2021 Catering Christmas Event Promotion Program (General 6)
In order to ensure that the activities can be carried out without error, often need to be carried out in advance of the meticulous preparation of the event program, the event program can be a clear a rough direction for an event. How should we formulate the activity program? The following is my compilation of 2021 catering Christmas activities to promote the program (general 6), only for reference, let's take a look at it.
Catering Christmas activities to promote the program 1
First, time
December 24 evening
Second, the target group
about 100 people, the relationship between the unit, the agreement unit executives and related personnel, the permanent residents.
Third, the holiday decoration
1, the South Building, China Hall, the corridor hanging Christmas decorations with a festive atmosphere, China Hall decorated with Christmas grass at the entrance to the ballroom for Christmas decorations.
2, the mansion lobby put 4 meters of Christmas trees and Christmas ornaments gifts, colored lights.
3, the evening of the 24th, China Hall decorated with Christmas cold dinner reception, decorated with large carvings and carvings in kind, and by an employee wearing Christmas clothes to issue Christmas gifts.
4, it is recommended to hold a raffle and cultural performances in the course of the cocktail party, you can also hold a wine tasting contest to increase the fun of the cocktail party. (Prizes determined by the hotel)
5, the lobby of the mansion on the evening of the 24th Christmas tree hanging part of the riddles, the evening in the mansion dining guests to participate in the riddle activities, guessing the prizes.
6, it is recommended that the hotel contact the Social Welfare Institute or school for the blind in the evening of the 24th and December 31st in the name of the hotel to hold a small charity cocktail party, and reported in the local newspaper.
7, the development of the "Christmas package" for publicity. Increase the attendance rate of casual customers, and also participate in the Christmas raffle, the two restaurants to develop a number of "Christmas package" menu. Consumption of food over 1,000 yuan per table to send an additional bottle of wine, and ceremonial staff to present.
8, it is recommended to carry out a social welfare activities, such as the 24th night customer consumption amount of % as a public welfare donated to the orphanage, and collect 10 public welfare enthusiasts to visit children in the orphanage, send gifts, school supplies, daily necessities.
9, invited the relevant media to report on the activities, this public service activities to help us improve the visibility of the museum, to guide the public to care for and love the disadvantaged groups of society, to promote the public welfare love, help to improve our reputation.
Four, the activities of the schedule
1, December 1-5 to develop a specific layout of the program.
2, December 1-8 contact media to develop publicity plans.
3, December 5-15 halls and attractions decorated, arranged.
4, December 5-15 approved cultural programs.
5, December 15 - 20 to determine the activities with drinks, menu.
6, December 23 to do the work of the event to determine the person in charge of each link.
7, the above activities of the catering department will be in accordance with the overall plan of the hotel, the specific organization and implementation.
Catering Christmas activities to promote the program 2
First, the theme of the event:
The love song of winter life, our company to transmit the Christmas blessings
Second, the sub-theme:
Let's spread the Christmas bells in all directions, but also let's put the friendship and praise sprinkled to the Let us spread the sound of Christmas bells in all directions.
Third, the purpose of the activity:
1, to strengthen the company's chain store sales, increase revenue;
2, to strengthen the visibility of the enterprise, enhance the chain store brand;
3, to celebrate the Christmas Day
Fourth, the significance of the activities:
Christmas Day is the time to celebrate the Christmas season.
Christmas essential programs, there are family-style, friend-style, lover-style a variety of PARTY. a kind of friendship, affection, love party good time. Wearing Christmas hats, singing Christmas songs, talking about everyone's Christmas wishes. As a grand festival, it is inevitable to have a Christmas dinner, which is mainly western food in China. During the Christmas campaign publicity, the company can publicize the corporate culture, enhance the brand of each chain store, strengthen corporate awareness, so that more consumers know my company, recognize my company, like my company.
