-Elect: 1. Single-sale cake. This is the least capital investment in the form of business, entrepreneurial capital of about 50,000 yuan, 20,000 yuan for store rent and decoration costs, 30,000 yuan for the purchase of goods and daily expenses. This business model, investors do not need to consider the production of cakes, but there is one thing to note, you must choose the quality assurance, good reputation of the manufacturers of goods, otherwise it will smash the signboard of their own store. 2. Sell cakes, but also bread, and sell freshly baked pastry. This form of start-up capital is about 80,000 yuan. In addition to store rent, decoration costs, investors also need to buy their own production equipment, of course, according to the different requirements of the producer, you can choose to pay in installments or a one-time payment. From the current market situation, the price of ready-to-bake equipment for use in small stores is not very high, with smaller specification baking ovens priced between 200-500 yuan. In view of Ms. Wang's situation, it is recommended to choose this business model.3. Self-production and self-sale, building plants for cake production. This is the largest initial investment in the form of business, investment capital of more than 300,000 yuan. In the rent and equipment investment, about to take up about 25 million. It is recommended to choose this form of business investors can discuss with the lessor to pay quarterly, or partnership, to reduce the amount of rent on a one-time investment.
Two choices: store address
No matter which mode of operation, the choice of store location is very important, as the saying goes: "to open a store, site selection is the key." Well-known cake store site selection requirements "busy", like Yuanzu said clearly, the franchise should be opened in the city's leisure pedestrian street, commercial circles, office buildings and other busy areas, can be 80 square meters of the two open store. But for small stores, the rent of the busy area is too high, so it is recommended to choose the more popular residential areas, near schools, the rent is more affordable, the place does not have to be too big, there are 30 to 50 square meters is enough.
In terms of store decoration, well-known cake stores will arrange unified decoration and design, like Yuanzu will assist stores in the selection of store location, store decoration design, construction and other work. For self-run cake stores, it's all on your own. It is recommended that you pay attention to the following points when decorating: 1. Use better lighted glass for the outer wall. First of all, customers can look at the store at a glance cakes and other food, undoubtedly made an image of the advertisement. Secondly, the glass exterior wall is easy to clean and keep clean. 2. color to light and elegant. The pink decor of Yuanzu is a good example, giving people a warm feeling, do not use black and other deep colors.
The spindle: features are "weapons".
To gain a foothold in the cake market, characteristics is the only "weapon", and should be aimed at the target consumer groups, take the delicate, fashionable mid-range route, with many young and have the ability to spend customers. And open their own brand of cake store, we need to survey the target consumer groups beforehand, design and production of products in line with their tastes.
In terms of staff training, Sullivan, Christie, Yuanzu and other well-known brands can provide a series of related training, while for ordinary stores, recruiting 2 to 3 skilled helpers can be, but if you have their own production lines need to correspondingly increase the number of personnel, and production training.
In addition, the cake store business has a clear peak season and off-season. According to industry insiders, June, July and August each year is the off-season, operators may consider appropriate reduction of manpower to reduce costs. And in the second half of the year, around November and December, business will be relatively strong.