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How to write a complete book about personal business plan?
Time goes by so fast, and there are new opportunities and challenges ahead of us. Now let's make a good plan. But what kind of plan is suitable for you? Below I will sort out how to write a complete book about personal business plan, I hope you like it!

How to write a personal business plan 1

I. Summary

Establish a cooperative team, conduct small business, earn capital, and get enough capital through loans. Then establish a community fruit shop: establish a fruit shop in a community with 3000 families (3 people per family).

Second, the industry analysis

1, Market analysis: The fruit market in China is huge, and compared with the per capita annual consumption of 85 kilograms of fruit abroad, the domestic per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more than 80 yuan on fruits every month. 10% of the household consumption of fruits is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan. With the improvement of residents' income level, the consumption demand for fruits is increasing. At present, the average annual fruit consumption in China is about 45kg, which is not far from the health standard requirement (70kg), and the gap is even greater than the average annual fruit consumption level in developed countries (80kg). If the future population growth factor is taken into account, according to the health standard, the national fruit consumption will reach115.5 million t, which is 70% higher than the national total fruit production in 20 years.

2. Policy analysis: March 22, 2000 (Beijing Municipal Bureau of Commerce, beijing municipal commission of development and reform): 79 commercial projects to encourage and support development, including supermarkets, convenience stores, community breakfast shops, food stores, daily necessities, etc. Restricted commercial projects include: large and medium-sized retail commercial facilities with newly increased business area of more than 5000 square meters outside commercial centers at or above the regional level and planned characteristic commercial streets (districts); Within the second ring road of the urban area, large department stores and large comprehensive supermarkets with newly increased business area of 10000 square meters are restricted; Large warehouse-type shopping malls, large professional supermarkets and various large wholesale markets with new business area of 10000 square meters or more are restricted within the Third Ring Road in the urban area; New types of primary bazaars and wholesale markets are restricted in the urban center, municipal business center, regional business center, Haidian Park of Zhongguancun Science Park and business center.

Third, business model analysis

1, novel sales method: open optional.

2. Various service items: provide automatic juicing service. Provide combined packing boxes, and introduce the characteristics of various fruits and people suitable for eating in the store to guide healthy consumption.

3. Analysis of competitors:

(1) The change of consumers' concept: Can consumers accept this fresh fruit purchase method? (Some areas in the south are used to this way of buying fruits and regard it as the main place to buy fruits.) As other traditional places to buy fruits have formed habits in consumers' minds, it is necessary to change consumers' shopping concepts in a short time and make them accept this business form.

(2) Large-scale supermarket chains: Large-scale supermarket chains have been dealing in fruits for a long time, which shows that fruit consumption has occupied a certain proportion in people's daily consumption, and also shows that the market is vast, and these businesses are also very optimistic about this market. The advantages of large-scale supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and guaranteed product quality and quantity. Our advantages: the development of our fruit chain stores, the procurement advantages and logistics advantages of joint fruit juice enterprises will definitely be lower than their procurement costs. Moreover, we are recruiting some laid-off workers to win some policy support because we have opened our store in the community. And our shopping environment, credibility and price can compete with large supermarkets. And we will provide juicing service, fruit promotion and introduction, gift packaging and other services that I believe are not available in large supermarkets. In addition, we can cooperate with some medium-sized chain stores, such as China Resources Supermarket. We can negotiate with them, contract their fruit projects, open a shop in their supermarkets, and pay them the contracted rent and the share of sales profits. The other party saves the purchase cost and business risk, but the profit can also be guaranteed, while we increase the window of sales and display.

(3) Farmers' market: It usually appears in the open air. Because the booth rent is cheap, its price may be somewhat advantageous. However, there is no shopping environment, products and services, and customers have no choice, and the quality and quantity are not very reliable. Our advantage: Most people go to the farmers' market to buy some daily food and vegetables, so after buying a large number of other products, they generally don't buy a lot of fruits, because buying something too heavy in Otawa will cause inconvenience to their actions. And our fruit shops are generally opened near the community, which makes it convenient for residents to buy fruit. I believe no one wants to walk for 20 minutes to buy a watermelon and take it home. People prefer to buy this kind of fruit at a place closer to home.

(4) Tourist vendors: It is characterized by strong mobility and can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that the fruits sold by tourists and hawkers are often short of catty and shoddy. Our advantage: Beijing will hold the Olympic Games in 20__, so I believe that the government will not allow such tourists to exist to damage Beijing's image.

