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What brand of kimchi chips?
Where do potato chips come from and how do they dominate the universe?

What the hell are ordinary potato chips and literary potato chips?

Finally, answer the ultimate question of the potato chip industry:

How to eat coke with potato chips?

Last Saturday, we spent the whole day and ate nearly 300 bags of potato chips. What is the concept of 300 packs? Almost all the potato chips that can be bought in various ways in Chinese mainland are collected.

▲ Potato chip evaluation (1/4 only)

Well, while you are eagerly waiting for the evaluation results (next week), we want to talk about another question first:

Potato chips, the most loyal snack for human beings,

How much do you know?

Last week's potato chip conference was more or less a subversion of the "potato chip view": cucumber tastes nothing, oyster omelet and pitaya are really great; Different countries and brands of potato chips not only have different packaging and taste, but also have different softness and crispness, which may be why you give a potato chip a score of 1 or 10.

▲ Well, the edited mobile phone photo album has grown like this.

As the organizer of this conference, our inner feelings at this moment are as follows:

We know little about potato chips.

You probably don't know that potato chips used to "bring their own salt packets" like instant noodles, which can be "DIY" salty; You may not know, the advent of Pinker potato chips, but also thanks to a science fiction writer ... To be honest, we didn't know these stalks before.

It is this kind of mood and understanding that gave birth to the topic of potato chips. If you also like potato chips, you might as well open a bag and chat now to pay tribute to this small snack that accompanied us through spring, summer, autumn and winter.

Ps: This article is a bit long. Welcome to jump reading. Today, only potato chips with potatoes as raw materials are discussed, and sweet potatoes and vegetables (non-potato chips) are put on hold for the time being.

\ 1 /

Where did potato chips come from and how did they dominate the world?

Time is back 1853, Saratoga Hot Springs, Moon Lake Hotel, a hot spring town in upstate New York. A sharp-tongued local tyrant (it is rumored that this person is Vanderbilt, who is as famous as Rockefeller) has repeatedly complained that the potato chips for dinner are too thick. George Crum, a chef with strong self-esteem, became angry from embarrassment. He deliberately cut the potato chips as thin as paper and fried them in a frying pan. "The fried potatoes are too thin to move a fork," only to be praised by local tyrants manually.

This is how potato chips were accidentally invented.

▲ George krum, inventor of potato chips.

▲ The earliest Saratoga potato chips (replica version)

It is said that George, who loves potato chips, is a black chef, married half a dozen wives, and washed dishes, cut vegetables and wiped dishes in his restaurant ... No matter whether the crime of bigamy is true or not, it is certain that the earliest record of potato chips in history did appear in Saratoga Hot Springs in the United States at the end of 19, and soon became popular in New England in the northeast of the United States.

/kloc-from the end of 0/9 to the beginning of the 20th century, potato chips were peeled and sliced by hand and could only be produced in small batches. In the1920s, the invention of potato peeler was epoch-making, but potato chips became a worldwide snack, thanks to a potato peeler salesman named hermann ray. From his last name, you may have wisely guessed:

Happy potato chips that dominate the global snack industry.

It was this salesman who founded it.

▲ Hermanre

▲ Many people's memories of potato chips begin with this bag of classic original flavor.

As the most successful commercial potato chip brand in the United States, the popularity of potato chips in the world has contributed a lot.

It is worth noting that in the United States, potato Chips are called "chips", but in Britain they have become "crips". Chips is like fish in British English &; Chips means French fries, not potato chips.

\ 2 /

Excuse me, why are potato chips always a pack of gas?

It is said that the inflatable content of a bag of potato chips is about 70% ... this figure is a bit embarrassing. So it doesn't seem unreasonable to dislike less potato chips every time you open a bag.

▲ Netizens spoof music advertisements: air with flavor.

Is it really just a buffer to prevent potato chips from being crushed?

Of course it's not just that simple. The sealed food packaging that we have been using now was born to keep the retail potato chips fresh and moisture-proof. Later, people began to fill the sealed packaging of potato chips with nitrogen. Let's review high school chemistry. Nitrogen is one of the most stable inert gases in the world, and it is not easy to react chemically. After nitrogen cleaning in the packaging process, potato chips can remain crisp and fresh for a longer period of time.

The same is true for most puffed foods on the market.

\ 3 /

What the hell are ordinary potato chips, hand-cut and non-fried?

It's all potato chips, put together, it's different. According to the different production technology, potato chips can be roughly divided into three types: 1. Sliced fried potato chips, 2. Potato chips in the shape of potato flour and 3. Non-fried potato chips Among them, sliced fried potato chips are the most common type and relatively more complicated.

1. Sliced fried potato chips

1. 1 normal section

1.2 hand slicing (or developing potato chips)

1.3 wave thickness slice

The most typical representative of "ordinary slicing" is bagged happy potato chips. Batch production, potato washing, subcutaneous oil pan drainage, automatic production line once bagging, the finished product oil content of 30% ~ 40%.

Corresponding to "ordinary potato chips", it is the "kettle boiled potato chips" that has gradually emerged in recent years. This kind of potato chips usually likes to be advertised as all-natural materials and produced in small batches. The oil content is 20% to 40% lower than that of ordinary potato chips.

