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The development history of Laibao

On April 27, 1999, Laibao's first Chinese fast food restaurant "Happy Food City" was founded in Zhoushan, which determined the business model and market positioning for Laibao's future development.

On April 29, 2000, to seize the Ningbo market, the first chain "Rainbow Store" in Ningbo and the third Laibibao chain officially opened.

On July 8, 2001, Ningbo Laibibao Catering Co., Ltd. was established.

On July 21, 2001, the Laibibao trademark was successfully registered.

On August 16, 2001, the Laibibao VI image visual system was completed.

On December 7, 2001, the domain name registration was completed, and the Bibao website was launched in the same year.

On June 26, 2002, Wengshan Fishing Port, a three-star restaurant featuring seafood, was launched in Shanghai.

On June 30, 2002, we successfully bid for the meal supplier of Zhejiang Investment and Trade Fair.

On July 20, 2002, Shanghai's Chinese fast food market was opened up. The first store in Shanghai and the eighth Laibibao chain store "Huangpi Store" successfully met Shanghai consumers.

On July 28, 2002, Laibao headquarters moved to Shanghai.

On August 8, 2002, Jin Deshui, then mayor of Ningbo City, visited Laibibao on behalf of the Ningbo Municipal Government.

On April 9, 2003, the franchise department was established and the franchise business started.

On June 5, 2003, the Jinhua market was opened up and the 12th Laibao chain store "Jinli Store" opened.

On June 26, 2003, Yan Jianjun, chairman of the company, won the honorary certificate of "National Catering Industry's Advanced Individual in Fighting SARS" issued by the China Cuisine Association and the China Finance, Trade, Textile and Tobacco Trade Union.

On February 16, 2004, the company successfully registered the international top-level domain name with the .com suffix and began to try to launch online phone ordering.

On April 1, 2004, the company's "Operation Manual" was completed and issued for trial implementation.

On September 16, 2004, the design of the new VI image system of Laibao was completed.

On December 15, 2004, Laibao entered Wuxi and opened its 33rd chain store "Jinhe Store".

On November 19, 2005, Laibao Management Training Class was established and opened in Zhoushan. It is an important base for the company to train managers and reserve talents.

On January 7, 2006, it was awarded the title of "Famous Chinese Catering Store" by the China Cuisine Association.

On March 22, 2006, it was rated as "Top 40 Franchise Franchise in the National Catering Industry" by the China Chain Store and Franchise Association.

On June 15, 2006, it was rated as one of the "Top 100 Catering Enterprises in China" in 2005 by the Ministry of Commerce, China Cuisine Association, and China National Commercial Information Center, ranking 81st.

On June 27, 2006, China's top 100 companies completed data and market research and were rated as "Top 20 Chinese Fast Food Companies".

In November 2006, Laibao became a member of the Second Fast Food Professional Committee of the China Cuisine Association.

On December 22, 2006, Yan Jianjun, chairman of the company, was hired as vice president of Ningbo Catering Industry and Cooking Association.

On April 22, 2007, franchisee Ms. Jin Rong won the honor of China’s Outstanding Franchisee (Single Store) for 2006-2007 issued by the China Chain Store and Franchise Association.

On May 6, 2007, the company's OA office system was officially launched, taking a big step forward in the company's information management.

On May 8, 2007, the first store "Dongjian Store" in Hangzhou city was successfully opened, and the company began to explore the Hangzhou market.

On August 8, 2007, it won the title of "The First Readers' Satisfied Catering Enterprise" jointly sponsored by Ningbo Evening News and Ningbo Catering Industry and Culinary Association.

On November 28, 2007, it was recognized as a "Ningbo Famous Trademark" by the Ningbo Administration for Industry and Commerce.

On December 22, 2007, Yalong Basa Borderless Food Restaurant opened in Ningbo.

On February 20, 2008, the company successfully completed the newly revised "Operations Manual" and started promotion training.

On May 9, 2008, the franchise business department was reorganized, and the franchise business that was originally responsible for the headquarters development department and the management of franchise stores by each branch were transferred to the franchise business department for centralized and unified management.

On May 10, 2008, the China Cuisine Association, the China Chamber of Commerce and the China National Business Information Center jointly released the list of China’s top 100 restaurants in 2007. Laibao won another award, ranking 79th position, moving up 2 places from the previous top 100 ranking.

After the earthquake in Wenchuan, Sichuan on May 13, 2008, a company-wide call was made to collect donations.

On January 4, 2010, the "Laibibao" trademark was rated as a famous trademark in Zhejiang Province!

On July 13, 2010, the China Cuisine Association announced the list of the top 50 fast food companies in Beijing, and Laibao Catering Co., Ltd. ranked 17th!

On July 13, 2010, Laibibao won the 60th place among the top 100 restaurants in China!

On February 14, 2012, the business license of Laibibao was changed from the original 'Ningbo Laibibao Co., Ltd.' to 'Laibibao Catering Management Co., Ltd.'