Sculpture by Dr. pemberton 1885
A dark syrup called pemberton French wine Coca was invented.
In the same year, the government issued a prohibition order, so pemberton invented pemberton's French non-alcoholic wine Coca.
1On May 8th, 886, he wanted to invent a drink, which many people who need nutritional supplements like to drink.
That day, he was stirring the prepared drink and found that it had the functions of refreshing, calming and relieving headaches.
He added syrup and water to the liquid, and then added ice cubes. He tasted it and it was delicious.
However, when pouring the second cup, the assistant accidentally added carbonated water (carbon dioxide+water), which tasted better this time.
The name of the partner Frank M.Robinson was inspired by two ingredients of syrup.
These two ingredients are coca leaves and cola nuts. Robinson changed Kola's K to C in order to draw a neat one.
Then draw a horizontal line between the two words, and Coca-Cola was born. The first cup of Coca-Cola costs 5 cents.
Coca-Cola was originally sold as a medicine (at that time, many Americans thought carbonated drinks were good for health). At that time, customers were full of praise and tried to get this "new formula" of Coca-Cola.
Since then, Coca-Cola is a beverage mixed with Coca-Cola syrup and carbonated water, which has been popular all over the world since 1894 and sold in bottles.
1903, because the government banned the use of cocaine as a beverage additive, there was no cocaine in Coca-Cola.
No one knows the formula of Coca-Cola except the owner's family. The Coca-Cola Company will strictly prevent employees from stealing the formula.
Today, although Coca-Cola has many competitors (such as Pepsi), it is still the best-selling carbonated beverage in the world.
But it is two American lawyers who can really make Coca-Cola show its strength. They noticed that ace, the boss of coca-cola company at that time? Jane Dowling's office
Put forward an innovative way of business cooperation, that is, Coca-Cola Company sells them syrup, the companies and sales points they invest in production,
Mix syrup with water and bottle it for sale. Production and quality assurance according to the requirements of Coca-Cola Company.
The Coca-Cola Company allows them to use Coca-Cola's trademark for advertising. This special bottling system has blossomed everywhere since then.
1888 Asa Griggs Candler saw the delicious market prospect, bought its shares and mastered all its production and sales rights.
Candler began to sell the stock solution for making drinks to other pharmacies, and also began to advertise on billboards in railway stations and town squares.
190 1 year, and the advertising budget has reached 100000 USD. Candler sold this beverage at the price of 1 USD in 1899, and assembled the franchise for the first time.
Because he believes that this kind of beverage will be mainly sold in beverage machines in the future. Coca-Cola Company was founded in 1892, and Candler is called "the father of Coca-Cola".
19 19, Ernst & Young woodruff bought the Coca-Cola Company from Asa Candler's successor for $2.5 million. By 1923, his son Robert W.Woodruff, one of the most important figures in the history of Coca-Cola, became the CEO of Coca-Cola. Woodruff began to cooperate with the company's bottling franchisees to satisfy Coca-Cola whenever consumers want it. He urged bottlers to make drinks "available when needed" and stressed that if consumers can't buy coke immediately when they are thirsty, the market will be lost forever.
1929, Coca-Cola and its bottlers sold bottled Coca-Cola to shops and gas stations at extremely low prices. 1937, the company launched the first coin-operated vending machine, and woodruff launched a lifestyle-themed advertisement for Coca-Cola. Advertising emphasizes the importance of products in consumers' lives, not the attributes of products themselves. The most famous advertising slogan of this product in the 1920s and 1930s was "refreshing pause". The company continued to own the original bottling production line near Atlanta and began to buy back some poorly managed bottling franchises.
Woodruff also began to develop Coca-Cola's international business, mainly through export. Perhaps his most famous move was to respond to General Eisenhower's call at the beginning of World War II to ensure that every soldier could get a bottle of Coca-Cola at a price of 5 cents anywhere, regardless of the cost. Coca-Cola's bottling plant, with the American army pushing to the world, has gained an absolute dominant market share in European and Asian countries, and this dominant position has been maintained until 199 1 year.
