College Entrepreneurship Project Plan (General 5 articles)

In a society that is constantly developing at an accelerating pace, there are more and more occasions when business plans need to be used. Business plans are not only It will enhance the confidence of entrepreneurs themselves, as well as the confidence of investors and partners in entrepreneurs. How is a general business plan drawn up? The following is a collection of college student entrepreneurship project plans at school (5 general articles) that I have collected. Welcome to read and collect them.

College Student Entrepreneurship Project Plan 1

The company adheres to the business creed of "market-oriented, customer satisfaction as the purpose", "innovation, enterprising, integrity, enthusiasm" The enterprise spirit, the business philosophy of "people are harmonious, strict and high", serve the public and give back to the society.

1. Services and products

Our company is positioned as a new education and service industry, and its main customer groups are students and parents in rural areas with certain spending power. The lecturers hired by the company are all outstanding students from well-known universities such as Tianjin University and Nankai University. Through three rounds of trial lectures, course batches, and 360-degree assessments, they provide low-cost and high-quality courses to rural students. In addition to face-to-face courses, in view of the relatively scattered characteristics of rural students, we provide an online distance education platform and burn some courses into CDs to meet the personalized learning needs of students to the greatest extent. During the winter and summer vacations, we will organize training camps, invite well-known professors and outstanding seniors to communicate with students, organize practical activities, and cultivate comprehensive qualities.

2. Market competition analysis

Rural education is the focus of China’s education reform and development. According to statistics from authoritative organizations, the rural population in China (Mainland) accounts for 65% of the country's total population. The quality of the population is low. The illiterate and semi-illiterate population is , the number of college students per 10,000 population is x, and the average education level is x years. In recent years, due to the imbalance of education expenditures, the gap between urban and rural education and knowledge has increased significantly, which is mainly reflected in the teaching facilities and teacher quality of public schools. As the demand for rural education increases, the demand for formal private training institutions in rural areas has also greatly increased. At present, most training is organized by informal individuals, or short-term training is conducted by some urban training institutions in the form of public lectures, with little teaching effect.

In order to make up for the gap in rural education, the core competitiveness of the company's education and training is as follows:

1. Low cost, the teachers hired are college students, and the teaching cost is low;

2. The company has a complete training and assessment system, and the quality of the courses is guaranteed;

3. It has distance education platforms, teaching CDs, etc., and rich teaching resources.

3. Marketing

In order to build our company's brand, we will invest a lot of money to promote this product. First, reasonably segment the company's course products and prices and set different prices. In terms of marketing, in the early stage, market penetration strategies were used to promote corporate image, build brands, and increase market share; in the later stage, we strengthened curriculum development and design, enriched teaching content, introduced new products, and shifted the focus from hard publicity to cooperation with various schools. We organize various competitions and establish scholarships and bursaries.

IV. Capital Contribution Description

The company plans to have a registered capital of RMB x million, of which each founder will self-raise RMB x million to ensure the team’s management of the company.

5. Investment Return and Exit

Currently, there are three main ways to withdraw risk funds internationally: IPO, acquisition, and cancellation. Among them, companies that adopt the IPO method usually need the support of a sound capital market; while cancellation means the failure of venture companies. Therefore, combined with our company's business objectives and the current situation of China's capital market, we decided to adopt the method of acquisition by the managers themselves or by venture investors continuing to hold shares and becoming strategic investors. We are confident that the second method will become a strategic investor. The first choice for investors, if we choose the first method, we will achieve complete withdrawal of venture capital in the fifth year.

6. Risk Analysis

Although Qiming Education Company has a broad sales market and a large customer base, risks are bound to exist, so the team will invest with a strong sense of responsibility. The responsible person is responsible for comprehensively analyzing the various risks and response strategies that the company will encounter after operation.