Simply put, it is the difference between big pot dishes and small stove rice, or the difference between ordinary potato chips and literary potato chips.

▲ Ordinary potato chips have a smooth surface.

Ordinary slicing, the oil pan is kept at a relatively high constant temperature, and the water in the potato chips will evaporate instantly (the water content of potato chips will drop from 80% to 2%), and the potato chips will be saturated with oil with a "wow", and the potato chips made are thin in texture and smooth in surface.

▲ Kettle potato chips, the surface is obviously uneven.

Hand-cut potatoes are usually peeled and sliced, which maintains a stronger potato flavor; The "workshop-style" production of batch oil pan and small batch also means that the temperature of oil pan is lower, the time for frying potato chips is longer, and the starch in potato chips can be fully dissolved (after the starch content is reduced, the potato chips will be more brittle), which directly leads to changes in the shape and flavor of potato chips: less oil content, irregular shape, uneven surface, thicker, harder, more chewy and better crispness.

People who have just started eating the kettle may find this potato chip a little hard. Once they get used to it, it's easy to get addicted and eat nonstop.

▲ Previous small-batch potato chip advertisements

Compared with ordinary potato chips, small batch fried kettle potato chips actually revived the traditional technology at the beginning of potato chips. Although it began to appear as early as the 1980s, Kettle gradually became popular in Europe and America, that is, in recent years.

However, because of small batch or even hand-made, the cost of kettle potato chips is not low, which is 2 to 3 times higher than ordinary potato chips, but there are still many fans. Compared with "ordinary potato chips", it actually feels a bit like "literary potato chips". One of the best is the American kettle potato chips of the same name, which is the first to lead the trend. However, Lex, the head of the global potato chips, knew that it was coming from behind and also launched its own kettle cooked potato chips.

▲ thick wave cut dipping sauce ... the focus is all wrong.

Another common form of sliced potato chips is thick wave cutting, which refers to those chips with ripples on the surface and one side.

Waves and thick cuts are generally used for dipping sauce, especially onion sour cream &; Onion), it is simply a classic in the classic model (the calories are properly smashed! ), cheddar cheese is also a very popular ecstasy. In this category, Xerox is an old hand-after 1958 acquired the lotus leaf potato chip factory which specializes in thick wave cutting, for a long time, this category was only Xerox.

2. Fried potato chips in the shape of potato powder

It is made of mashed potatoes (potato powder) and then fried, with uniform surface texture and light transmission. Strictly speaking, it is not potato chips, but potato snacks ... The British High Court also ruled in 2008 that it is not potato chips. Of course, this topic is debatable.

On behalf of the brand, needless to say. Of course, it was endorsed by a singer, but X grams. Well, actually, what I want to say is Pinker potato chips. How many people's childhood memories are indispensable to this uncle Pink with two moustaches!

Again, have you ever wondered why Pinker potato chips are pressed into this streamlined saddle shape?

▲ Actually ... Pink is very profound.

In fact, as early as 1970s, a geek named Gene Wolfe invented a machine to suppress pink potato chips, and today's saddle-shaped potato chips came into being. It is said that the purpose of pressing potato chips into this shape is to limit the movement in two axial directions (…), thus reducing the probability of potato chips being broken. It is precisely because of this shape that pink potato chips are broken to some extent at the entrance.

what can I say? Scientists save the world.

Later, it was said that he got tired of making things and turned to writing science fiction.

3. Non-fried potato chips

Let's talk about non-fried potato chips ... although I think that without oil, the life of making potato chips is meaningless.

BakedPotato chips are more common. To put it simply, oiling potato chips and baking them in the oven will reduce the oil consumption by about 60% compared with the traditional method (even more than manual slicing by Kaituo! ), many potato chip brands that pursue natural health will be involved, such as the kettle brand mentioned above. But it is relatively rare in China for the time being.

In this respect, I certainly won't lag behind others too much. What is an oven? The microwave oven solution is really good: the potato chips are washed and drained, and both sides are smeared with oil and salt. 1200 watts takes 5 minutes, and you are done.

\ 4 /

Once, potato chips were like instant noodles, with their own salt packets.

Now, the taste is so much that it flies to the sky.

When the potato chips are just formed, they must be "original". At one stage, potato chips are like instant noodles, with a small packet of "salt packets" that can be "added according to personal taste".

In 1950s, the Irish potato chip company Tayto took the lead in successfully developing the seasoning technology of potato chips. The earliest flavored potato chips were cheese, onion, salt and vinegar. Today, these two flavors are still classic, and the basic packaging color matching of green and blue has been basically fixed.

▲ Still a classic taste (fixed color scheme)

Since the 1960 s, potato chips have become popular all over the world. Some potato chip manufacturers, such as Xerox, will customize according to the tastes and preferences of customers in different regions, and it is not surprising to find "fried cock with millet pepper", "fried oyster omelet" and "kimchi".

▲ Have you ever tasted this divine taste?