In the years after World War II, Coca-Cola left its nearest competitor Pepsi far behind, occupying nearly 70% of the coke market, and hundreds of small regional soft drink companies continued to produce various flavoring agents to carve up the remaining 30% of the market.
1954, Coca-Cola's sales and profits declined for the first time since World War II. 1955, the company changed the bottle used from 19 16, and the capacity was expanded to 12 ounces. In the late 1950s, Coca-Cola introduced a larger coke bottle, which can be sold in food stores. 196 1 year, Coca-Cola began to sell canned drinks like bottled cola.
1976 Paul Austin, CEO of Coca-Cola, pointed out in an article that the consumption of soft drinks in the United States has matured (saturated), and the biggest sales growth of Coca-Cola will come from the international market. By 1982, sales in the international market accounted for 62% of all soft drinks produced by Coca-Cola.
198 1 year, when Robert Goizueta, a chemical engineer from Cuba, was elected CEO of Coca-Cola Company, industry observers were surprised. Goizueta's first action after taking office was to issue a strategic statement of 1200 words, proposing that Coca-Cola Company should make major changes and focus on the growth of American soft drink market.
Goizueta stated that the company will regard the brand name of Coca-Cola as a competitive asset and will no longer regard it as sacred and inviolable; The price discount strategy will only be used when it is necessary to maintain Coca-Cola's dominant position. 198 1, the industry price discount has reached a new level. At the end of the year, nearly 50% of Coca-Cola and Pepsi were sold at a discount in food stores. Nielsen's audit showed that the cost of Coca-Cola at 192 ounces was slightly lower than that of Pepsi.
Goizueta also announced that it would raise the price of Coca-Cola syrup juice to finance the increasing advertising and promotion expenses. In order to cancel the fixed price of syrup, Coca-Cola Company revised the franchise agreement that had existed for 60 years, and agreed to sell concentrated products (without saccharin) to some of its largest bottling plants in exchange for the revised agreement.
From 65438 to 0982, Coca-Cola changed the advertising theme. Goizueta said: "With our new slogan' Coke', we proudly show that we are the first; Our previous slogan "Have a coke and smile" is very good, but we are in fierce competition. This slogan is like a folk song. The momentum of competition has shifted from new york's procurement (the headquarters of Pepsi) to Atlanta. "
Goizueta strategic plan also expands Coca-Cola's corporate strategy. The company's private coffee and tea industries were sold, as were plastic manufacturing companies and liquor companies. 1982, aware of the growth potential of the film and television industry and its synergistic effect with marketing, Coca-Cola acquired Columbia Film Company on 1982. Goizueta said that Coca-Cola will become "a powerful enterprise in the beverage industry and entertainment industry".
Coca-Cola also changed the bottle net. The company encourages poor bottlers to sell their franchise rights and sell most of their bottling points through leveraged merger. From 1980 to 1984, the ownership of coca-cola changed by 50%. Coca-Cola executives pointed out that the company played a certain role in the purchase, and in many cases, provided funds for potential buyers. The company sometimes holds shares in newly licensed bottling plants, but remember to maintain an independent bottling network. By 1985, Coca-Cola's bottling plant only produced 1 1% of Coca-Cola's output.
For Coca-Cola's bottling network, this change has been going on since Robert Goizueta in the early 1980s. In the mid-1980s, among the 350 franchisees of Coca-Cola, 150_200 offered to transfer the franchise. 1986, Coca-Cola Company repurchased its two largest franchises, which were owned by Beatrice and J.T.Lupton, a private bottler of Coca-Cola, respectively, accounting for 15% and Dr.Pepper's output in the United States. The acquisition of these two companies made Coca-Cola's own bottling output from1/.