7. Business forecast and financial analysis

Based on the company’s characteristics of large cash flow and fast turnover, the company has established a good financial system and implemented a pay-as-you-go financial system. , so that every penny can be used for its purpose and continue to appreciate. College Student Entrepreneurship Project Plan 2

1. Basic information on starting a business

1. Business name: Cantonese soup shop

2. Industry type : Service

3. Industry development prospects: Shanghai has a huge food consumption market, and there are many people who like food. In particular, soup is deeply loved by people, especially among people from Hong Kong, Macao, Taiwan and Cantonese.

4. Main products (services) and business scope: various soups

5. Personal situation of the entrepreneur: I prefer all kinds of food.

6. Basic conditions for starting a business: Project preparation - Cantonese soup shop

The funds will be partly self-raised and partly borrowed

The site is set to be in a mature residential area and Near the business circle

7. Current difficulties and plans: The current difficulty is insufficient funds, and we plan to raise funds by ourselves.

2. Market analysis of the project

Reasons for choosing the project: The soup market has yet to be developed and is a rising industry. People are willing to accept good food.

Reasons for choosing the venue: It is suitable to be opened near mature communities and business circles to facilitate the development of customer base and market expansion.

Basic situation of the market survey: Various food stalls and snacks are popular in Shanghai’s food market. Small and medium-sized restaurants and teahouses do not have special soups within a specific range, and restaurants and hotels basically only sell home-cooked soups. Side dishes, there is no conflict. Market research shows that people in Shanghai generally attach great importance to the quality of life, food quality, and their own health, and the market potential is huge.

There are about 1,000 households in the pedestrian street (within a radius of 200 to 500 meters). Most of them are working-class people with good spending power. Lifestyle business district (within a radius of 500~1000 meters), high-end residential area, with about 400 households, avant-garde consumption concepts and high consumption level. Near the business district (within a radius of 1,000 to 2,000 meters), there are about 3,000 households in the downtown area. There are many types of snacks, but there are no specialty snacks such as soup. Generally speaking, the market potential is great and the consumption structure is reasonable.

Target customer analysis: The customer targets are the residents and work groups around the store. Most of the customers are working-class people, businessmen, tourists, and students. The above-mentioned customers all have certain spending power. As long as the service price is moderate, I believe it will be recognized by customers.

Competitor analysis: There are two hotels, three snacks, and specialty restaurants near the pedestrian street, such as Jixiang Wonton, KFC, McDonald's, and Christine's Cake Shop, which illustrates the consumption here. The ability is very strong and is a must for merchants. Although there are many competitors, our service items are different, so these competitors do not become rivals in terms of horizontal competition.

Market positioning of products (services): Services are positioned at mid-range prices in the catering industry. Win customers with high-quality products and excellent services.

3. Marketing

Products, Services, Features, Product Recommendations, Features, Cost Price, Sales Price

Adenophora, Yuzhu, Corn, Chicken Soup is nutritious, delicious, delicious and nourishing 8 Yuan 16 yuan

Bamboo shoots, lotus seeds and grouper fish soup are delicious, nutritious, nourishing and nourishing. Yuan 10 yuan 18 yuan

Steamed rice with ham, mushrooms, chicken and chicken is nutritious, delicious and delicious 8 yuan 15 yuan

Promotional methods: membership system, holiday discount system, gift promotion system, door-to-door delivery, advertising promotion system

Distribution channels: forming a chain through additional stores.

Favorable conditions for competition: There are relatively few related industries and have their own characteristics. It is easy to attract customers when developing in mature business districts.

4. Enterprise organization structure

No. Position name Number of people Position job content Salary amount Others

1 Store owner and manager 1 Fully responsible 1000

2 chefs 2 soup cooking 1200 yuan

3 waiters 2 delivery and lobby service 800 yuan

Enterprise organization and management measures: In terms of management measures, the attendance system and The compensation system and commission system are conducive to improving employees' work enthusiasm and doing their jobs well.

