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Pu'er Mojiang purple rice - "old varieties" to break out of the new market

In the summer, to Pu'er Mojiang Hani Autonomous County Lianzhu Township Keman village purple rice planting base, a month before the transplanted rice seedlings are all alive, is returning to the green tiller.

"The perennial flow of irrigation water in the mountains to ensure that the output of high-quality rice here for generations, we planted the old varieties handed down from generation to generation, and this year the guys planted more than 1,400 acres of the village's paddy fields more than a variety of purple rice." In order to grow purple rice, Keman village party secretary, village committee director Bai Lindong led the villagers to set up a cooperative, he said, in the past, every family in the village planted purple rice, used to make purple rice poop, purple rice intestines and other traditional snacks of the Hani people, the excellent varieties of purple rice and therefore inherited from one generation to the next.

Engaged in the planting of purple rice for most of his life, Bai Lindong believes that the reason why the Mojiang purple rice is loved by consumers is due to the planting model inherited for thousands of years. "Planted is the old varieties handed down from generation to generation, the field is a year-round blistering cold-water fields, rarely fertilizer and medicine, too fertile soil is not suitable for the growth of Mojiang purple rice. The planting cycle generally reaches more than 180 days, only one season a year, spring planting and fall harvest." Bai Lindong counts the farming mysteries of Mojiang purple rice.

In order to reduce the cost of planting, enhance the yield of the old varieties of purple rice and farmers planting enthusiasm, Mojiang County unified in the planting base to improve water irrigation, field production roads, pest control and other facilities, the introduction of supportive policies to cultivate leading enterprises, in accordance with the "government-guided, enterprise main body, farmers cooperation" mode to promote purple rice planting. The government has also introduced supportive policies to foster leading enterprises. In Keman, Qima two villages to establish a seed source purification and rehabilitation base of 500 acres, selecting good seeds, free of charge for farmers to provide purple rice seeds. Cultivate three leading enterprises to protect the price of 10 yuan per kilogram to buy purple grain, to ensure that farmers planting income. This year, the purple rice planting area in Mojiang County reached 25,000 mu.

In 2015, "Mojiang purple rice" won the national geographical indications protection product certification, Mojiang Hemei Agricultural Science and Technology Co., Ltd. is the first batch of enterprises authorized to use the "Mojiang purple rice" geographical indications protection of the product special sign. In Mojiang Hemei company production workshop, a modern hulling rice milling production line to enhance the standardization of purple grain processing level, according to customer demand to distinguish between brown rice, refined rice, and according to the color shades, grain size and other classification and packaging sales, enhance the added value of the product.

"The company plans to put on a new production line this year, purple rice dumpling product processing, extending the value chain of the purple rice industry." Mojiang Hemei company responsible person Li Guorong said, this year the company and Hunan Agricultural University, the establishment of expert workstation, will continue to increase product development efforts.

Mojiang County Agriculture, Rural Development and Science and Technology Bureau Deputy Director Liu Mengfei introduced, Mojiang County, in cooperation with scientific research institutions, has developed a purple rice ultra-micro-powdered rice paste, purple rice pigment, purple rice protein and starch products, brewed purple rice wine and other 8 deep processing products process technology routes, is actively attracting investment to extend the chain to make up the chain. Relying on Mojiang prefabricated vegetable industry innovation research center, the development of purple rice, purple rice, purple rice chicken, purple rice line, purple rice intestines and other 56 purple rice series of prefabricated vegetable products. At the same time, relying on the traditional brewing techniques of purple rice, the launch of purple rice sealing jar, purple rice flower carving, purple rice flower brewing, purple grain wine and other alcoholic beverages and condiments purple rice vinegar, purple rice dew drinks and other deep-processed products. 2022, Mojiang purple rice series of industrial output value of more than 40 million yuan.?