These mergers eventually led to the establishment of Coca-Cola Enterprise Group (CCE), which sold 5 1% shares to the public in June. After CCE was established, it renegotiated with suppliers and sales channels, consolidated major markets, cut 20% of the workforce, and reduced costs through unified distribution and raw material procurement. At 1986 and 1987, the net selling price of coke per case of CCE decreased by 2.5%. 1989, CCE bought 20% more Suto than 1986, and CCE's profit was unstable throughout the late 1980s.
At the end of 1980s, Coca-Cola Company suggested that its franchise agreement be changed to "master bottle contract" to reduce the fixed syrup price and Coca-Cola trademark use fee. By the end of 1989, the new contract covered about 70% of Coca-Cola's production in the United States. From 1978 to 1989, the bottling plant under the new contract experienced an increase of about 60% in the price of Coca-Cola syrup.
[Edit this paragraph] Coke related
Around the world, about 10450 people are enjoying the drinks produced by Coca-Cola Company every second.
In Brazil, the bottling plant of Sims Group needs to sail along the Amazon River basin for 30 days by boat to transport Coca-Cola to sales points in remote areas.
Japan has the largest number of automatic soft drink vending machines, and China has 2 million, more than one third of which bear the Coca-Cola trademark. Georgia coffee is the best-selling non-carbonated beverage in Japan, which is a product of Coca-Cola Company.
In Ami, Costa Rica, a big market and a bus stop are named after Coca-Cola, where the original Coca-Cola bottling plant was located. If you take a taxi and tell the driver that you are going to Coca-Cola, then the driver is likely to take you to the market, not the real Coca-Cola bottling plant.
Coca-Cola Bay is in Puerto Cortes, Honduras. This beach was named after Coca-Cola more than forty years ago, because it is located in front of the Coca-Cola bottling plant. That Coca-Cola bottling factory no longer exists, but its name is left to the beach.
The Macapa bottling plant in Brazil is located at the equator. We can buy a bottle of Coca-Cola on one side of the street, that is, in the southern hemisphere, and then go to the other side of the street, that is, in the northern hemisphere, and buy another bottle of Coca-Cola immediately.
If all the Coca-Cola products manufactured at present are arranged in an 8-ounce Coca-Cola curve bottle, head to tail, and make a circle around the earth around the satellite orbit, it will take a satellite 1 1 year, 10 month and 14 days to make a circle for 4334 times.
If a super-large bottle big enough to hold all Coca-Cola can be made, it will be 3.2 kilometers high and 2.4 kilometers wide. If there is a person with the same proportion as this bottle, this person will be a giant with a height of more than 27.2 kilometers and a weight of 320 million metric tons.
If all the Coca-Cola that once left the factory were distributed to all people in the world in 8-ounce arc bottles, each person would get 678 bottles (or more than 42 gallons). If all the Coca-Cola products that have been produced are arranged end to end in an 8-ounce arc bottle, you can return to the moon 1057 times. If it is calculated by going back and forth once a day, it will take 2 years 10 months and 23 days.
If all the Coca-Cola products that have been produced are arranged end to end in an 8-ounce curved bottle, they will be able to travel from Mercury through Venus, Earth and Mars to Jupiter.
If all the Coca-Cola ever produced is poured into a swimming pool with an average depth of 1.8m, then this super-large swimming pool will be 35.2km long and 12.8km wide. This swimming pool will accommodate 548 million people at the same time.
One of the largest murals in the world is a Coca-Cola can with an area of 200 feet by 180 feet. This hand-painted mural is set in Taikoo Coca-Cola bottling plant in Hong Kong, and it took the painter three and a half months to create it carefully. This 18-story building is also the tallest Coca-Cola bottling plant in the world.
The biggest advertisement on the exterior wall of China is the Coca-Cola curved bottle, which was produced by Coca-Cola Company1February, 1999. This huge advertisement, which covers an area of over 87,892 square meters and weighs 2,900 kilograms, is located near Shanghai People's Square and consists of four pictures. This advertisement is applying to be the largest exterior wall advertisement in Guinness World.