5. Economic Analysis

Investment budget and financing plan:

1. Franchise investment is 50,000 yuan, including 20,000 yuan in franchise fee and 20,000 yuan in deposit Ten thousand yuan, 10,000 yuan is used to purchase catering utensils for Cantonese soup.

2. Liquidity forecast, of which ① the start-up cost is 18,000 yuan, including 4,000 yuan for advertising and 14,000 yuan for decoration. ② Purchase in-store counters and soup raw materials worth RMB 10,000. ③Three-month working capital is estimated to be 20,000 yuan, including 3-month rent of 12,000 yuan, salary of 9,000 yuan, and daily expenses of 4,000 yuan. ④The unforeseen cost is 4,000 yuan.

6. Risk factor analysis

Risk factor analysis:

1. Site selection is risky

2. Personnel use

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3. Guarantee of product quality

4. Assessment of the consumption ability of the surrounding people.

Risk prevention measures:

1. Professionals can be asked to select the venue

2. Personnel must be carefully screened and trained regularly

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3. Product quality must be checked from the source, and every process must be carefully completed

4. Conduct sufficient market research and have an adequate estimate of the population's consumption power.

7. Business objectives during the startup period

1. According to market forecasts, we will try our best to achieve an average daily sales volume of 300 copies within 3 months after opening, and complete the sales volume from 6 to 9 months 900 copies. In the first year, we were basically able to maintain a balance and make a slight profit. Focus on stabilizing customers, cultivating members, and stabilizing the corporate system.

2. The second and third years will focus on development. While developing personal consumption, we will also develop group consumption, so that the turnover can reach the accumulation of funds in order to develop other stores. College Student Entrepreneurship Project Plan 3

1. Background

After the rapid development of the industry in the past two years, a large number of P2P platforms have been spawned. However, the concentration of the industry is getting higher and higher, and gradually National and regional oligarchs have been formed, and competition in the entire industry has gradually become fiercer, and it is also full of opportunities. The customer acquisition cost of the entire industry has also been pushed to extremely high levels. At present, the cost of acquiring an investment user in the industry has exceeded 3,000, and the per capita investment amount is only 30,000 to 50,000. This does not include user loss, so if you want to obtain an investment user For 10,000 effective investment users, the marketing cost exceeds 30 million, which is without considering personnel costs, rent and other additional expenses.

The difficulty in acquiring customers in the industry is actually the result of everyone blindly imitating and over-marketing. We use cooperation with travel agencies as an entry point to grant credit to travel agencies and position ourselves as a group born in the 80s and 90s who pursue freedom and happiness. On the one hand, we provide tourism consumer finance installment services, and on the other hand, we manage their finances and create travel funds. Save money for them so they can travel easily. At the same time, we will develop apps in the later stage, cut into travel social networking, design mid-to-high-end routes, and create travel routes tailored for users.

2. Industry Analysis

At present, the number of users in the entire p2p industry is nearly 2 million, and the number of Internet financial management users has exceeded 100 million. According to xx statistics, more than 90% of Internet financial management users are They are the people born in the 70s, 80s, and 90s. In addition to having the habit of Internet financial management, more than 60% of these people are now parents. Because as competition in the Internet financial industry becomes increasingly fierce, there is no lack of innovation in the industry. Similar products include Baby Wallet, which is targeted at new parents, Jiufu's Suishousuan, which is targeted at the moonlighting family, and xx's Employee Bao, which is targeted at senior white-collar workers and the middle class.

Baby Wallet is a product specially designed for first-time parents and user groups with Internet financial management habits. It is positioned using the emotional marketing of parents who love their children. Within one month of its launch, it quickly gained more than 10 With over 10,000 registered users, without too much marketing promotion, they just rely on recommendations from friends and viral marketing. When they quickly accumulate users, they will be able to enter the maternal and infant e-commerce market in the future.

