May Day Promotion Planning Copy 1 1. Theme of the activity series:
1, holiday shopping gift, happy holiday family tour
2, the heart is Qian Qian knot, 100,000 love shows.
3, member holiday big feedback
4. Spring Fashion Week
5. Discount promotion activities
6. Print the Holiday Class of Boutique Shopping Calendar in the mall.
Second, the activity time:
1, gift for shopping in May, family tour during happy holidays: 20xx May 1 day-May 5.
2, the heart is tied with Qian Qian knot, and 100,000 love shows: 20xx May 1 day-May 5.
3. Reward to members for the May Day tourism gift: 20xx May 1 day-May 7.
4. Spring Fashion Week: May 20xx 1 day-May 5.
5. Discount promotion: May 1 day-May 7, 20xx.
Third, the scope of the series of activities:
Shopping mall and various branches
IV. Contents of series activities:
(1) Gift shopping in May, family trip during happy holidays.
Activity content:
In order to enhance the popularity of shopping malls and create good sales results during the May Day Golden Week, a "Happy Holidays" was held, that is, shopping was given to May Day couples and the whole family in travel package.
Detailed implementation rules:
① May 1 day-May 5, where the accumulated consumption of regular-priced goods is over 3,000 yuan on that day, you can get a package ticket for two couples in May Day Tourism by registering with the invoice and valid documents.
(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get a May Day family travel standard package (limited to three people) by registering with invoices and valid certificates.
③ A travel package (limited to four people) for the May Day family can be obtained if the accumulated consumption of regular-priced goods on that day is over 5,000 yuan and registered at the corresponding brand counter with invoices and valid certificates. (No cumulative gifts)
(4) A package ticket for two couples in luxury tourism can be obtained by registering with the invoice and valid documents when the accumulated consumption of regular-priced goods on that day is over 12000 yuan. (No cumulative gifts)
⑤ A package ticket for two couples of luxury Hong Kong, Macao tour can be obtained by registering with the invoice and valid certificate if the accumulated consumption of regular-priced goods on that day is more than 20,000 yuan. (No cumulative gifts)
Note: This activity is limited to clothing brands (membership card only points without discount), and manufacturers voluntarily participate. If they don't participate, manufacturers need to participate in discount promotion activities, and Ginza will not bear the cost. The customer's travel expenses are generated on the premise of spending 3000-20000 yuan on shopping, and the expenses borne by the manufacturer are only equivalent to the discount amount of 8. 50% off, compared with the usual holiday discount promotion activities, the cost is less and the promotion effect is remarkable. (Attached: a copy of the tourist price list)
(2) The heart is tied to the Qian Qian knot, and 100,000 love shows.
Activity content:
Love line is full of warmth
During the May 1 ST period, a special love activity was launched, with the slogan "Heart tied with Qian Qian knot, 100,000 love shows" as the loud slogan, to seize the open mind of modern young people who tend to show their true feelings, actively mobilize the enthusiasm of couples in love to express themselves, and connect handkerchiefs with love vows, names, blessings and other contents of each couple. This colorful and heart-tied "love story" naturally forms a beautiful landscape under the spring breeze.
Detailed implementation rules:
(1) During the May Day period, the activity "Heart tied with Qian Qian knot, 100,000 love shows" was held in the square in front of the mall, and the red soft rope was used to hang handkerchiefs. Each pair of male and female customers could get a handkerchief on the spot, and an oily marker was provided for customers to write love vows, real names (used to draw lucky customers), blessings and other contents. All handkerchiefs agreed by customers were tied on the rope by themselves, and the last pair of customers then tied with handkerchiefs.
② Draw a lucky couple every day, and get a package ticket for two couples traveling in the suburbs of Jinan during May Day. The list of lucky customers is published on the website every day, and the complimentary tickets will be collected with valid certificates the next day.
Note: this activity needs the assistance of the management of the operation department, and the initial budget for handkerchiefs is 5000 yuan, 0. 5 yuan/block ×5000=2500 yuan; Red nylon rope: 50m×5 yuan /m=250 yuan; The couple travel package is worth 200×5= 1000 yuan; X-frame for publicity activities, totaling 3,750 yuan, shall be borne by the mall.
(3) Give back to members for the May Day travel gift.