(5) For followers: Because the store layout and sales methods can be copied, I believe that when the fruit shop attracts consumers' attention, there will be some followers, but as long as we integrate resources (procurement and logistics), I believe that our prices and services are beyond others' reach. And we can give our followers the right to join us.

IV. Business Plan

1, give customers a brand new, assured, quality-guaranteed and cheap place to spend.

2. Unique guiding consumption: Nowadays, customers choose fruit consumption entirely by their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with good intentions. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will post posters on the characteristics of each fruit, the people suitable for eating, and the identification method of good and bad grades in every store to guide everyone to consume healthily.

3. Provide a variety of services for different consumer groups: fruit consumers will generally be divided into two types: self-consumption and gift-giving. According to the psychological and packaging needs of the gift givers, we will specially design some packaging combinations with different capacities (3G, 5G) that can be folded or combined, and provide them to consumers for free. In other words, customers can combine and buy fruits at will. After purchase, if you need a packing box, you only need to pay a certain packing fee to get the packing box in the store (which can be divided into birthday, visiting patients, visiting relatives, etc.), and you can get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive gifts for fruits from tourists or other businesses, and ensure quality.

4. Dig into the characteristics of fruits and other needs of consumers: With the increase of people's income, more consumers begin to drink fresh fruit juice. In view of the consumer's aesthetic needs, every fruit chain store will have a free juicer for customers to use. After purchasing the fruit, customers can use the water source to wash the fruit and use the juicer to squeeze the fruit into juice for free. If customers bring their own containers, the company will not charge any fees. If customers want to take fruit juice to their homes, companies or on the road, the company will provide a set of containers (including plastic cups, straws, honey, sugar, etc., and help customers package them) for convenience of customers to take fresh squeezed fruit juice anywhere to drink. In terms of hygiene, every time the customer uses the juicer, the staff will disinfect the machine and then put it in the disinfection cabinet to ensure hygiene.

How to write a complete book about personal business plan 2

First, the entrepreneurial goal

business objectives

Established the first professional dessert shop-_ _ dessert shop in _ _ College, and its business scope is Chinese and Western desserts. Varieties include ice cream cake, ice cream, ice cream cookies, shaved ice, syrup, soup (dew), porridge, fruit juice, flavored dairy products, pudding, medicated diet nourishing stew, herbal tea turtle ling paste, Chinese traditional snacks and so on.

Business purpose

Sweet, healthy and fashionable.

Second, the market and competition analysis

Market introduction

_ _ College is a very young school, which has only been established for more than 2 years. At present, there is a lack of a dessert shop that can be managed systematically in the school. The planned sweet dessert shop is just to fill such a gap.

Market competition analysis

_ _ College is a young school, all facilities in the school are being improved, resources are scarce, students' consumption environment is even more worrying, and the food problem needs to be solved urgently. Our service tenet can overcome the above-mentioned difficulties, meet the needs of target consumers, cut into this market quickly, and our business philosophy can support our sky. After analysis, we can open up this market. Xintian specializes in dessert and insists on brand differentiation and humanized management. Use the infiltration method of moistening things silently to establish and expand the popularity and reputation, so that consumers can know me, love me and buy me.

target customers

Some people mistakenly think that girls like sweets more than boys, but it is actually a mistake. In fact, there is no gender difference in taste preferences, and many boys also like desserts. In order to keep slim or lose weight, many girls often regard sweets as a scourge. And now consumers are becoming more and more rational. Therefore, the target customers of Sweetheart are all students.

Third, product and service features

Professional raw materials, rest assured.

Xintian has established cooperative relations with regional suppliers of well-known brands of drinking water, dairy products and other raw materials, and marked the ordering area and various promotional materials in Xintian Store. From the perspective of trustworthy raw material suppliers, it gives customers a feeling that food safety can be guaranteed exactly.

Rich varieties, more choices

It is hard to please all. Sweetheart should try to make the dessert taste adapt to customers of all kinds of tastes. Many styles of desserts are available for all kinds of customers to choose from.

Comprehensive nutrition and more health.

In addition to ordinary ice desserts, the business varieties of Xintian want to start a business and go to the Youth Entrepreneurship Network to find a project, as well as the medicated diet nourishing stews, herbal teas and turtle paste, which are popular in some parts of southern China. The price list lists the tonic ingredients, nourishing effects and indications of each dessert, so that customers can choose according to their needs. Dessert with low calorie and good beauty-care effect, especially for girls who love beauty. Eating dessert and keeping in good shape not only do not conflict, but also can nourish the skin through food.