Fifth, the content of the activities:
Christmas activities in the chain stores, placing the Christmas tree, displaying the chain store logo in a conspicuous position, decorating the Christmas tree, the gift will be placed in the tree in each location. Christmas hats are given to every customer who enters the store, Christmas meals and special offers are introduced, and employees of each chain store are dressed in Christmas costumes.
Six, the activities of the layout and decoration:
1, the layout of the main attractions, the entrance to the hall, to the Christmas tree.
2, glass
3, the second floor stairway (to the store LOGO-based Santa Claus as a supplement)
4, the hall's lighting layout, to have a festive atmosphere (you can hang some of the stars shaped string lights)
VII, the activities of the atmosphere of the layout:
1, to the various business districts to send the Christmas lady's Clothing by Miss Christmas for the guest service.
2. Arrange two Christmas angels to welcome guests.
3. Arrange for Santa Claus to give gifts to every child who comes to dine.
4, before the 20th to do a good job of decoration and all the preparations.
VIII, the form of activities:
1, each gift is labeled with a number, the customer in the meal, by the waiter to let the customer draw the number, draw which one to send which.
2, come in to eat customers are sent Christmas hats, the best labeled with the company logo (can cooperate with other businesses).
3, the production of leaflets, in the Christmas promotional activities within the paper can be cut, can be quite consumer coupons.
4, by the kitchen to launch the Christmas special menu, which can be divided into: Christmas dinner, couples set, children's set, family set, etc., the production of relevant posters and flyers to publicize.
5, Christmas booking.
6, all staff of the chain must be dressed in red Christmas clothes, to strengthen the festive atmosphere.
7, in the restaurant to do a simple layout, to strengthen the restaurant's joyful, lively and active atmosphere, it is important to let the customer have a sense of the festival.
8, the restaurants play Christmas carols. p> Third, the activities of the description:
December 25 each year, is the Westerners to commemorate the birth of Jesus, known as Christmas, is the western countries in the year's largest festival, and can be compared with the New Year, similar to our country over the Spring Festival.
Four, the purpose of the activity:
Through the Christmas, New Year's Day `planning activities, expanding the hotel's popularity, strengthen the emotional ties with business customers, to guide the residents of the surrounding areas of the food and beverage consumption, so as to achieve a certain economic and social benefits.
V. Field layout:
A. Doorway: a waiter dressed as Santa Claus standing at the door to welcome guests, the welcome language must be 'merry Christmas! The first thing you need to do is to give a piece of fruit candy to your guests.
B. Lobby: the center of the Christmas tree, Christmas tree to be large, to be coordinated with the lobby space, the tree must have flashing lights to attract the attention of guests to display a variety of Christmas gifts (empty boxes with gift bags can be packaged), placed in a row under the Christmas tree, with a variety of lights, decorations, etc., coupled with the posters, music, etc. to render the Christmas atmosphere, will be turned into a Christmas party hotel paradise.
C. Glass doors and windows: affixed with Christmas paintings such as: snow, Santa Claus, etc. (boutique wholesale markets have ready-made for sale)
D. waiters and cashiers all wear a small red Christmas hat, set off the festive atmosphere, stimulate customer spending. Restaurant: waiters wearing Christmas red hats, to each table guests first on a plate of chic Christmas snacks, snacks are mainly cakes, cookies, but also can be usually very popular hotel specialties, surrounded by a variety of sweets.
Six activities:
Catering Department:
1, during the event, the launch of the Christmas package (the standard set by the catering department)
2, Christmas special package: book in advance, a gift of Christmas.
3, during the event, each table can enjoy a special dish
4, during the event, each table is presented with an exquisite specialty snacks.
Rooms:
1, during the activity of the 6th floor, 7th floor business standard room special price of 100 yuan / room.
2, guests are staying in the value of 58 yuan worth of vouchers. (Vouchers are only limited to discounts on the basis of the price of casual guests, the lowest room price guaranteed at 100 yuan)
3, guests can use the hotel swimming pool free of charge, check out the day you can enjoy check out to 14:00.
