It is true that the epidemic has affected the number of visitors, but it is also an indisputable fact that Yoshinoya, a century-old enterprise, has been declining in recent years, and the causes behind it are worth discussing.
1 year loses more than 600 million yuan, and Yoshinoya will close 150 stores worldwide.
Yoshinoya store
The times are changing, people's life rhythm and form are changing all the time, the competition in all walks of life is becoming more and more fierce, and many traditional stores are facing the test of survival.
The sudden epidemic has devastated many traditional stores. Many people always pay attention to "the last straw that crushed the camel", but they don't pay much attention to it. It is an "old camel" that fell.
By 2020, Yoshinoya has already started business in Japan 12 1 year, but in recent years, it has repeatedly spread the loss crisis. The year before last, it lost money, and last year it continued its recession. On July 28th, Yoshinoya Holdings announced its latest financial report. Due to the impact of the COVID-19 epidemic on the number of visitors, its revenue in the first quarter of this year was only 39.6 billion yen, a decrease of 24.8% compared with the same period of last year, and its net loss was as high as 4 billion yen.
Yoshinoya Holdings said that it is estimated that it will lose 9 billion yen, or about 603 million yuan, by the end of February next year. Therefore, it was decided to close 150 stores around the world.
Yoshinoya at Taipei MRT Station
At present, Yoshinoya Holdings has about 3,300 stores in Japan and overseas markets. Once 150 stores are closed, it will account for 5% of the total. In addition, the company also announced that the opportunity for Yoshinoya to open a new store this year will also be suspended.
Yoshinoya, a famous beef rice chain franchise store in Japan, has a history of 12 1 year since it opened its first store in 1899.
Yoshinoya's "Horn" logo was also designed by its founder, Rongji Matsuda.
In 20 18, when Yoshinoya reported the loss crisis, he blamed it on the rise of beef prices in the United States and the increase of employees' salaries, and the expenditure was higher than the income. This time, Yoshinoya blamed the deficit crisis and the closure of the store on the epidemic.
The problem is that there is no problem with Yoshinoya's sales and business strategy. In fact, many Japanese netizens have pointed out that the reason for the loss lies in the retrogression of service. There are many stores, but the staff training is insufficient, the ordering is very casual, and the serving speed is slow. In addition, Japanese netizens also mentioned the problem of declining quality, such as "meat is firewood" and "rice is ice-cold and cool", which is small in weight, expensive and nothing delicious.
When reporting in Taiwan Province and other overseas markets, some netizens spoke out: "Let's cook the rice and meat first!"
A century of ingenuity, once careless, hard-built brands are easily destroyed. On July 20 16, Zhao Nvshi ordered a set meal at Yoshinoya's house and found a cockroach in the meal. The next day, I received an apology call from the store manager, but the other party pointed out that Xiaoqiang was too tenacious. In this year1February, some people in Taiwan Province broke the news that Yoshinoya's natto refueling bag came from Ibaraki Prefecture, a nuclear disaster area that was forbidden to be imported at that time. Later, Yoshinoya had to take off the shelf to suspend the sale.
Taigui Kawamura, President of Yoshinoya Holding Company, Japan
Undoubtedly, China is the most important sector for Yoshinoya's overseas market expansion, and it can even be described as "half the country".
As early as 20 14, Taigui Kawamura, the 45-year-old president of Japanese Yoshinoya Holding Company, said that he planned to double the number of stores in the United States to about 200, and increase the number of stores in China to about 1200 three years later.
In the United States, Yoshinoya seeks growth at a low price. At that time, President Kawamura said that he would expand the number of stores in China to the same level as that in Japan. He said that only doing business in Japan can't survive.
Six years ago, Yoshinoya's overseas market revenue only accounted for 6% of the total sales, but Kawamura Taigui firmly believes that both must be reversed within ten years.
At present, Yoshinoya has about 3,300 stores in Japan and overseas, including its beef brisket franchise stores "Yoshinoya", oolong noodle "Flower Pill" and sushi "Jingzun". President Kawamura Taigui expects that the impact of the epidemic will last for a long time. Apart from freezing the new store opening plan, he has not clearly planned to close 150 stores, mainly because of which brands he owns. In addition, he has not clearly indicated whether the store is closed in Japan or overseas.
Incidentally, on July 28th, Starbucks also announced the biggest loss of 10 for many years. Due to the epidemic, the turnover decreased and the cost increased. It is estimated that it will permanently close 400 branches in the United States and Canada and reduce the number of new stores.
A century-old restaurant chain can survive across 12 1 year, and it also exists in response to various challenges. There is no doubt that in this long process, it will be challenged and influenced by intergenerational relay, management, big environment and industry competition. It's not easy to survive. The more you fight, the more difficult it is. You can stretch and shrink, and the tortoise will live for many years. It's the first thing to ensure survival.
Can China Time-honored Brands Queued for Listing Rejuvenate?
Hong Mingji, General Manager of Beijing Yoshinoya Fast Food Co., Ltd.