Service specification, more satisfaction

Xintian employees are divided into four categories: management, dessert processing, ordering cashier and store cleaning. Operate and serve in uniform clothes respectively. Employees require professional skills, unified use of Putonghua in service, strict service management norms and complaint return visit mechanism, and strict supervision and management.

Fourth, site selection analysis

The store is located at the east end of the first floor of the college canteen, which can make full use of the tables and chairs in the canteen and accommodate more customers.

V. Personnel and Management

personnel matters

Every employee of Xintian must be professional, and everyone, including ordering cashier and store cleaning staff, must undergo strict training to ensure the standard operation during normal work. Management personnel shall be provided with 2 personnel management personnel and 2 enterprise management personnel, with bachelor degree or above, excellent professional quality and good practical operation ability; Dessert processing production personnel shall be equipped with 2 formulators and 6 processing operators, requiring college education or above, excellent professional quality and good practical operation ability; There are a number of cashier and shop cleaning staff, and they will take up their posts after strict training. All employees must apply for health certificates.

Management thought

The premise of excellent scientific management is to determine and implement correct and advanced management ideas. We will adopt the management idea of putting people first and attaching importance to teamwork spirit. Attach importance to personal development, respect personal value, and coordinate and cooperate with each other in various functional departments to achieve the overall development of the restaurant and realize 1+ 1> The effect of 2.

management philosophy

(1) Respect the independent personality of catering personnel.

(2) Lower management level: the superior plans and manages the subordinate, and the subordinate should obey the work guidance of the superior and try his best to complete the tasks assigned by the superior.

(3) Mutual supervision: the management supervises the work of employees, and employees can also put forward their own opinions or opinions to their superiors.

(4) Create a collective atmosphere: it is necessary for subordinates to feel the strict discipline of the dessert shop, but also to care for employees, so that employees can feel the warmth from the collective, which is conducive to strengthening cohesion and improving work enthusiasm.

(5) fair treatment, equal treatment, from each according to his ability, give full play to his talents.

Management team

Investment is a business of managing talents. We will build a management team with direct technology and experience in various influential positions, and welcome all talents who are interested in seeking the development of this dessert shop to join this dessert shop.

management system

Establish strict service management norms and complaint return visit mechanism, and strictly supervise and manage. Improve the employee code, assessment system and reward and punishment system.

VI. Corporate Image

Media advertisement

Considering TV advertisements or print media as the most feasible publicity channels, the investigation proves that high-quality desserts can establish a good brand image through exquisite TV advertisements or print media. In addition, on the occasion of new students' starting school, leaflets will be distributed, publicity will be set up and consultation will be accepted.

Image endorsement

Make a lovely heart-warming mascot, take cartoon shape as the image endorsement, and reflect the sweet, healthy and fashionable corporate purpose from cartoon shape.

Store layout

The sweet shop is clean and bright, and the windows are bright and clean. Infiltrate a sweet, healthy and fashionable corporate culture. According to different dessert varieties, use all kinds of special dishes. The dishes are elegant and refined, which makes customers feel comfortable when they look at the tableware.

Seven, promotion decisions

Food handbook

Formulate a handbook of sweet, healthy and fashionable food. This paper introduces the famous snacks, the latest gourmet desserts, and the latest formula of health-preserving and beauty-preserving medicated diet in various regions of China. This manual is revised once a year and put in the shop for customers to read.

Festival activities

In the New Year, Dragon Boat Festival, Mid-Autumn Festival, Christmas and Valentine's Day in the west, open-air theme activities are organized on campus or outside the store to enhance consumers' impression of heart-warming products. Participants will be rewarded by distributing loose-leaf advertisements for express delivery, answering product knowledge questions and organizing small-scale performances. Prizes include small gifts printed with sweet cartoons, coupons and coupons for the latest products, and each activity costs about1000 ~ 2000 yuan.

Der Wunschbaum

There are two wishing trees in the store, and you can get a wishing card when you spend. You can hang a written wish card on the wishing tree. On the first Sunday of each month, the clerk will collect the wish cards, and pick out the wishes that cost less than 300 yuan in the realization process by lottery to help customers realize them.