The world's largest spherical Coca-Cola advertisement is located at the top of Nagoya Station in Japan. It consists of more than 46 tons of steel, 940 meters long neon tubes and 1870 light bulbs.
The world's largest Coca-Cola billboard is located on Mount El Hache in Chile. It is 1, 3 1 ft high and 400 ft wide. It consists of 70,000 26-ounce coke cans.
The world's largest Coca-Cola bottle is in Times Square, new york. This 20-meter-high, 13.7-meter-wide fiber glass bottle was placed in the neon advertisement between the two buildings. Under the control of the computer and the drive of the motor, the bottle cap will pop open and a thick straw will protrude from the bottle. Then the Coca-Cola in the bottle mysteriously disappeared.
The world's largest Coca-Cola truck is in Sweden. It is 79 feet long and has four barrels. The world's largest spherical Coca-Cola billboard is located at the top of Nagoya Station in Japan. It consists of more than 46 tons of steel, 940 meters long neon tube and 65,438+0,870 light bulbs.
Macau is the only place in the world with a series of coca-cola bottle made of concrete about the size of a person. These bottles were built in 1940 to resist typhoons that often blow down Coca-Cola signs.
Coca-Cola's four Chinese characters mean "delicious" and "happy", which is similar to the English pronunciation of "Coca-Cola" in Mandarin.
Although consumers all over the world like to drink frozen Coca-Cola, in Hong Kong, hot Coca-Cola is often regarded as a good medicine for treating colds.
Australia has the longest Coca-Cola distribution route. Starting from Perth, Western Australia, it takes 1093 miles to reach two remote distribution points, Carata and Bodeland.
The Nurburgring circuit in Germany is famous for its Coca-Cola curve, where cars will suffer from understeer and drivers will enjoy driving at their best.
In the 1920s, a foreign brand of beverage was introduced to Shanghai for production, which was translated as "biting wax" in Chinese. The sales of this drink are very poor. So the brand's export company, which specializes in overseas business, publicly offered a reward of 350 pounds for translation. Jiang Yong, a professor in Shanghai, England at that time, beat all his opponents with the word "Coca Cola" and won the prize. Now it seems that this translation is a classic. Coca-Cola has always been regarded as the best translated brand name in advertisements. Not only the transliteration of English is preserved, but also it is more meaningful than English. More importantly, it is easy to tell whether it is written or spoken.
[Edit this paragraph] Coke influence
According to the data in the food composition table, ordinary cola contains about 89% water, 1 1% sugar, 1 1 mg phosphorus, 10 mg caffeine per10 g, and few other ingredients.
Speaking of the ingredients of Coca-Cola, I'm afraid people's first reaction is two words: mystery. Since the birth of Coca-Cola, there have been various speculations about its formula. Our special correspondent in the United States learned from the Coca-Cola headquarters that the birth of Coca-Cola has gone through three historical periods: the period of alcoholic drinks containing cocaine, the period of syrup and the period of carbonated drinks containing caffeine.
Cocaine is a substance extracted from coca leaves, which is a shrub growing in South America. /kloc-In the middle of the 0/9th century, French pharmacists added coca extract to wine to make a drink called Mario wine, which soon became very popular. This can be used as the first stage of Coca-Cola.
1886, American pharmacist John? Stacy? Based on Mario's wine, pemberton made syrup for relieving cough and pain by removing alcohol. pemberton put the syrup in a jar and took it to a nearby drugstore for sale. This is the second stage.
That summer, a headache patient went to the drugstore to buy some potions and asked for some tap water to put in the potions. At that time, the clerk was lazy and didn't want to tap water, so he added the soda water next to him. Unexpectedly, patients cheered repeatedly after drinking, and this adventure created today's carbonated drink "Coca Cola".
