CENCUA "Qianqiu Ya", CHANEL Chanel, GIVENCHY Givenchy, ADIDAS and Clarks.

the following are the introductions of these brands:

GUCCI Gucci:

GUCCI Chinese pronunciation [gu (yi) +qu (light tone) +yi (light tone)], English pronunciation [ɡu:tri:]. Chinese translation is Gucci.

Gucci brand fashion has always been famous for its high-end, luxury and sexiness. With its brand image of "symbol of status and wealth", it has always been favored by business people, and it is elegant while fashionable. Gucci is now the largest fashion group in Italy.

Gucci Kingdom was founded by Guccio Gucci in 193s.

brand history

from a high-end leather store in Italy to a super brand that leads the global fashion, from the sudden decline of family disputes to the rebirth and rise after Tom Ford took over, the story of Gucci from the cloud to the bottom, and then from the bottom to the cloud is really a legend.

Gucci founder Guccio Gucci was born in Florence in 1881.

brand products

clothing, leather shoes, watches, home accessories, pet products, scarves and ties and perfume.

Dior brand:

Country: France

Date of establishment: 1947

Product categories: women's wear, men's wear, perfume, fur, underwear, cosmetics, jewelry, shoes and children's wear, etc.

Founder: Christian Dior. Sir

company headquarters: Paris, France

Christian Dior was born in Normandy, France in 195. "Dior" is a combination of "God" and "gold" in French, and gold later became the most common representative color of Dior brand.

[ Edit this paragraph] Brand identification

Dior clothing is different from other brands in that it never uses any obvious signs such as CD or Dior on the clothes, and Christian Dior Paris on the clothes label is the only identification method.

Dior in China

1. Clothing counter

Dior Homme men's wear has only hang lung plaza store in Shanghai, which opened in 25, Beijing Financial Street Shopping Center and Wangfu Peninsula Hotel, which opened in 27, and Tianjin Friendship Commercial Building, which opened in 28.

Dior women's wear has 1 stores in Beijing, Shanghai, Tianjin, Hangzhou, Guangzhou and Harbin.

LV brand Louis louis vuitton

Louis LouisVuitton)(1821 August 4, 1821-February 27, 1892) was one of the most outstanding fashion designers in French history.

(Louis Vuitton) louis vuitton was founded in 1854, and now belongs to Moet Hennessy LouisVuitton Group, which specializes in producing high-end luxury goods in France. The founder louis vuitton's first job in LV jewelry industry was to pack for celebrities and nobles when they traveled.

louis vuitton's approach is to insist on being his own brand, insist on his own brand spirit, make different things, and provide you with a real cultural thing. Then he hopes that more people in louis vuitton will pay attention to louis vuitton's products, and welcome those who have no consumption power yet, but have this consumption consciousness or pay more attention to culture than products. Maybe one day, with the ability to choose, they will choose louis vuitton p>CENCUA brand as soon as possible.

Chinese pronunciation [cen (one sound) +cu (one sound) +a (softly) ].

Brand history:

In p>1943, a man named Jack Hubert opened a small leather shoes processing shop in the small town of Glasgow, England, and named it CENCUA, and the brand CENCUA Qianqiu Ya was born.

Features of this brand:

It is fashionable and elegant, but there is no lack of retro features.

Designers advocate independent design style!

It is very comfortable to wear.

We are very particular about the choice of leather and accessories for shoes.

Especially suitable for men and women with taste

At present, the popular design style of the brand is gradually being integrated into the pursuit of designers.

Another major feature of this brand:

It has strong cultural characteristics. Because Glasgow itself is a city of culture and architectural art in Britain, you can see a lot of cultural introductions about the brand and the cultural connotation of each exquisite product in the brand store.

The products of Qianqiuya brand are mainly clothing: shoes, clothes, ties and so on.

CHANEL Chanel:

Founder: Gabrielle Chanel (Gabrielle. Chanel) Registered place: Paris, France (1913).

the founder Gabrielle Chanel founded Chanel in Paris, France in 1913. Chanel's products are various, including clothing, jewelry, accessories, cosmetics and perfume, and each product is well-known, especially her perfume and fashion.