4, guests staying in the suite, to enjoy the treatment of VIP, the room with the chairman of the welcome, and a free gift of fruit, mineral water, two bottles.
Villa area:
1, every day to launch a set of special price 300 yuan villa.
2, stay in the villa are complimentary fruit.
2, check-in guests, you can use the hotel swimming pool free of charge, check-out day can enjoy check-out to 14:00.
Swimming Pool:
1, during the event for: 30 times the card to give 5 adult swimmers 15 times the card to give 2 adult swimmers
2, it is recommended that in the off-season can be printed on the experience of the coupon of 5 yuan (made of business cards stamped on the steel seal limited to the date of the customer) Only pay 5 yuan cost fee) group sent to customers invited to experience!
Seven, internal publicity:
(1) by the Personnel Department will be the hotel holiday publicity and planning activities and the origins of Christmas highlights in the form of boards to the staff to publicize the (completed before December 20);
(2) under the staff of the departments of the festive period of the language norms, manners and etiquette of training (
(2) the department under the staff to carry out the training. (completed by December 20)
(3) by the Personnel Department to select the waiters to play Santa Claus, and appropriate training (completed by December 20);
(4) by the Security Department to play the background music during the holiday CD disk, in order to highlight the festive atmosphere of the entire hotel. (Lobby, guest rooms)
Eight, external publicity:
To SMS form of new and old customers. Departments, marketing department to telephone visits to customers to introduce the content of this event!
Catering Christmas event promotion program 4December 25 (Saturday) is Christmas, according to the experience of previous years, from next week onwards will enter the peak of the booking of Christmas dinner. Due to rising prices, in order to control costs, compared with the discount offers in previous years, Shanghainese theme restaurants this year's 'promotional activities are mainly to give gifts, exciting performances and provide more attentive service to attract consumers. In order to promote the smooth progress of the activities, now for the preparation of Christmas activities, operations and cost control, to make the following program:
First, the activity planning ideas and objectives:
1, still the theme of the sea of the restaurant's festive characteristics of the decorations, to create the festive atmosphere of Christmas celebrations, to provide consumers with a festive environment for consumption.
2, the main "low-priced, high-quality" promotional model, and then to the holiday gifts, better to attract the attention of consumers; and actively utilize effective promotional activities to publicize, cause the majority of consumers to Shang Hai Pai themed restaurant's attention to enhance the sales performance of the directly-managed stores, to consolidate customer loyalty, to develop new Customer sources and other purposes.
3, arranging violin playing and other performance services to create a warm and romantic atmosphere, enhance the consumption level, deepen the impression of consumer experience.
4, the purpose of the activity: through the Christmas planning activities, expanding the visibility of Shanghaipai theme restaurant, strengthen the emotional ties with business customers, and guide the residents of the surrounding areas of the catering consumption, so as to achieve certain economic and social benefits.
Second, the activities of the location:
Shanghaipai theme restaurant Yan'an Road store
Third, the activities of the object:
Shanghaipai theme restaurant Yan'an Road store
Address: Changning District, Shanghai, Yan'an Road No. 1066 (Ruifeng Hotel, second floor) )
Fourth, the event time:
December 24 (Friday) 18.30-20.30 pm
Fifth, the theme of the event:
Taste the flavor of love, listen to the sound of romance.
VI. Activities:
Shanghainese Christmas Romantic Dinner
588RMB for 2 people
Menu:
Hokkaido Tuna and Mango Salad
Kimbap Pumpkin Shark's Fin Bowl
Teriyaki Australian Wagyu Beef
Baked Petit Mussel Dragon in France Tomato and Lemon
Baked Baby Blue Dragon with Tomato and Lemon Sauce
Latte Miso
Fruit Platter
Complimentary Bottle of Royal Hennessy Wine
Violin Playing from 18.30pm-20.30pm
Note: This offer cannot be combined with any other promotional offer.
