Plan" .
The notice requires promoting loss reduction in all aspects before food consumption, improving the standard system for food conservation and loss reduction, and conducting waste investigation and assessment in the grain storage link.
The notice clearly prohibits radio stations, television stations, and online audio and video service providers from producing, publishing, and disseminating programs or audio and video information that promote excessive eating, overeating, and other wasteful food. If the circumstances are serious, a fine will be imposed, a notice of criticism will be issued, or the program will be suspended for rectification, and the directly responsible person in charge and other directly responsible personnel will be held accountable in accordance with laws and regulations.
Vigorously promote self-discipline in the catering industry. Guide catering and other industry associations to launch initiatives to curb catering waste, support catering industry associations in taking necessary self-discipline measures against members with wasteful behaviors, and guide members to consciously carry out anti-food waste activities. Strengthen management of the catering industry. Commercial departments at all levels have taken measures to encourage catering service operators to provide meal sharing services and disclose their anti-food waste status to the public. Supervise catering takeout platforms and catering service operators to prominently remind consumers to order the appropriate amount of food as needed. Support buffet service units in implementing appropriate additional fees for consumer waste behavior.
In addition, conduct an evaluation of the effectiveness of anti-catering waste policies. Guide the catering industry association to monitor catering waste and strengthen analysis and evaluation. Urge the catering industry association to announce to the public the anti-catering waste situation and monitoring and evaluation results every year. The Big Stomach King program is prohibited from production, release and dissemination 2
According to the National Development and Reform Commission website, the General Office of the National Development and Reform Commission and others announced today the issuance of the "Anti-Food Waste Work Plan". The plan requires strict supervision of food waste-related information. Measures include prohibiting radio stations, television stations, and online audio and video service providers from producing, publishing, and disseminating programs or audio and video information that promote excessive eating, overeating, and other food waste.
For those who refuse to make corrections or the circumstances are serious, they will be fined, issued with a notice of criticism, or the program will be suspended for rectification. The directly responsible person in charge and other directly responsible personnel will be held accountable in accordance with laws and regulations.
According to CCTV News, reporters noticed that the plan is also clear to promote loss reduction in all aspects before food consumption, improve the standard system for food conservation and loss reduction, and carry out waste investigation and evaluation in the grain storage link.
In terms of curbing food waste in the catering industry, it is proposed that commercial departments at all levels take measures to encourage catering service operators to provide meal sharing services and disclose their anti-food waste situations to the public. Supervise catering takeout platforms and catering service operators to prominently remind consumers to order the appropriate amount of food as needed. Support buffet service units in implementing appropriate additional fees for consumer waste behavior. Establish and improve anti-food waste systems and regulations in the catering industry. Strengthen the training of travel agency managers and tour guides, guide tourists to dine in a civilized manner, and arrange group meals reasonably.
Strengthen the conservation of catering in public institutions, promote anti-food waste in canteens of government agencies, establish an effectiveness evaluation and reporting system for anti-food waste in canteens, and incorporate anti-food waste into energy conservation in public institutions. Resource assessment and conservation-oriented agency creation activities. Strengthen dining management for official events such as official receptions, meetings, and trainings. Expose typical cases of catering waste and units that do poor promotion work. Encourage qualified public institutions to use on-site resource processing equipment for food waste.
At the same time, we will carry out food conservation actions in school cafeterias. Promote the implementation of the five specific actions specified in the "Education System Action Plan to Stop Food Waste and Cultivate Saving Habits". Organize the compilation of the "Guidelines for Anti-Food Waste in University Canteens" and propose work plans for saving and reducing losses in the procurement, storage, processing, production and sales of food raw materials in school canteens. Research and formulate the "Construction Specifications for Smart Canteens in Colleges and Universities" and carry out the pilot construction of full-process smart canteens.
The plan also emphasizes strict law enforcement and supervision and strengthens daily supervision and inspection against food waste. Strengthen the supervision of food producers and operators' anti-food waste situations and urge the implementation of anti-food waste measures. Encourage units and individuals to report food waste behaviors by food producers and operators. Open a reporting hotline, collect clues to problems, and strengthen law enforcement supervision.