There are always various small gifts in the store, such as sweet cartoon balloons, cards and so on. Customers who spend all of 60 yuan at one time can get a cartoon card, and a 6-inch ice cream cake when they have a set of three. Customers can also buy discount cards, each of which costs 9 yuan, and cardholders can enjoy buying any goods in the store except new products and special prices permanently. 20% discount. Win a stable customer base with superior quality and flexible promotion methods.

VIII. Financial Demand and Application

Opening cost

Tables and chairs, bowls and spoons, kitchen utensils, disinfection cabinets and other equipment.

Prepaid store rent and decoration

raw material

The above projects will be handed over to professionals for budget evaluation.

IX. Development of _ _

According to the strength of the enterprise, Xintian takes Taizhou College of Nanjing Normal University as the starting point and looks at the markets of five colleges and universities in Taizhou. , and gradually develop to chain stores. Specifically divided into the following three steps:

1, based on _ _ market

Occupy a certain share to fill the gap in the market of Taizhou College of Nanjing Normal University, and make the enterprise professional, standardized and develop steadily.

2. Occupy the college market and establish a chain mechanism.

When the corporate image was accepted and began to be loved, chain stores were opened in five colleges and universities in Taizhou according to demand. Learn management experience in practical operation.

3, to _ _ market, open to join the business.

In Taizhou, the market can be well controlled and run normally. With a certain working capital and regional popularity, and a certain degree of market operation system theory and operation experience, after applying for independent intellectual property rights of products, we will expand chain stores in Taizhou and open up franchise operations.

How to write about personal business plan encyclopedia 3

I. Market analysis

For a long time, due to the low living standard, domestic residents seldom consume small household appliances with "kitchen" and "bathroom" as the main service objects. According to statistics, at present, there are only three or four kinds of small household appliances in cities and towns in China, while the statistics in Europe and America are as high as 37 kinds. According to statistics, at least 2.6 million households move into new homes in China every year. With the improvement of people's living standards and the increasing emphasis on "kitchen" and "bathroom", the accelerated popularization and upgrading of small household appliances will certainly hatch amazing market impetus, and the market development prospects of small household appliances are very broad. In the next two to three years, China's small household appliances industry will enter a golden stage of development, and the annual growth rate of market demand may exceed 30%.

At present, there are only two kinds of small household appliances for bathroom heating: Yuba and heater. At present, there are 376 enterprises producing Yuba in China, and the domestic sales volume in 20001year is estimated to be 4 million units, 5.5 million units in 2002 and 7 million units in 2003, with sales exceeding 10 billion yuan. In urban households, the ownership rate of Yuba is less than15% (in 2004), and the recognition degree of domestic consumers to Yuba is 82%, so the market space is huge.

Yuba occupies an absolute advantage in bathroom heating equipment, among which the annual sales of aupu in Hangzhou is 260 million yuan, ranking first in the market. At present, the manufacturers of Yuba and heater are mostly concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM, and their independent research and development ability is not strong.

In the Yangtze River valley of our country, most houses have no heating, so it is always a big problem to take a bath in winter. Although there are yuba and heater, people expect a simple and effective heating appliance. According to my investigation, people's impression of this product is still good, and the market potential is huge.

Compared with Yuba and heater market, the sales market of this product is at least 5-10 billion yuan.

We can take advantage of patented technology to quickly occupy the bathroom heating equipment market and establish our own brand and sales network.

(The above data comes from Consumer Daily, China Household Electrical Appliances Association)

Second, our goal

Our goal is to make samples to enter the market in 20__ _, and develop five agents 10- 15 at or above the prefecture level, with sales of more than 2 million yuan, 5 million in 2007 and 20 million in 20__, and the profit rate will remain at 30%-50%.

Third, the use of funds

Because this product has never been on the market before, the initial cost of sample trial production and mold development is relatively large, estimated at10-150,000 yuan;

Various certifications, licenses and trademarks: 50,000 yuan;

Company formation, purchase of related office supplies, personnel recruitment, company website, etc.:100000 yuan;

Rent, utilities and personnel salary (half a year):150,000 yuan;

Participating in the exhibition, advertising fee:100,000 yuan;

Cost of small batch production (5000 pieces): 200,000-250,000 yuan;

Working capital: 200,000 yuan.

Total:1100,000 yuan.