Scope of activities: shopping mall
In order to thank Ginza members for their support to the mall for many years, as of May 7th, 20xx, the mall members who ranked the top three in accumulated shopping points with their membership cards can register at the front desk with their membership cards and ID cards and receive corresponding travel package rewards from May 1 day to May 7th, 20xx. (If it is overdue, the ranking will be published on the website and major newspapers after May Day.)
The first-place member can get a luxury travel package of Happy House (limited to three people) by registering with his membership card and ID card.
The second-place member can get a couple luxury travel package by registering with his membership card and ID card.
The third-place member can get a travel package (limited to three people) from a family in the suburbs of Jinan by registering with the Ginza membership card and ID card.
Note: The value of the luxury travel package of Happy House in this activity 1000 yuan/person× 3 = 3000 yuan; Value of luxury travel package for lovers: 1000×2=20xx yuan; Travel package (limited to three persons) of a family in the suburbs of Jinan: 100×3=300 yuan, totaling 5,300 yuan, and the activity expenses shall be borne by the mall. (Attached: Tourism Price List)
(4) Shopping Mall 20xx Spring Fashion Week
Activity time: May 20xx 1 day-May 7th.
Activity theme:
One or two brands of clothing are launched every day to hold boutique static exhibitions and live fashion shows in the middle hall on the first floor of the mall. Participating brands can set up their own image booths on the south side of the T-stage to introduce brand history and clothing style and create the atmosphere of fashion week.
During the activity, let the audience and consumers vote for my favorite brand clothes, and the audience will have the opportunity to participate in the lucky draw. Prizes are small prizes such as playing cards in the mall;
(5) May Day commodity discount promotion
① snap up
Activity time: May 20xx 1 day-May 7th.
Activity content:
From time to time every day, some clothes and bedding products are snapped up at a discount of 5-6, and each snapping time is limited to one hour. The brand shall be contacted by the shopping malls and submitted to the planning department for unified arrangement before April 26th.
② May Day discount promotion
Activity time: May 20xx 1 day-May 7th.
Activity content:
Manufacturers who do not participate in the "Happy Holidays" activities should participate in holiday discount promotion activities, that is, 30% off the clothing and bedding.
Note: 1, discounted goods continue to earn points, and those whose discount price is lower than the member discount will no longer enjoy the member discount;
2. All manufacturers are required to participate in discount activities, and those who do not participate in special commodities should be reported to the general manager for approval.
3, the mall does not bear the cost.
(6) Printing the first issue of the Spring Edition of Boutique Shopping Guide in the mall.
Print the first issue of the spring edition of the boutique shopping guide in the mall.
In order to welcome the arrival of the May Day tourist season, introduce the mall to customers who come to the provincial capital for sightseeing, enhance the popularity of the mall, better establish the image of the mall in the province, highlight the charm of new products and unique brands of the mall, and guide fashion consumption, the first issue of the Spring Edition of Boutique Shopping Guide was printed.
(seven) to extend the business hours during the holiday season.
As the May Day holiday is the Golden Week of Tourism, there are many tourists visiting . On the occasion of the holiday shopping peak, in order to seize the golden opportunity of business to create good sales results, the business hours are extended to late10: 00, further enhancing the business characteristics of the mall leading fashion consumption.
May Day Promotion Planning Copywriting 2 Activity Background:
In the face of the coming of the first long holiday after the year, the first sales peak also comes. In this transition period of spring and summer, consumption is more active, especially clothing and food.
Activity ideas:
May is the season when the weather turns warmer and tends to be stable, and it is also a good time to carry out outdoor activities such as tourism. The activity of "Gong Kai May, Holiday" is specially held. "Gong Kai" is a strong promotional activity, and it is time to save money for consumers. "Holiday" is a holiday period during which we will hold many interesting activities. The purpose of this activity is to grasp the consumption characteristics of consumers during this period. Then there is "Mother's Day"
Love activities such as "Helping the Disabled Day" and "Milk Festival" run through May.
Activity purpose:
Improve store sales, at the same time increase corporate affinity, establish a good corporate image and cultivate loyal customers.
Activity theme:
"Gong opens in May, holidays"
Main publicity:
1, I'll start the gong, so you can save money.