At that time, the most important ingredient of Coca-Cola was cocaine. Later, because cocaine became a banned product, I had to quit Coca-Cola. The name Coca-Cola means that besides Coca-Cola, this drink should also contain another important ingredient, cola nut, which contains caffeine. "Caffeine is addictive, which is one of the reasons why people have loved Coca-Cola for more than 100 years."
198 1 When Coca-Cola returned to the China market, a report from the Sugar and Liquor Department of China Grain and Oil Import and Export Corporation pointed out that the formula of Coca-Cola used Chinese herbal medicines such as cinnamon oil, licorice and cinnamon from China. In 2000, the European Institute of Food Science revealed that the "mysterious substances" in Coca-Cola included the extracts of wild peas, ginger, mimosa, orange leaves and coca leaves.
Coca-Cola contains phosphoric acid, caffeine and refined sugar, all of which can increase calcium loss. It has been confirmed by human studies that the fracture rate of girls has a strong correlation with the amount of cola they drink, and the fracture risk of heavy drinkers is five times higher than that of non-drinkers. There is also sufficient research evidence on the relationship between cola and tooth injury.
Coca-Cola is obviously not a nutritious and healthy drink. Children, the elderly and middle-aged women need special reminders, because children are more likely to be addicted to caffeine and have malnutrition problems. Middle-aged women should pay more attention to obesity and calcium loss, while the nutritional absorption capacity of the elderly is declining, and cola drinks with low nutritional density should also be controlled. In addition, cola contains caffeine, and people who drink it often suddenly stop drinking, which may cause headaches, irritability, stomach discomfort and other symptoms. It is advisable to reduce the amount of drinking slowly, thus reducing the possible health risks.
[Edit this paragraph] Coke history
1885 "Dr.JohnS.Pemberton" A doctor in Georgia, USA, mixed carbonated water and soda water in the cellar to form a dark syrup. His partner, Frankm Robinson, got the inspiration of naming from two ingredients of syrup, and the most successful soft drink in history, Coca-Cola, was born.
Coca-Cola was first sold in pharmacies in Atlanta. In the first year of opening, Coca-Cola Company only sold 400 bottles of Coca-Cola.
1888 \\" 4. 14 \\ "pemberton quietly sold one third of the shares to \\" AsaCandler\\".
1888 < 8. 16 > pemberton passed away.
1888 < 8.30 > the equity of coca-cola was transferred to AsaCandler, the richest man. The reason is that one day he had another headache, and the servant brought him a hot coke, but after drinking it, he was fine. From then on, he began to invest heavily in Coca-Cola.
1892 < 1.29 > Coca-Cola Co., Ltd. was established. Coca-Cola Company
1892 coca-cola's first recorded advertising budget < 1 140 1 >
1893 coca-cola's first production place outside Atlanta----------.
1899 isakadler sold the bottling right, and kept the ownership of the mysterious formula and the name of Coca-Cola.
1900JosephWhitehead obtained the license to set up a bottle cap factory in Atlanta.
1909 American advertising association knows heroes and chooses coca-cola as the best advertising product.
19 15 The Coca-Cola curve bottle you see now was invented by AlexanderSamuelson, and it is called Hobbleskirt.
192 1 HarrisonJone, vice president of coca-cola, invented putting six cans of coke bottles in a box.
1923 < 4.28 > influenced the appointment of RobertWoodruff, the most important leader of Coca-Cola.
1926 Coca-Cola Company adopted radio advertisements for the first time.
1928 Coca-Cola started bottling production in China, Tianjin and Shanghai.
1928 Coca-Cola began to cooperate with the Olympic Games.
193 1 stands for Coca-Cola's first Santa Claus, designed by illustrator HaddonSundblom.
1934 Coca-Cola vending machines appeared in Chicago.
1934 Coca-Cola's factory was born in Britain.
194 1 Coca-Cola used "Coke" in advertisements for the first time.
1942 Coca-Cola has its first paper cup.
1949 the first batch of coca-cola clothes and radios came out.