CHANEL is a famous brand with more than 8 years' experience. Chanel's fashion always has an elegant, concise and exquisite style. She is good at breaking through the tradition. As early as 194s, she successfully pushed the "bound" women's clothing to be simple and comfortable, which may be the earliest modern casual wear.

Brand development:

In p>191, Coco opened a millinery shop in Paris, and with extraordinary sewing skills, she sewed one hat after another with simple and attractive styles. Two of her confidants introduced many famous guests to her. At that time, the ladies were tired of fancy trimmings, so Chanel's simple hat was as cool as a fountain to them. In a short period of one year, business has been rising. Coco moved her shop to Rue Cambon, which is more fashionable, and this area is still the base of Chanel's headquarters. Making hats can never satisfy Coco's ambition of fashion career, so she entered the field of Haute Couture. In 1914, Coco opened two fashion shops, and Chanel, a fashion brand with far-reaching influence on later generations, was officially born.

Chanel's design has a distinct personal color. She pursues freedom but is attached to men. She is strong and independent but full of femininity. Her hometown-Auvergne in central France-is a poor area full of extinct volcanic terrain. At the age of seventy, she once described herself as "the only immortal active volcano in Auvergne". Nowadays, Chanel is still an eternal active volcano in the fashion world, looking at the popular industries where new people come forth in large numbers and brands are complex.

GIVENCHY GIVENCHY:

Hubert de GIVENCHY, the founder of Givenchy, was born in 1927 in an artistic family in Beauvais, Normandy, France. Since childhood, GIVENCHY has shown his artistic talent. After visiting the clothing hall of the Paris World Expo at the age of ten, he decided to become a fashion designer. From 1945 to 1949, he worked as a designer in Paris Lelong, RobertPiquet, Jacques Fath and Schiapareli.

GIVENCHY's luxurious and elegant style is more or less a reflection of his personality. Cheerful and modest, coupled with the romantic affection of the French, GIVENCHY won the reputation of a gentleman in the clothing industry. He once said: "True beauty comes from respect for tradition and admiration for classicism", which also accurately describes him as a perfectionist and has become the essence of his design.

adiDAS adidas:

In p>1948, the founder of adidas, Mr. Adi DasslerDassIer, used his first name ADI and the first three letters of his surname (Dassler) to synthesize "adidas" as a brand and applied for registration; The following year, the third-line trademark of adidas came out.

the founder of p>adidas, Mr. AdiDassler, is a German with athlete status and shoemaker skills. Because he can fully understand the needs of athletes, people have exquisite craftsmanship and inventive genius; So in his life, he invented more than 7 kinds of patented sports-related products, and then created adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 192. After that, athletes from all over the world often won the honor in the Olympic Games wearing sports shoes made by Mr. Dassler. As a result, his fame gradually became louder and louder in the international sports world.

in 1972, adidas introduced the well-known trilobal trademark, which was widely used in clothing accessories. The success of adidas is mainly attributed to the marketing and mass communication genius of HorstDassler, the eldest son of Mr Dassler. Horst realized the importance of promotional activities in establishing sports brand image, personally attended the Olympic Games held in Melbourne, Australia in 1956 and promoted the adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, adidas is becoming more and more important and famous in the sporting goods market.

In addition, since the World Cup in 197, Adidas has become the official sponsor of FIFA, and provided match balls for every subsequent World Cup.

At present, Adidas owns three series: sports performance series (three stripes), sports tradition series (clover) and sports fashion series (Y-3).

clarks:

Italian brands are the most expensive shoes, but most Italian brands are Luxury brands. There are only a handful of people who are famous all over the world and can fly into the homes of ordinary people. Clarks is one of them.

Cyrus Clark is a businessman who runs sheepskin carpets. In 183, his brother James Clark joined his company and introduced sheepskin slippers, which were very popular. In 1856, the company introduced Singer sewing machine, which greatly improved the quality and quantity of production and laid a solid foundation for Clarks' century-old foundation in the future. Later, Clarks launched the "Hygienic line" footwear series, which took the considerate line shape of human feet as the selling point. It was very popular as soon as it was released, and established the brand image of Clarks as a manufacturer of foot-friendly shoes.