The current 100 million Internet financial management user groups are also the main users of the current tourism market. According to statistics, more than 70% of the post-80s and post-90s generation travel more than once a year, and the domestic tourism market is now Some market shares are nearly 3 trillion yuan, and more than 50% of the post-80s and 90s consumer groups travel more than twice a year. These user groups have a relatively good credit environment, and have certain repayment capabilities and Willing, currently including xx, xx travel network has begun to do Internet finance to provide users with travel installments. Including xx Bank, xx Bank has also begun to enter travel agencies and cooperate with some larger domestic OTA companies to provide credit to its users.

At present, the market development level of my country’s consumer finance is less than 30%, which is far lower than the level of Europe and the United States. However, a large number of real estate companies, e-commerce companies, and banks are already making arrangements to carefully cultivate this blue ocean. According to xx statistics, the domestic consumer finance market will reach x trillion in 20xx. Tourism consumer finance will occupy a relatively large proportion of the market.

3. Our development positioning

Different from other Internet financial platforms, we focus on the tourism segment, and a considerable number of Internet financial management users are also tourists. , entering the tourism industry in installments through tourism consumption, increasing additional revenue for a large number of travel agencies, expanding the market, and increasing profit points. At the same time, we provide financial management and asset management for travel users, allowing them to appreciate their wealth and facilitate their next trip. Our platform is just As an intermediary, we will develop mid-to-high-end travel routes in the later stage to customize services specifically for tourists, including hotels, air tickets, tour guides, routes, and activities, and provide high-end services to VIP users.

In the later stage of the platform, an app will be developed to add travel social networking and the function of self-recommendation as a travel agent. Through social interaction and time sharing, it will greatly increase the fun of travel and increase the company's brand awareness. , increase customer stickiness and frequency of use, and at the same time generate a large amount of content.

China’s tourism industry has experienced self-guided tours and group tours. At present, the public has reached a certain level of affluence, so they are more pursuing spiritual experiences, mid-to-high-end tours, vacations and leisure, and even such Travel socialization and relaxed and lively travel methods will be the mainstream in the future.

We plan to achieve a transaction volume of more than 1 billion within a year. Based on an average transaction volume of 5,000, we need to achieve more than 200,000 transactions. In the early stage, we mainly cooperate with travel agencies, which makes it easy to expand the scale. In the later stage, in addition to Tourism consumption installment products can also design financial products for debt receivables of travel agencies and hotels, which can better penetrate into the tourism industry.

4. Company Planning

The company’s main early stage It is the development of mobile WeChat to cooperate with travel agencies, design financial products, and form marketing teams. Currently, mobile Internet has become a trend. Mobile phones connect people with various consumption scenarios. Through the entry of mobile WeChat, we use products to Innovate and new media marketing to acquire traffic and users, and connect all travel agencies together through this product. The initial team plan is to have 8-10 people, including business negotiation personnel with travel agencies, new media operations, customer service, financial product design, risk control personnel, as well as art and technical personnel.

5. Proportion of each business segment

In the later stage, we will design high-end travel routes, increase new profits through full-service services such as group grouping, and develop apps, which will include The travel social and community sharing functions encourage user activity through the points system and travel coins. The accumulated travel coins can be exchanged for some outdoor supplies or even rewarded with free travel.

Through the sharing of text, pictures, and travel diaries, a large amount of content can be accumulated on the platform, which can be disseminated and marketed through WeChat and self-media

It is planned to achieve a transaction volume of 1 billion within the year , at the same time, it has 10-20 exclusive travel routes designed by itself, with the number of trips reaching more than 1,000 people, and the number of users reaching more than 100,000. At the same time, it has introduced venture capital and conducted an A round. Then expand the market, which includes forming its own risk control team, collection team, marketing, branding, and cooperating with various tourism real estate companies to design vacation travel and other products. It hopes to maintain breakeven within a year while occupying a certain market share. And be able to have sustained profitability.