Since the appearance of seasoned potato chips, people all over the world have not been locked up Let me show you some wonderful ones:

[Canada]

Pickled cucumber | maple leaf bacon | pudding

Greek feta and olives | Tooth buyer's roast chicken | Hot dog flavor

[Germany]

Curry sausage | oriental spices

[Japan]

Porphyra | soy sauce | mustard | plum

Pizza | scallop sauce | kebab | grilled octopus

[UK]

Cheese and cranberries | Spicy mango | Mint mutton

In this evaluation of potato chips, we also saw the flavors of oyster omelet, cod, truffle, tropical fruit, grilled squid, kelp, green beans, honey, etc., as well as the chocolate flavor of fate. In the blind evaluation results of potato chips released next week, we will tell you the details of the above flavors one by one.

\ 5 /

Potato chips, what drink would you like with it?

In this blind potato chip test, we were pleasantly surprised to find a potato chip expert: Kiefer, the chief bartender of Southern Cross Bar. Like many post-80s generation, Kiefer belongs to the generation that grew up eating puffed food. Mommy's shrimp sticks and the best cheese sticks were once his childhood favorites. After Pleasure entered China, Kiefer turned to potato chips and realized that "a potato is as deep as the sea".

▲ Keefer who visits the supermarket potato chip shelf.

About seven or eight years ago, he became a bartender and had many opportunities to visit the imported supermarkets to inspect seasonings and syrups. Kiefer certainly didn't forget to visit the potato chip counter. According to him, he has eaten hundreds of kinds of potato chips, and it is his hobby to study what drinks potato chips are mixed with. His passion for potato chips is rare in the world. At the same time, he has great experience and deep research on various wines and drinks. Combining the two, Kiefer is a brand of Magic Capital.

\ Potato chips with coke/

Yes, the first spouse of potato chips must be coke! And it must be original Coca-Cola, zero calorie or something, take it easy ... In principle, it is not an exaggeration for Coca-Cola to match any kind of potato chips.

Kiefer's favorite cola chips are cheese-flavored or onion-flavored (…). For example, Tyrrells, a British specialty, has cheddar cheese and chive chips. Besides, coke is not the best choice. Kiefer thinks that the most suitable carbonated drink with potato chips is Dr. Pepper, a subsidiary of 7 Up Company.

\ Potato chips with beer/

Potato chips and beer have existed since ancient times. Is watching football, drinking beer and eating potato chips natural?

"Shanghai is the place where I grew up, with all my feelings ..." I believe many people still remember this commercial song of Libo Beer. Kiefer's potato chips and wine road began at the age of 16 and 7. Unfortunately, Libo beer has disappeared in the long river of history and only remains in memory.

Today, Kiefer's favorite potato chip beer is pale ale. Kiefer thinks that craft beer with high bitterness, such as IPA, is especially suitable for some "big taste" potato chips. For example, Mackies has a beer called whisky &; Haggis) tastes like durian (Haggis is a famous mutton dish in Scotland)-people who like to eat die, and those who don't like to eat avoid it-the bitter taste of hops can well balance the "bad smell" of this potato chip.

\? Potato chips with spirits? /

At first glance, liquor with potato chips seems to be a strange way to eat.

However, there are exceptions. Some potato chips with strong flavor are very suitable to go with scotch whisky with strong smoky flavor. For example, Kiefer's favorite kettle brand, jalapeno, is the most suitable potato chip for scotch whisky. The spicy taste of potato chips and the smoky smell of Sctoch are eaten together, which forms a collision and stimulation in taste and is very worth pondering.

\ Potato chips with cocktails/

Many Japanese cocktail bars often serve a dish of elegant "original potato chips" after sitting down. Kiefer said that the most suitable cocktail with potato chips is a refreshing "Xin Kou" cocktail, such as Gin&; Tonic) or dry martini, potato chips, domestic original potato chips are actually the best, but remember to buy bags.

Potato chips with wine (? )/

Wine with potato chips ... Let's just say, cut it. This kind of wine is still more suitable for matching candied apricots, raisins or cheese and meat platters. Actually, it's not a taste collision, just thinking about those greasy hands, and then grabbing a clean and transparent goblet, o la la ..........................................................................................................................................

So potato chips can't go with wine? Not exactly. Since you want to open the bag vigorously, I will open the bottle vigorously. Yes, champagne and sparkling wine (although opening a bottle is a bit barbaric, it is still a kind of self-satisfaction).

▲ "Seven-year itch" champagne with potato chips

In fact, this collocation is the standard collocation that Monroe demonstrated in the movie "The Seven-Year Itch". Even a generation of goddesses ate potato chips like this. Did you get it?

\ Potato chips with water/

In fact, the highest part is here.

Of course we're not talking about plain water.

Salted potato chips are well soaked in water, and the entrance of potato chips clicks. Pour a soda. Isn't this color, fragrance, taste and sound? The point is, while chewing tons of calories, enjoy the stimulation of soaking in water to kill your mouth. This is called indulgence.

And potato chips with heavy seasoning are tired of a glass of lemonade. Don't be too old-fashioned When you try to eat 60 different kinds of potato chips in 1 hour, you will know how valuable a slice of lemon is.

Finally, a preview:

Next week, we will release the latest results of potato chip blindness.

Please wait patiently!