2. Play the fake (price) period
Activity time:
April 25th-May ——xx 15
Chapter:
1, opening ceremony to save money, holidays
2. Poetry and Flower Language, xx Mother's Day
3. Action of Love, xx Day for Helping the Disabled
4. Healthy living and holidays
Background: May Day Golden Week
Connotation: xx is a holiday for consumers to save money on May Day, and consumers' May Day should be in xx.
Extension: price reduction promotion, snapping up, bundling, joint promotion, and redemption.
Content:
1, opening ceremony package, unlimited surprises
2, the opening time, race against time
3, xx price period, you can choose.
A promotion section
Opening ceremony package, unlimited surprises (activity time: May 1 day to May 7)
The "May Day" period is the peak period of tourism. Before the citizens prepare to go to their tourist destinations, some citizens' outdoor activities and short trips in the city will also be an opportunity for our promotion activities.
Activity content: the essence is bundling, and the sales are divided into "travel package" and "holiday package"
"Travel Package" is aimed at short-distance travel consumers and foreign long-distance travel groups, which accumulates the discounts of individual goods and highlights the price advantage.
"Holiday Package" is aimed at people who are busy with work and rarely have a rest on weekdays, especially single consumers. It mainly combines the necessities of life properly, and suggests to speculate on the concept of health here and launch the "Golden Week Health Spectrum".
May 1 day "glorious meal of labor" is a nourishing series.
On May 2 nd, "Opening Chief Meal" Huada Special Series
On May 3rd, the Green Series of "Play Beauty Meal"
May 4th "Fashion Youth Meal" Nutrition Series
May 5th "Youth Flying Meal" Beauty Series
May 6th "Happy, Fun Meal" Leisure Series
On May 7th, "anxious to return Meal" adjusted the stomach series.
Daily recipes are different (mainly including: cuisines, fruit drinks, snacks, etc., bundled sales).
B, the opening time, race against time (activity time: xx May 1 day to xx May 7)
Activity content: the essence is snap-buying. It is suggested that snap-buying commodities at 8: 00-9: 00 am,14: 00-15: 00 pm and 20: 30-21:30 pm every day is practical and unique, which can make it possible to
From 8: 00 a.m. to 9: 00 a.m., housewives are the main products.
Afternoon14: 00—15: 00 General merchandise
20: 30-21:30 at night, as long as you buy all the tickets in 68 yuan at one time during the activity, you can go to the service desk and get a ticket for rushing in. It will be valid on the day of rushing to buy tickets, and will be invalid when it expires (the quantity is limited until it is exhausted).
(Note: No more than two tickets can be purchased for a single ticket in this activity, and the tickets must be handed over to the staff before they can enter the venue, and the tickets must be stamped with Huada Financial Seal to be effective).
Internal note: internal employees and their families are not allowed to participate in this activity, and offenders will be corrected. All snapped-up goods are put in boxes (the boxes are sealed) and piled up on the snapping pile. Customers buy cartons and add one yuan to the service desk to exchange goods, and they are limited to grabbing 300 goods every day.
3. Price-fixing period (activity time: starting at 20: 00 pm on May 6, xx)
In order to enhance the popularity of shopping in the evening, we specially warmed up the late promotion on the evening of May 6th, that is, before the end of the long holiday, and set up a commodity auction in the outfield, starting at 1 yuan.
May day labor day promotion planning copy 3 "retain old customers and develop new customers"
Holiday such as May Day is the peak of catering consumption, but the income from three days on May Day is not comparable to that from one month. The purpose of holiday marketing is not only to improve short-term economic benefits, but also to retain existing old customers, develop potential new customers and drive future performance growth. In addition, there will be many potential consumers staying in Jiazhou New Town and Mantingfang in the future, and new customers will be developed.
In view of this theme, implement new product development strategy, combined sales strategy and membership card marketing strategy. And carry out promotional publicity for the consumer groups of this hot pot shop.
Membership card marketing strategy
(a) the benefits of implementing membership card printing:
1, long-term advertising effect.
2, help to retain old customers.
3. Collect member information to improve products and services in the future, so as to make customers more satisfied and facilitate the formulation of future marketing plans.
(2) Division of membership
Ordinary member gold card member
(3) the function of the membership card
Ordinary members: with the card consumption, give a special dish; Or enjoy a discount.
Gold card member: spending by card, giving priority to the use of private rooms, and exempting private room fees; Give a special dish; Enjoy a discount.