6. Profitability Analysis

Based on our planned trading volume of 1 billion, with an interest spread of 4%, our gross profit from the travel agency can reach 400 RMB 10,000. Customized routes are calculated based on thousands of people, and each person is calculated at RMB 6,000. The gross profit margin is 15%. The gross profit is nearly 900,000. It is conservatively estimated that revenue can reach 5-10 million within a year. Based on the 10PE calculation, the company introduced the A round of venture capital, and the company's valuation exceeded 100 million.

If we introduce capital in the later stage, we will accelerate the introduction of development and expand the business, especially opening up travel agencies across the country. Different from Tuniu, we will use tourism consumer finance as an entry point from the beginning, and we will also expand our business later. Lines can be integrated to provide value-added services, and according to estimates, breakeven can be achieved within one year. Compared with domestic OTA companies, we had a very clear profit model from the beginning and were able to compete differentially instead of falling into a cycle of burning money to acquire users.

Later business segments may also involve cooperation with hotels, tourism real estate, vacations and other projects to create additional value for users, but this is only expected for the time being, and its revenue-generating capacity cannot yet be estimated.

At present, the penetration rate of domestic online travel companies in the tourism industry has not exceeded 10%, but it has already exceeded 50% in European and American countries. Therefore, there is still huge room for improvement. With the increase of domestic income levels, With continuous improvement, outbound travel and high-end personalized travel will explode in the future. Among them, tourism consumer finance, outdoor and vacation tourism will continue to increase their market share. In the next ten years, the tourism industry will be a high-speed growth industry. College Entrepreneurship Project Plan 4

1. Entrepreneurship Background

In recent years, my country’s catering industry has developed rapidly, with rich varieties of catering, a rapid increase in the number of stores, various types of restaurants, Hotels are emerging one after another, and competition in the industry is becoming increasingly fierce. At the same time, the arrival of foreign fast food has also posed severe challenges to my country's catering industry. With the large-scale inroads of foreign fast food, a new catering business model - chain operation has gradually attracted the attention of the majority of practitioners. Chain operations have changed the traditional small production and management methods, effectively reduced operating costs, expanded market share, and brought huge economies of scale to enterprises. Domestic people of insight have begun to use chains as an effective means to develop production and operations. For example, Beijing Quanjude Roast Duck Group, Dong'an Catering Group, Tianjin Goubuli Group, Dalian Bohai Hotel Group, etc. are at the forefront of chain operations in the domestic catering industry. The scale development of the industry has played a driving role. But in general, chain operations in our country, especially chain operations in the catering industry, are still in their infancy. Vigorously developing chain operations is an effective way and the only way for the catering industry to improve economic benefits.

2. Store Introduction

Our store is located in the center of a university gathering place, and its main customer groups are college students, teachers, and migrant workers. The operating area is approximately 80 square meters. It mainly serves breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast features snacks. There are many varieties, complete tastes and rich nutrition, giving diners more choices. Lunch and dinner focus on healthy dishes. This restaurant adopts the buffet fast food method to provide customers with a simpler dining environment and more choices. The decoration of this restaurant is natural, casual, and modern at the same time. The walls adopt light and warm colors. The kitchen layout is reasonable and exquisite, and the lighting is good. The overall look is between the properties of a home kitchen and a hotel kitchen.

Initial stage (January-March)

The main products are meals targeted at the different health conditions of three urban groups. The market strategy is to squeeze out Chinese food through careful and effective marketing strategies. market share of catering and health care drugs; establish a good brand image of "green food" to enhance visibility and reputation; recover the initial investment and conduct market promotion attentively.

Medium term (1 year)

Consolidate and expand the existing market share, further improve the restaurant’s management system, and improve the scientific management level of the enterprise; it is necessary to prepare for brand expansion The construction of a corporate image identification system, unified distinctive and advantageous meals, and a unified management model.

Long-term (2 years)

By then, the restaurant operation has entered a stable and good state. As the power and influence of the company increase, the service scope can no longer satisfy potential customers. When necessary, use franchising to open up new market space and expand the restaurant's radiation range and influence.