Advertising
1, through the store decorations, to create a festive Christmas Day atmosphere, the use of Christmas trees, Christmas hats and other external decorations to attract consumers to store.
2, the production of St. holiday promotional posters, X display racks in the store promotional publicity. (December 15 posted out in advance of the publicity)
3, the production of promotional leaflets, December 15 before the beginning of the store around the leaflet publicity.
4, banner publicity, in December 10 before the production of promotional banners, hanging in the store for publicity.
Catering Christmas event promotion program 5Activity purpose: Create a good Christmas dining environment, promote the end of the year consumption
Activity time: December 24, 20XX ~ December 25, 20XX
Activity location:
Activities:
1, the atmosphere to create: placed at the entrance of the Christmas tree, colored lights, the content of the activities of the publicity of the water signs, floor to ceiling glass posters and decorations for Christmas, all the staff wearing Christmas hats on their heads, broadcasting a variety of Christmas songs, etc. ....
The store will be dressed up with a strong Christmas atmosphere.
2, Christmas gifts: during the event, each store by a staff dressed as Santa Claus, carrying gifts in the store wandering to the children to issue balloons, and adult customers can be issued a "gift bag" (containing modern rake rake tasting rolls, vendors to provide discount coupons, etc., in the New Year's Day and the Spring Festival period to dine again before using these coupons). These coupons can be used when dining again on New Year's Day and during the Chinese New Year).
3, marketing activities:
a, the original dining lottery activities continue;
b, continue to promote membership;
c, each table to give a New Year's greeting card
4, staffing arrangements
Note: Specifically by the managers of the departments to carry out the division of labor and the time to follow up the operation of the process of attention should be paid to the matters of attention to the manufacturers of reasonable combination of activities. Reasonable combination of activities.
Catering Christmas activities to promote the program 6
Purpose of the operation:
Improvement of the unified coffee Western business projects, through the extraordinary days of Christmas, to grasp the peak season of consumption in the Western food industry, to increase the two sides of the coffee popularity and popularity index, combined with the current situation of the development of Western-style food market in the capital of the province, the use of rigorous marketing strategy to implement the operation to "Free tasting coffee" as the lead, "Christmas" as the theme throughout the activities, to develop a feasible operating system and implementation of the program suitable for the two banks of the coffee occupation of the provincial capital market operating system and implementation of the program, so that the two banks of the coffee at the end of the year XX years of successful operation, to create a new chapter of the capital of the western food industry! The new chapter of the western food industry in the capital!
First, the origin:
Both sides of the coffee Shijiazhuang store was established in October XX, as a nationally renowned brand chain store, both sides of the coffee fusion of modern business multi-functional breath, determined to achieve the characteristics of China's Western-style brand culture and fashion, to create a national business and leisure communication network.
According to the current situation, the two sides of the coffee Shijiazhuang store due to the poor implementation of pre-opening market publicity, resulting in less traffic in the restaurant, social influence and brand reputation as a whole can not be reflected. Approaching winter, it is the catering market hot stage, the two sides of the coffee should be as soon as possible to do a variety of activities to promote, in order to attract customers, in the Spring Festival before the steady operation, to achieve the purpose of rapid profitability.
Jinxi Culture Communication Co., Ltd. after full market research, with unique creativity, years of successful operation of the hotel experience, in the approaching Christmas, for the two sides of the coffee planning "'two sides of the coffee 'Christmas activities, the activity to extend the scope of publicity, increase publicity efforts, to carry out a purposeful implementation of the strategy, for the two sides of the coffee, the two sides of the coffee, and the two sides of the coffee. This activity extends the scope of publicity, increase the intensity of publicity, the implementation of a purposeful strategy for the expansion of the two sides of the coffee Shijiazhuang store's social visibility, brand reputation, consumer awareness to lay a solid foundation.