At the same time, strengthen anti-food waste law enforcement. Local market supervision and management departments carry out daily anti-food waste supervision and law enforcement, strengthen law enforcement inspection training, and implement the relevant provisions of the "Anti-Food Waste Law" in accordance with the law and their duties. Local market supervision and management departments or departments designated by local governments will issue warnings to catering service operators who fail to proactively provide consumers with reminders to prevent food waste; catering service operators that induce or mislead consumers to order excessive amounts of food and cause obvious waste , give warnings or impose fines; conduct interviews, order corrections or impose fines on food producers and operators who cause serious waste of food during production and operation. The culture and tourism department has included anti-food waste as a priority in the inspection projects of star-rated hotels, A-level scenic spots and travel agencies, and strengthened the supervision of major typical cases.
Source: Hangzhou.com Big Eater Program is prohibited from production, release and dissemination 3
The National Development and Reform Commission released the "Anti-Food Waste Work Plan" on December 17. Radio stations, television stations, and online audio and video service providers are prohibited from producing, publishing, and disseminating programs or audio and video information that promote excessive eating, overeating, and other food waste. Those who refuse to correct themselves or if the circumstances are serious will be fined, criticized, or The program will be suspended for rectification, and the directly responsible supervisor and other directly responsible personnel will be held accountable in accordance with laws and regulations.
“Eatbroadcasting” wastes food and causes controversy
“Big Stomach King Video” and “eating broadcast” are a type of video format that has emerged on short video platforms in recent years. The content is mostly based on Show off an astonishing amount of food and overeating behavior to attract attention. Many of the video creators used fake eating, inducing vomiting and other methods to achieve video effects, resulting in unnecessary food waste and promoting unhealthy lifestyles.
Even in extreme cases, minors are allowed to become "eating broadcasters" at home, using novel labels such as "a three-year-old child weighs more than 70 pounds" to attract attention.
In August this year, videos such as "Big Eater Eater and Broadcast" were named by CCTV. CCTV reported that some "Big Eater Eater and Broadcast" were sensationalizing, "misleading consumption and causing serious waste."
Subsequently, the Online Performance (Live Broadcasting) Branch of the China Performance Industry Association also issued a document requiring all member companies to further strengthen the management of live broadcast content, especially focusing on live broadcasts with food as the main content, and strengthen guidance and establishment of The correct concept of food consumption strictly prohibits fake eating, inducing vomiting, curiosity, publicizing excessive eating, overeating, and other extravagant and wasteful live broadcast behaviors.
In addition to putting forward requirements for live broadcast platforms, the Online Performance (Live Broadcast) Branch of the China Performance Industry Association also reminded the majority of food anchors in the notice that they should not pursue excitement, excessive entertainment, win eyeballs, waste the tip of the tongue, etc. Pick.
The platform expressed its stance and Big Eater transformed
After some beatings from official media and industry associations, Douyu, Douyin, Kuaishou, Weibo, Live broadcast platforms such as Xiaohongshu have made public responses: Regarding eating and broadcasting, we must prevent food waste and severely deal with any waste of food once discovered. For example, Weibo stated that it will restrict videos and live broadcasts that use large amounts of food or shocking amounts of food as a gimmick, and use fake eating to induce vomiting as a means to attract traffic. The relevant content will be deleted, stopped live broadcasting, banned and banned according to the specific circumstances. Disposal measures such as closing the account.
A reporter from the 21st Century Business Herald noticed that when searching for "eokbang" on platforms such as Bilibili, Kuaishou, and Douyin, "Cherish food, refuse to waste, eat reasonably, and live healthily" will appear. Wait for relevant tips.
At the same time, some Internet celebrities who became popular through "eating and broadcasting" have also begun to seek transformation. For example, Mi Zijun, who was the first to enter the public eye in China through the "Big Stomach King Video", has now deleted the title of "Big Stomach King" from his Weibo name, and the content of his videos has begun to focus on sharing food and traveling and visiting stores. . Some anchors have also quit the platform: Ayo Ayu, a popular "eating broadcast" on station B, has deleted all video content on its homepage and will no longer update it.