Fourth, product cost and profit analysis

In order to save costs and reduce investment risks, the early small batch production is mainly outsourced, and production equipment is not purchased for the time being. This product mainly includes: barrel body, cover, heating plate, leakage protector, anti-dry burning protector, switch, steam mediation plate, base and sealing ring. Among them, the heating plate 7-8 yuan, the leakage protector 12 yuan, the dry-burning protector 1.5 yuan, the switch 0.5 yuan, the rest are plastic parts, the price is 15 yuan, and the total cost of product packaging, wiring screws, freight, etc. is below 40 yuan.

The wholesale price is tentatively set as 80 yuan, and each gross profit is 40 yuan. It is estimated that the investment can be recovered in two years with a slight profit.

(The above data are the spare parts dealers surveyed, and there is a possibility of downward floating.)

V. Sales Prospects

At present, there are no similar products on the market, and the sales pressure of products is relatively small. It is suggested to use the ready-made sales network of electrical wholesalers around the country to carry out agent sales. At present, we have contacted a number of businesses and initially reached a sales intention.

VI. Cooperation Program

This patent project is a non-service invention, and the patent right is owned by individuals. The specific mode of cooperation shall be decided by both parties through consultation.

Seven, raw material supply plan

Can be produced outside, no special requirements.

How to write a complete book about personal business plan 4

Project Name: Three-dimensional Mixed Culture of Fish, Duck and Chicken

Project location: _ _ Village

Total investment of the project: 10 million yuan.

I. Background of Project Construction

Under the constant guidance and encouragement of the Organization Department of Yuxian County Committee for college student village officials to take root at the grassroots level, innovate and start businesses, and under the correct leadership and careful guidance of the Party Committee and government of Shangshe Town, we will give full play to our own professional advantages and combine local conditions to guide farmers to actively start businesses and increase income, and create a three-dimensional mixed breeding center for fish, ducks and chickens.

Second, the project economic and social necessity evaluation

Lin Qiu village is a traditional agricultural village, with more surplus labor. Due to the low yield of planting industry and the special geographical location of Xiaogang village, a large number of laborers go out to work. How to increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.

The people in Lin Qiu village have a traditional habit of breeding, and their enthusiasm for breeding is high. However, due to the single variety, primitive production, backward technology and inadequate epidemic prevention work, the survival rate is low and even a large number of fish and ducks die, which has caused great economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is an urgent task for farmers to really increase their farming income and solve the employment problem of rural surplus labor.

Third, the market demand analysis and forecast

Aquatic products and poultry, as daily consumer goods, have huge market demand space. Dining tables, hotels, hotels and other places are full of charm. The fish, duck and chicken farming industry is pregnant with huge business opportunities. With the continuous improvement of people's living standards, the consumption demand will rise linearly year by year, and the market outlook is promising.

Based on reality, focus on Yuxian regional location and market characteristics. Most of the fish, ducks and chickens in the local market today are supplied by foreign farmers, and the transportation cost accounts for a large part of the product cost, which has greatly increased the market price of the products. Moreover, consumers generally complain that the quality of the products is low, and the majority of consumers are more willing to buy local native cultured products. Therefore, high-quality soil special breeding industry has great development potential and prospect in our county.

IV. Content and Scale of Project Construction

1, scale

The farm * * * has a water area of about 23 mu and a mountainous area of about 40 mu. The structure distribution of the farm is reasonable, which is suitable for the development of three-dimensional aquaculture. The overall plan is to mix 40,000 fish, 0/000 meat ducks and 0/000 native chickens.

2. Specific construction contents

(1) Farm reconstruction

The renovation of river branches and the construction of drainage diversion are initially planned to be built into four major surface aquaculture areas, with an estimated investment of 1 10,000 yuan.

(2) Construction of breeding shed

Initially build 6 duck houses, 4 chicken houses and 4 young seedling houses, with the first phase investment of 1.5 million yuan.

(3) Other expenses

Forage planting fee is 2,000 yuan, chicken, duck and fry are 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, contract fee for river branches is 8,000 yuan/year, nursing place rental fee is 3,000 yuan/year, and daily expenses are RMB 1 10,000 yuan, totaling 75,000 yuan.

Total upfront investment:100000 yuan

V. Benefit Analysis of Project Investment

The income of each duck is 5 yuan. According to the survival rate of 85%, it is estimated that the income of each batch of ducks is 4,200 yuan, and the income of 5 batches a year is 2. 1 ten thousand yuan.

