It's not just birthday cakes, but desserts as well, and by far the best and most expensive is Black Swan! One of the most expensive cakes under this brand sells for up to about 2 million dollars.
1, brand introduction:
Black Swan Cake, the domestic famous bakery enterprise Holliday Group launched the top cake brand, but also Holliday Group efforts to build China's top cake. 2010 November 1, China's first black swan store in Changchun, Wanda Plaza, Hongqi Street opened. . Since then, stores have been opened in Tianjin, Shenyang, Beijing and other cities.
2. Brand Creation
From France, Gerald Maridet and eight Holliday Gold Medal Cake Artists have launched the "Black Swan Prestige and Beauty" cake series: choosing the world's top raw materials, using the most pure technology, the European cake's gorgeous connotation and the Asian cake's dynamic and perfect blend of tastes, in order to pull the Black Swan to a new height. With the perfect blend of European cake and Asian cake, it opens the curtain of the second revolution of Chinese cake - the revival of noble taste and artistic temperament!
3. Brand Story
On November 1, 2009, the first heavy snowfall of late autumn and early winter fell in Beijing. The goose feather snow streaked across the late fall sky, turning the wood-leafed golden earth snowy white. While people were immersed in the poetry of this unexpected arrival, photographer Mr. Luo Hong shot a group of black swans in the snow.
The swan is not only the most beautiful spirit of nature, but also unites the most beautiful sentiments and feelings of human beings. The mysterious, noble and elegant posture of the black swan on the white and flawless snow is especially admirable for the perfection of life and grateful for the gift of creation.
The beauty of the black swan y touched Mr. Luo Hong and inspired his creativity: nature has given us beauty, why can't we use it to convey emotions and make life more beautiful? Can a cake be as beautiful as a swan?
A high-end cake brand was born: Black Swan!
4. Founder's Profile
Mr. Luo Hong is the founder of China's famous bakery chain brand Holliday and China's top-ranking cake brand "Black Swan", an internationally renowned nature photographer and environmental activist. Mr. Luo Hong is the first Chinese entrepreneur to set up a personal environmental fund at the United Nations. In 2009, Mr. Luo was awarded the title of "Climate Hero" by the United Nations, and in 2011, he was awarded the "Order of the Warrior" by the President of Kenya.
Mr. Luo Hong has traveled all over the world to photograph nature and wildlife. Mr. Luo has traveled to Africa 37 times to photograph wildlife, and has traveled to Antarctica and the North Pole to photograph emperor penguins and polar bears. Mr. Luo is also the first Chinese photographer to hold a solo exhibition at the United Nations Headquarters in New York.
Baking is an industry with a very low threshold and products that can be easily copied. But Black Swan's products, positioning, price will push itself to China's highest-end cake leader, imagine who dares to copy this model, if there is no Holliday Enterprise's strong resources to back up, who dares to sell the cake to this high price.