Popular Network is the first news website and publicity website in Shandong Province, which is approved by the State Council Press Office, supervised by the Propaganda Department of Shandong Provincial Party Committee and sponsored by Popular Newspaper Group. As the largest news and publicity portal in the province, in 20 1 1 year, the mass network, which celebrated its establishment 10 anniversary, has made breakthrough progress in all undertakings under the care and guidance of the higher authorities such as the Propaganda Department of the Provincial Party Committee, the Foreign Publicity Office, and the Network Office, and under the strong leadership of the Party Committee of the Mass Newspaper Group, with all the indicators reaching record highs: as: Following the first prize of the 20th China Journalism Award and the first prize of the 21st China Journalism Award for One Day in China, the first prize of the 22nd China Journalism Award was won for the special topic "party flag Rolling China Red-Entering 56 Ethnic Families". So far, Dazhong.com has won the first prize of China Journalism Award for three consecutive years, creating unprecedented achievements for provincial key news websites. The mobile edition of Qilu Evening News (Qilu Mobile Newspaper) has 2.2 million users. With the publication of Mobile Language and the launch of mobile magazines, the concept of mobile newspaper group has gradually taken shape. The number of users of the mass forum exceeded 2 million, successfully transforming into a comprehensive forum; Hosting the 7th China Online Media Tour in Shandong, the National Games, the Cultural Fair and the Tenth Art Festival in official website. Operating income grew rapidly, achieving annual income of over 50 million and profit of10 million; Significant achievements have been made in the construction of local stations. By the end of 20 1 1, * * has established1local stations; The technical team strengthened independent development and completed the transformation from operation and maintenance to research and development.