Note: Try not to use discount for low-price marketing.
(4) membership card production requirements
Ordinary card: concise, generous and good.
Gold card: noble and elegant, which can highlight the cardholder's taste.
Ordinary cards and gold cards are numbered uniformly.
(V) Form of issuance of membership cards
Ordinary card: all consumers in our store can give it away during May Day. Or spend more than 300 in our store at ordinary times.
Gold card: presented to enterprises, institutions and Leshan celebrities in the form of network donation.
Remarks: Leverage marketing: Leverage the sales centers of Man Tingfang and Jiazhou New Town to give free membership cards to their owners.
(VI) Member management (consumer information collection)
After issuing the membership card, record the cardholder's information corresponding to the membership card number, and give the specific information (the number of consumers, the personal relationship between consumers (including family, colleagues, friends, etc.), the amount of consumption, the dishes consumed, dining habits, etc.) of the cardholder every time.
Collecting members' information can improve products and services in the future, which is also convenient for making marketing plans in the future.
New product development strategy
Eating hot pot in summer is hot and dry, and it is easy to get angry. And with the modern people's awareness of living standards, among family consumers, there are often' elderly consumers over 60 years old, who should not eat too much greasy food; It is not suitable for young women who love beauty to eat spicy food. Aiming at this problem, we should develop new products (pot bottom):
Refreshing and warming chafing dish, health care chafing dish, beauty detoxification chafing dish, etc. (such as chafing dish with various fungi, fresh and refreshing melon and fruit chafing dish).
Combined sales strategy
Mix a variety of dishes with the bottom of the pot reasonably, combine them into different packages, give distinctive names to each package, and give a certain discount to the combined package.
The role of this strategy:
1, guide consumers to consume different dishes and new products.
2. Help consumers to match their tastes.
3. The naming of the package combination can deepen consumers' impression of the dishes in this hot pot restaurant and this hot pot restaurant.
Promotion and publicity strategy
The Chinese restaurant of a certain hotel is located in the middle and high-end market, so it is positioned as "boutique xx Square" when doing publicity.
(1) Target consumers
At present, the target consumers of Chinese restaurants in a certain hotel are middle and high-end people. They have cars and money for dining and leisure consumption, and they usually take their families or friends with them when eating hot pot. Such people are concentrated in binjiang road riverside tea shops and teahouses, business clubs, leisure and fitness clubs, etc.
(B) the form of publicity
Leaflets:
1, production requirements: invitation form, beautiful, generous, 3000 copies.
2. Content: A brief introduction to the Chinese restaurant in a certain hotel, new dishes, new pot bottom, May Day activities and so on.
3. Distribution: binjiang road riverside tea shops and teahouses, business clubs, leisure and fitness clubs, etc.
4. Newspaper advertisements: Instead of directly advertising in newspapers and periodicals, hand over leaflets to newspaper agents and sellers and insert them in newspapers and periodicals, so as to promote them at a very low cost.
Television advertisement:
1, content: brief introduction, features, new dishes, new pot bottom, May Day activities of Chinese restaurant in a certain hotel, etc.
2. Time and duration: During the period from 6: 00 to 8: 00, between 1 hour, two 30-second advertisements were placed. The broadcast time is from April 28th to May 1 day.
Note: Due to the high cost of TV advertising, whether to put it in is to be determined.
May 1 ST Labor Day Promotion Planning Copywriting 4 I. Activity Background:
The "May 1" Golden Week is the first sales climax after the Spring Festival. In addition, when it coincides with the alternation of spring and summer, we should firmly grasp sales, take promotion as the carrier, enhance passenger flow, expand sales, and clear the inventory of spring clothes, so as to pave the way for the full listing of summer clothes and the next comprehensive investment promotion.
Second, the activity time:
April 28th-May13rd
Third, the theme of the event
Every season is polite! --"May Day" is polite!
Fourth, the details of the activity: Taoqiao is good, so Taoqiao is good.
(1) Model workers are polite
On May1-7, all model workers who have won honors at or above the municipal level over the years can receive a gift (one shirt, the manager on duty at the service desk is responsible for registration and distribution, and the Finance Department prepares 40 shirts in stock) at the service desk of our store with valid certificates.
(2) Shopping is polite
Good luck, good luck.