3. Development Strategy

1. Before the restaurant opens, it must be advertised, because the main customer group is students, and the speed and breadth of information transmission among students are very fast. It is large, so you don’t need to spend too much effort on publicity, just simple advertising in the form of flyers or multimedia.

2. This restaurant adopts a buffet style, with free tea and fresh soup. Moreover, the quality of rice is better than that of competitors. Different methods can be used to make the taste unique, in order to be different from competitors and provide customers with more discounts to attract more customers. In addition, our restaurant also sets unique couple's set meals according to different festivals, which will also become a major feature of our restaurant.

3. Many students are accustomed to the three-point-one-line lifestyle. Many times in order to save time, they will choose the nearest dining place instead of going to a farther restaurant, so they are not careful in choosing geographical location. It will be too far away from the campus gate. The restaurant will also launch a food delivery service at the appropriate time and adopt corresponding measures according to different situations. For example: if there are more than three orders (including three orders), free door-to-door delivery is required. If you order takeout alone, you need to pay a necessary delivery fee. This has another advantage. If someone wants to order takeout, in order not to have to deliver the goods Fee will attract another two takeaways, which can also increase sales.

4. The restaurant uses stainless steel buffet plates, which is economical and environmentally friendly, and waste cannot be dumped casually. College Student Entrepreneurship Project Plan 5

1. Summary of the project company

2. Business description

The plan and the goals to be achieved mainly include:

1. Research fund investment

2. Information technology as the main body (including: integrated wiring, database maintenance, video surveillance, print advertising)

3. Products and services

Production and business plan.

Mainly includes the following contents:

1. Information technology as the main body (including: integrated wiring, database maintenance, video surveillance, print advertising)

2. The company’s production technology capabilities< /p>

3. Quality control and quality improvement capabilities

4. Production equipment to be purchased

5. Project production control process

4. Marketing

x Target market should solve the following problems:

1. Comprehensive wiring, database maintenance, video surveillance, print advertising 2. Mainly mid-range customer groups

3. We will upgrade the company to a qualified comprehensive professional company with a two-year business plan

4. First, based on the Huadu market, we will gradually develop to the Pearl River Delta

5. Use the existing market platform to gradually develop business x industry analysis, the following questions should be answered:

1. The marketing agency project department and marketing team and construction are the main bodies

2. Marketing channels currently use existing resources and teams to develop as a goal

3. Advertising strategy uses online websites as promotion platforms

5. Management team

x Comprehensively introduce the company's management team, mainly including:

1. The company's management organization, major shareholders, key employees, salaries, stock options, labor agreements, reward and punishment systems, and the composition of each department must be provided. Show it in a clear form

2. Show the combat effectiveness and uniqueness of your company’s management team, as well as its unique cohesion and unity and fighting spirit. List the key figures of the company (including founders, directors, managers) and main employees, etc.) one of the key people x How many full-time employees does company *** have (fill in the number) x How many part-time employees does company *** have (fill in the number) x Talent strategy and incentive system x External support:

VI. Financial forecast

x Financial analysis includes the following three aspects:

1. Mainly provided Cash flow, balance sheet, profit and loss statement, and annual financial summary report

2. Investment plan:

(1) Clarify the proportional arrangement of the equity of both investors

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(2) Arrangements for the income and expenditure of investment funds and preparation of financial reports

(3) Arrangements for the degree of investor involvement in the company’s operation and management

3. Financing needs items Implementation plan progress and corresponding fund allocation and schedule. x Investment and Income x Briefly describe the amount of venture capital investment in this period, exit strategy, expected return amount and timetable?

7. Capital structure

xCurrent capital structure table

xPlease explain what kind of investors you hope to seek? (Including investors’ understanding of the industry, financial and management support, etc.)

8. Risk analysis

Risks and countermeasures faced by x enterprises

9. Other instructions

Omitted;