Second, the activity time: XX December 10 - XX December 25
Third, the theme of the activity: Successful communication begins on both sides of the river
Fourth, the organization form:
The first two sides of the river, the second side of the river.
The traffic location is superior, convenient, regional radiation radius without peer competitors, therefore, the two sides of the coffee has a unique environmental advantages, on this basis, the enterprise can rest assured that the use of the surrounding favorable environment, facilities for large-scale, purposeful publicity.
With the rapid development of the commercial economy in the southeast, people focus on a fixed area, resulting in a certain area of commercial saturation, although the overall trend of prosperity, but because of the trend of competition is obviously fierce, the enterprise did not get the real benefits.
And the north carries the important responsibility of transmitting economic circulation, resulting in urban and rural areas, provinces and local resources complement each other, the mutual exchange of information, to fill the northern market "cold" blank. Therefore, the implementation of the cross-strait coffee Christmas activities, with a certain degree of operability and enforceability. Can promote the two sides of the coffee to take the new era of multi-functional western food development road, guide the healthy and harmonious development of the catering industry, can fully drive the development process of the northern business, to create a new benchmark in the northern food and beverage market!
Six, the activities:
(a) the true love of the two sides of the Taiwan Strait - free tasting coffee activity program
Time: XX December 10 - December 15 (you can choose your own peak traffic time)
Location: the two sides of the square in front of the coffee
Content: 15 to 19, by the organizers of the two sides of the square in front of the coffee set up an operating table (see chart), the operating table as a whole immediately after the two sides of the coffee corporate image theme, slogan. The square was crowded, many consumers scrambled to taste the mellow and rich cross-strait coffee at the operating platform, sent four Miss Manners (including clothing, wearing a ribbon, text content: (front) Merry Christmas (reverse) successful communication, began on both sides of the responsibility, there are two people for the consumers on-site cooking coffee, tell consumers about the cultural history of the cross-strait coffee, the other two to consumers to send out promotional leaflets (leaflets inform the main content of) The other two distributed leaflets to consumers (the main content of the leaflet informs consumers that during the Christmas period, the two sides of the coffee dishes preferential measures and exquisite gifts), consumers are invited to visit.
Moral of the event: Christmas is the most important day in the West, and in recent years in China, Christmas is also an important festival of the city people are increasingly revered, through the free coffee, reflecting the two sides of the coffee close into the consumer, with a very affinity for the performance of the brand to enhance the integrity of the brand and the social effect, you can bring consumers into the two sides of the coffee in the deep realm, a lot of the image display for the smooth convening of the event played a very good role. The smooth convening of the event played a good role in promoting.
Suggestions: the Golden Happiness for the business to provide the image of the booth design program containing the production, the design and production of leaflets, the business to send Miss Manners to do promotional activities. (To be determined)
(B) the two sides of the coffee Christmas goodwill ambassadors give gifts activities
Time: December 23, XX - December 25
Location: the two sides of the coffee on the second floor of the restaurant
Content: Christmas tree snowflakes fall silently, the wind sends a drunken sound, when the night paved the way to the drunken sound, when the night is not a good idea.
In order to cultivate the popularity index of the culture, we invited five Christmas goodwill ambassadors to give Christmas gifts to guests who consume in the Cross-Strait Café. At the same time, the Christmas gifts are labeled with the theme slogan or blessing of Cross-Strait Coffee. (Example: Successful communication starts from both sides of the Taiwan Straits Coffee wishes all guests a Merry Christmas!) Early snow in Shijiazhuang is filled with Christmas colors, Christmas Goodwill Ambassadors cheerful singing, for the full Peng guests sent Christmas blessings, but also sent warm cross-strait feelings.
The moral of the activity: brand and consumer zero distance contact, can leave a memorable impression, and play a role in promoting the two sides of the coffee brand advertising effect.