1955 Robert. Woodroffe, the most important president of Coca-Cola, has retired.
1955 Coca-Cola introduced new specifications, a box of eight bottles.
1960÷4.2 1÷ patented Coca-Cola intoxicating curve bottle.
1967 < 8.7 > Coca-Cola establishes food company.
1968 Coca-Cola's new product "FrozenCoca-Cola" came out.
197 1 Coca-Cola has become the largest and widest beverage trademark in the world.
1982 < 2.4 > The Diet Zhang Xiaonan Coke that you and I are familiar with has come out.
1983 decaffeinated coca-cola and decaffeinated diet coca-cola in the world.
1985 < 4.23 > Coca-Cola introduced the so-called new formula "newformulacoka", but it was quite unpopular, and its share price fell and its sales volume declined.
1985 < 7. 10 > Coca-Cola quickly made up for it, and "Classic Cola" returned to the market again.
1985 < 10 > The plastic bottle Coca-Cola came out.
1985 The American space shuttle Challenger took Coca-Cola into space, becoming the first carbonated beverage for human beings to drink in space.
1986 CherryCoke, a little girl's favorite drink, came out.
This enterprise ranked 285th among Fortune Global 500 enterprises in 2007, and 40th among the global 100 respected large companies published by Barron's Weekly in 2006.
Coca-Cola/Coke
[Edit this paragraph] Mysterious formula
"Mysterious 7X merchandise"
The formula of Coca-Cola has been kept secret since it was born in Atlanta, USA 1886.
A French newspaper once joked that there are three secrets in the world that are not known to the world.
That is the wealth of the Queen of England, the weight of Brazilian star Ronaldo, and the secret recipe of Coca-Cola.
In order to keep this secret, when robert wood Rafe, a prestigious veteran of Coca-Cola Company, became the company leader on 1923,
Take the protection of secret recipe as the top priority. At that time, the Coca-Cola Company showed the public the process of hiding the handwriting of john pemberton, the inventor of this beverage, in the bank vault.
It also shows that if someone wants to inquire about this secret recipe, they must apply first and get the approval of the board of directors of the trust company before they can open it in front of officials within the specified time.
By 2000, less than 10 people knew this secret recipe. In the trade with partners,
Coca-Cola Company only provides semi-finished products to its partners, and the manufacturers who have obtained their production licenses can only get the technology and method of blending concentrated raw pulp into finished Coca-Cola products.
But we can't get the formula and technology of the original pulp.
"7X commodity" becomes an absolute secret.
In fact, the main ingredients of Coca-Cola are public, including sugar, carbonated water, caramel, phosphoric acid, caffeine and "expired" coca leaves.
Its core technology is the mysterious ingredient "7x commodity", which accounts for less than 1% in Coca-Cola.
The information of "7X" is kept in the vault of a bank in Atlanta. It consists of three key parts, which are mastered by three senior staff of the company. Their identities are absolutely confidential.
At the same time, they signed a "never tell a secret" agreement, even they don't know what the other two ingredients are.
Three people are not allowed to go out by the same means of transportation in case the secret recipe is lost due to accidents such as plane crash.
Many competitors of Coca-Cola once hired senior chemists with high salaries to decipher its public formula "7X 100".
But it never worked. Researchers know through laboratory tests that the most basic ingredient of Coca-Cola is water, plus a small amount of sucrose and carbon dioxide.
Some companies have done the same thing, but the taste of the prepared drinks is quite different.
Only then did people realize that there were "mysterious substances" in Coca-Cola, accounting for less than 65,438+0% of the total, which kept Coca-Cola brilliant for more than a century.
A few days ago, Bohr Mo, president of the European Institute of Food Science and an expert in food chemistry, and his partner, biologist Warmuth, said in a book called Dictionary of Popular Diet Misunderstandings.
After long-term research, they solved the secret of Coca-Cola formula.
They revealed that 99.5% of the ingredients in Coca-Cola are sugar water containing carbon dioxide.