Yoshinoya has chain stores in many large and medium-sized cities in China, but most people don't quite understand what these stores have to do with Japanese Yoshinoya Holdings, and who is the boss?
1992, Beijing's first Yoshinoya restaurant opened in the north entrance of Wangfujing. In fact, until 1996, Beijing Yoshinoya was still in a loss state. However, many people don't know that Beijing Yoshinoya Fast Food Co., Ltd. was the only chain system of Yoshinoya in the world at that time without Japanese background and equity.
At that time, Beijing Yoshinoya was a chain fast food company established in Beijing by introducing patents from Japan by Hong Kong Hongshi Group. At first, Hong Kong Hongshi entrusted Li Bairong, the head of Hong Kong Xiayu Co., Ltd. Later, Li Bairong met Zhao Shen, the "top ten factory director" of Beijing industrial system at that time. After eight months of "three visits to the cottage", Zhao Shen finally came out to take charge of management. Zhao Shen, formerly the director of Shougang Elevator Factory.
After Zhao Shen left in 2003, Yoshinoya has opened 33 chain stores in Beijing, and its turnover has increased from 5.42 million yuan in 1997 to 0.46 billion yuan in/kloc-0. Later, after Zhao Shen came out, he created another brand "Hehe Valley". Beijing Hehegu Restaurant Management Co., Ltd. was established at the end of 2003, and opened the first Chinese fast food chain store in March of the following year.
Today, Hong Mingji, the general manager of Beijing Yoshinoya Fast Food Co., Ltd., was born in July 1970. He is also the executive director, vice chairman of the board of directors of Hong Kong Hongshi Group and the chief executive officer of Hexing Group Holdings.
Su Xiying, General Manager of Taiwan Province Yoshinoya
It is necessary to mention that because Beijing Yoshinoya has no Japanese equity, it is also restricted by Japan and is only allowed to open stores in Beijing, Hebei, Liaoning and Inner Mongolia.
In fact, Yoshinoya in many areas of China, some are directly operated by the Japanese side, some are joint ventures, and some, like Beijing Yoshinoya, belong to brand authorization. For example, Su Xiying, the general manager of Yoshinoya in Taiwan Province, China, is a professional manager herself. She first worked in Want Want Group and later "parachuted" to Yoshinoya in Taiwan Province as the general manager.
Traditional Japanese companies will inevitably remain the concept of "male chauvinism". As a female head, Su Xiying's ability is naturally superhuman.
Give two more examples. For example, Shanghai Yoshinoya, founded in 2002, is a joint venture between Shanghai Xinya Group and Japan Yoshinoya Holdings. Initially, it was operated by the Japanese side, and the general manager was also sent by the Japanese side.
Another example is Shenzhen Yoshinoya, which is also operated by Japan Yoshinoya Holdings. At first, Hong Kong Hongshi Group, the boss of Yoshinoya in Beijing, was optimistic about this market and repeatedly fought for it from Japan. However, due to Shenzhen's proximity to Hong Kong and other reasons, the Shenzhen market was not won by Hong Kong in the end, but was indirectly taken over by Japan.
Hexing Catering Group, which represents the franchise right of Yoshinoya in some areas, is owned by the Hong family in Hong Kong, and its industries cover supermarkets, restaurants, food oil refining and processing, light industry and toys. /kloc-0 "Hexing Holdings", which was listed in Hong Kong in 1998, is engaged in food oil refining and processing, and its brands include "Lion Ball Mark" and "Camel Mark". In addition to Yoshinoya, the fast food business under the Hong family also includes fast food brands such as DQ and PPL, as well as bread west point brands Chaoqun and MOB.
The Japanese time-honored hotel "Kagaya" started from 1906.
Every year, the data of the rich list is updated, and when you sing, I come on stage, and big bosses appear constantly, and there is a trend of rejuvenation. However, there are fewer "evergreen trees" and more "flash in the pan".
Japan's Yoshinoya, who can survive 12 1 year, naturally has its advantages, and many of its things are worth learning, especially in dealing with crises like epidemics.
In terms of the number of enterprises with a century-old life in the world, according to the absolute number of each country, the first place is Japan, with 2532 1 home; The second is the United States, with 1 1735, the third and fourth are Germany and Britain respectively. The remaining countries in the top ten are Swiss, Italian, French, Austrian, Dutch and Canadian, but there is no China.
In fact, a century-old Japanese enterprise like Yoshinoya can't rank among Japanese longevity enterprises. Among the 2.6 million companies in Japan, there are 2 1 company with more than a thousand years, and 471company engaged in construction have a history of more than 500 years. There are 1938 Japanese companies with more than 300 years, 3,939 companies with more than 200 years, and the number of Japanese companies with more than a hundred years is as high as 2,532.
Most of Japan's century-old enterprises are family businesses. Many domestic academic circles and investment market analysts have criticized the disadvantages of "familyization" and should slap themselves in the face. Who dares to say that family businesses must be backward? Don't be a frog in the well!
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