The income of each chicken is 7.5 yuan. According to the survival rate of 85%, it is estimated that the income of each batch of chickens is 6,200 yuan, and two batches are slaughtered a year, with the income of 1.24 million yuan.

It is estimated that the income from fish farming is 30 thousand yuan.

Total estimated income: 53,000 yuan.

VI. Sources of funds

The farm is a joint venture with the villagers, with a personal investment of 40 thousand yuan, in order to make the farm embark on formal, better and faster development as soon as possible. There is an urgent need for funds of 60,000 yuan, and I hope the superior leaders will give policy and financial support.

To sum up, the project has the advantages of less investment, quick effect, strong anti-risk ability and strong scientific rationality and feasibility. In the third year of project implementation, the investment can be recovered, and more importantly, it can play an exemplary role, guide a way to get rich, stimulate the enthusiasm of the majority of villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root at the grassroots level and serve the countryside.

How to write a complete book about personal business plan 5

Companies adhering to the "market-oriented, customer satisfaction for the purpose" business creed, "innovation, enterprising, honesty, enthusiasm" entrepreneurial spirit, "harmony with others, strict and high" business philosophy, serving the public and giving back to society.

I. Services and products

Our company is positioned as a new education and service industry, and its main customers are students and parents who have certain spending power in rural areas. The lecturers hired by the company are all excellent students from well-known universities such as Tianjin University and Nankai University. Through three rounds of trial lectures, class approval and 360-degree assessment, they provide cheap and high-quality courses for rural students. In addition to face-to-face courses, in view of the scattered characteristics of rural students, we provide a network distance education platform and burn some courses into CDs to meet the individualized learning needs of students to the greatest extent. During the winter and summer vacations, we will organize training camps, invite famous professors and outstanding seniors to communicate with students, organize practical activities and cultivate comprehensive quality.

Second, the market competition analysis

Rural education is the focus of education reform and development in China. According to the statistics of authoritative organizations, the rural population in China (inland) accounts for 65% of the total population in China, with a low population quality, and the illiterate and semi-illiterate population is _ billion. Among the rural employed population, illiteracy and semi-illiteracy account for 35.9%, primary school education accounts for 37.2%, and there are _ college students per 10,000 population, with an average education level of _ years. In recent years, due to the imbalance of education expenditure, the gap between urban and rural education and knowledge has obviously increased, which is concentrated in the teaching facilities and teachers' level of public schools. With the increasing demand for education in rural areas, the demand for formal private training institutions in rural areas has also increased greatly. At present, most of the training is organized by informal individuals, or short-term training is conducted by some city training institutions in the form of public lectures, with little teaching effect.

In order to fill the gap in rural education, the core competitiveness of our education and training is as follows:

1, the cost is low, the teachers hired are college students, and the teaching cost is low;

2. The company has a perfect training assessment system, and the quality of the courses is guaranteed;

3. It has a distance education platform, teaching CDs, etc., and is rich in teaching resources.

Third, marketing

In order to brand our company, we will invest a lot of money to publicize this product. First of all, the company's curriculum products and prices are reasonably subdivided and different prices are set. In terms of marketing, at the initial stage, through market penetration strategy, promote corporate image, build brands and increase market share; In the later stage, we will strengthen the curriculum development and design, enrich the teaching content, introduce new products, and shift the focus from hard publicity to cooperation with various schools, hold various competitions, and set up scholarships.

Iv. explanation of capital contribution

The company plans to have a registered capital of RMB _ million, of which each founder will raise RMB _ million by himself to ensure the management of the company by the team.

V. Return on investment and exit

At present, there are three main ways to withdraw venture capital in the world: IPO, acquisition and cancellation. Among them, enterprises adopting IPO usually need the support of a sound capital market; And cancellation means the failure of the venture enterprise. Therefore, in combination with our company's business objectives and the present situation of China's capital market, we have decided to adopt the method of acquisition by managers themselves or the way of venture capitalists continuing to hold shares to become strategic investors. We are confident that the second method will become the first choice for venture capitalists. If we choose the first method, we will realize the complete withdrawal of venture capital in the fifth year.

VI. Risk Analysis

Although Qiming Education Company has a broad sales market and a large customer base, risks do exist. Therefore, the team will be responsible for investors with a strong sense of responsibility, and comprehensively analyze the risks and coping strategies that the company will encounter after operation.

VII. Business Forecast and Financial Analysis

According to the company's characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system, so that every penny can be used properly and appreciated continuously.

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