A small part of the substance is a perfume mixture,
It is it that lays the unique taste of Coca-Cola.
This spice mixture includes extracts of wild peas, ginger, mimosa, orange leaves, coca leaves, cinnamon and vanilla peel, filters and dyes.
However, they pointed out that the formula of Coca-Cola produced in different countries and regions is not exactly the same to suit the tastes of customers everywhere.
Perhaps for the sake of trade secrets, Bormo and Warmuth did not disclose how these ingredients were produced and how they were made into Coca-Cola.
But the Coca-Cola Company denied that the formula was decrypted. Let's put aside the question of whether the formula has been decrypted. Predictably,
Once the formula of Coca-Cola is revealed (this is only a hypothesis), Coca-Cola Company will face a dilemma: whether to create a new formula or maintain the traditional formula?
Can forever formula maintain forever Coca-Cola? Coca-Cola Company has learned the lesson of formula innovation.
In the mid-1980s, Coca-Cola Company decided to conduct a taste test. The results show that most people like the sweeter taste, which is close to the beverage produced by Pepsi.
1985, coca-cola company abolished the old formula, introduced a new formula, and publicized it. But Coca-Cola's most loyal customers don't agree with this.
Only three months later, the Coca-Cola Company succumbed to the angry reaction of consumers, reused the old formula, and the new formula was abandoned.
The New York Times once said that the formula modification of Coca-Cola was one of the most important mistakes made by American business circles in the past century.
For the Coca-Cola Company, the incident of modifying the formula should be fresh in its memory.
But innovation is always the driving force of a company's development. If the traditional formula is not innovative all the time, once the formula is decrypted,
It may be followed by a multi-directional shock wave to the company's dominance in the beverage industry.
[Edit this paragraph] Coke promotion
slogan
1925 real charm
1925 6 million a day (person-times)
1926 The nearest distance between thirst and coolness-Coca Cola
1927 in any corner
1928 coca-cola-natural charm, pure drink
The best drink in the world
1932 cold in the sun
1933 Sweep away fatigue and thirst.
1935 coca-cola-a time for friends to get together
Happy time in America.
1938 thirst doesn't need anything else
1939 Coca-Cola only
1940 is the simplest way to quench thirst.
194 1 vitality of work Coca-Cola belongs to-
1942 Buy only Coca-Cola, and Coca-Cola always buys only the best.
1943 coca-cola, the world symbol of American lifestyle.
1945 A life full of friendship is a symbol of happiness.
1946 World Friendship Club-only 5 cents.
1946 Yes
1947 The quality of Coca-Cola is your forever trusted friend.
1948 Where there is hospitality, there is coke.
1949 Coca-Cola-Go along the highway.
1950 thirsty, the same pursuit of quality
195 1 hotel and home selection
What you want is coke.
1953 full of energy-a midsummer dream of safe driving
1955 brings sunshine-like stimulation.
1956 coca-cola-make the beautiful things better, and bring the light in one go.
1957 symbol of good taste
1958 cool, relaxed and coke
1959 coca-cola's happiness, real vitality.
196 1 Coca-Cola brings you the best state.
1963 with coke, you will get what you want.
1964 Coca-Cola gives you vitality.
1965 fully enjoy Coca-Cola
1966 after drinking coca-cola, you will never feel tired again.
1968 wave after wave, cup after cup.
1970 this is the real thing, and this is the authentic coca-cola that really makes you relaxed and happy.
197 1 I used to own the world of coke.
1972 Coca-Cola-Good Times
1975 overlook the United States and see what we have got.
1976 cola family life
A coke and a smile.
This is Coca Cola.
1985 a kick; A blow; Coca-Cola/Coke
1989 unstoppable feeling
1993 will always be Coca-Cola.
1994 will always be Coca-Cola.
This is Coca-Cola.
This is Coca-Cola.
2000 Coca Cola. enjoy
200 1 Good taste in life