(3) Be polite on Mother's Day
"Pray for my mother and send Ankang' Xianghe'!"
Note: In order to deepen customers' impression and publicize our store, we printed 10000 small-sized "back adhesive" and marked it with the words "from Pingdingshan Store", and all gifts should be pasted.
V. Indoor and outdoor layout: (uniform color-blue)
1, above the main entrance is mainly brand promotion, with "five". 1. Promotion of the promotion theme.
2. Billboards on both sides of the main entrance mainly publicize the overall activities.
3. The second entrance will be replaced by detailed activities (including the X-frame).
4. The special halls can publicize the price and discount information with pop posters and discount cards, and make a noise. The theme is unified as "Five". A "polite! (The department manager cooperates with the implementation)
VI. Media publicity
1, April 30th, in the form of a soft article in the evening newspaper titled "Complex between Model Workers and Pingdingshan Shopping Mall", focusing on the promotion of "Courtesy of Model Workers", and throughout the promotion of the "May 1st" campaign.
2. On the eve of Mother's Day, contact the newspaper about "Pray for Mother and Send Ankang' Xianghe'!" Our news report has become another promotion highlight of our business counterparts.
VII. Requirements
1, the manager of the department cooperates vigorously and must convey the spirit of the activity to every merchant and employee.
2. Except for gold, double stars and books, other merchants will participate unconditionally.
3. The manager on duty and the organizer of the activity should be conscientious, and all offices should cooperate with this activity.
(The list of daily activity staff is distributed separately)
4. On the afternoons of April 27th and May13rd, the payment was made at the cashier's desk in a unified way, and the department manager urged it to be in place.
5, the cashier to perform their duties, payment stamp, not favoritism.
6. All salespersons and merchants are not allowed to collect money without permission, and the customers' receipts are withheld;
Do not participate in this activity. Once found, deal with it seriously.
VIII. Budget:
1, central hall layout: 1000 yuan.
2. "back adhesive" printing: 3,000 yuan;
3. Indoor and outdoor layout: 1000 yuan;
4. Budget of event prizes: 16000 yuan;
5. Newspaper advertisement: 3,000 yuan
Total: 24,000 yuan
In which: April 28th-May13rd (Mother's Day) * * *16th.
Occasionally, 1% of the sales of each counter will be deducted, and the rest of the shopping malls will bear it.
May 1 ST Labor Day Promotion Planning Copywriting 5 I. Activity Time:
5. 1—5.7
Second, the theme of the event:
"Diamonds represent my heart" on May 1st —— Rewarding consumers with great value
Iii. Activities:
May 1 Day Diamond Pendants and Rings are on sale in 0 yuan on May1Day.
On May 2nd, diamond pendants and rings were quoted at a high price for sale in 520 yuan.
On May 3rd, diamond pendants and rings were quoted back for sale in 530 yuan.
On May 4th, diamond pendants and rings were quoted back for sale in 540 yuan.
On May 5th, diamond pendants and rings were quoted back for sale in 550 yuan.
On May 6th, diamond pendants and rings were quoted back for sale in 560 yuan.
On May 7th, diamond pendants and rings were quoted back for sale in 570 yuan.
IV. Publicity and promotion of activities
(1) Publish an activity advertisement in a daily newspaper or evening newspaper with local circulation, with the theme of "May Day"-Rewarding consumers with great value, with the contents of the activity, detailed advertisements on the participation details, addresses and telephone numbers of specialized stores/counters in various places;
(2) Advertise activities on TV stations around the country, and also advertise the significance, participation details, addresses and telephone numbers of specialized stores/counters around the country in the form of subtitles on TV stations during prime time.
(3) Make posters or X-display stands for activities in front of the store, arrange activity consultants at the counter and set up consultation telephones to facilitate customers' consultation;
V. Activity Control and Evaluation
1, do a good job in customer consultation and make detailed records of the number of people who arrived, the number of people who participated in the event, the number of people who bought, and the sales volume;
2. Do a good job in the later stage of the activity. Collect the above data, media frequency and feedback from agents to the brand planning department of X Jewelry Promotion Headquarters to evaluate and summarize the activity, so as to provide better marketing services to the joining partners.
VI. Budget for Activities
1, the publicity cost is about 3000 yuan;
2. X-frame: 85 yuan;
3. Total: 3000+85=3085 yuan.