(C) Cross-Strait Coffee Chinese and Foreign Guests Christmas Celebration Program
Time: 20:00 on December 24, XX
Location: the second floor of the Cross-Strait Coffee
Invited Guests: some foreign teachers and international students in the provincial capital
Contents: In the evening of December 24th, the Cross-Strait Coffee will hold the Christmas Celebration activity for Chinese and foreign guests. At that time, some foreign teachers will gather together in the restaurant on the second floor to celebrate their traditional festivals.
The whole hotel is dressed up in Christmas atmosphere, so that they have the feeling of returning to their hometown, to create the enjoyment of home, in the joy of blessing at the same time, taste the hometown`s food, listen to the melodious piano music, drifting in the orange lights and shadows, three minutes of disorientation, seven minutes of tenderness, to feel the romance of the French, the British subtlety, the United States of America's exuberance ... feel the Western culture to bring Feel the pleasure of people to enjoy, feel the superiority of value-added services. All personnel in the restaurant must wear ribbons. The text is the same as above.
Allegory: through the participation of foreign guests triggered by the two sides of the coffee Christmas activities of the climax, attracting widespread attention from the news media, the whole atmosphere of the event warm, elegant, advocate the concept of fashionable consumption, the two sides of the coffee Western culture has been the largest rendering, so that the live for the two sides of the coffee pre-publicity to lay a solid foundation, highlighting the two sides of the deep cultural heritage of coffee.
Seven, the image of publicity products promotional placement strategy:
1, calendar:
production strategy: the two sides of the coffee in the western food selected 12 classic dishes, each dish designed in each month, and do the corresponding discount activities, in the Christmas season before the distribution of all completed. Consumers can take the color map of the dishes to the two sides of the coffee consumption, enjoy part of the preferential policies, such as free point of the piano music, discounted dishes consumption.
2, the two sides of the coffee Christmas activities to reflect the preferential measures, such as giving coffee souvenir gifts, free tasting part of the dishes, through the form of clip newspaper and the scene when the coffee tasting distributed, so that consumers feel the two sides of the coffee dishes of the essence.
3, piano music order:
Production strategy: inside and outside the famous piano music collection, simple, stylish, consumers can listen to the beautiful piano music, and according to their own hobbies point song their favorite music, the pianist can play a pleasant music.
Front and back
4, coffee tasting console:
Production strategy: focus on highlighting the corporate image, corporate culture, corporate philosophy, can attract a wider range of consumer eyeballs, recognition, audience rate is wide, coupled with the two sides of the coffee concise classic words, get the consumer on the two sides of the coffee great recognition.
5, easy to pull the treasure:
production strategy: the main content: the two sides of the coffee classic coffee origins of the introduction, corporate philosophy. Placed in the second floor of the restaurant in a prominent position, the frequency of dissemination is high, adding to the atmosphere of the event.
6, hanging flags: the main content: the event theme slogan, "Successful communication begins on both sides of the Taiwan Strait" hanging on the top of the second floor of the restaurant building, the advertising information is dense, wide audience, audience memory time is longer, is the best choice for large-scale activities held indoors.
7, large dish display board:
Production strategy: the use of stainless steel metal production, with strong stability, change the content of the ads at will, the longest preservation of the characteristics of the time, the main content: the corporate philosophy, the enterprise's classic signature dishes dish name, price. Placed on the second floor of the restaurant next to the stairs, easy for consumers to come up to pick their own dishes.
8, Christmas pass (slightly)
Eight, the significance of the activities:
1, in the provincial capital of the coffee restaurant signature dish tasting is still the first case, consumers can enjoy a certain amount of free preferential service measures during the activity time (tasting handmade coffee, coupons, discount cards and gifts to the gift, the signature dish of the special offer). Shape the two sides of the coffee brand awareness and reputation.
2, to lead the two sides of the coffee by the ordinary consumer class to the high-grade bit of transformation, highlighting the enterprise's noble color, carry forward the brand's cultural concepts, to promote the healthy and orderly development of the western food industry, and to promote the western food industry smooth communication.