Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make a big publicity and hype every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere. In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day. Activity time: August 16 (Thursday)-August 19 (Sunday) Third, the store layout conforms to the theme of Chinese Valentine's Day. It is suggested to set up a magpie bridge in the shopping mall. According to legend, cowherd and weaver girl can hear the grapes, and the main entrance posts are decorated with green plastic vines to create rich effects. Four. Event planning (1) Diamond Decoration Festival 1, with the theme of century-old shop, century-old harmony-200 * xx Diamond Decoration Festival [theme interpretation] The theme of this event is "century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings. 2. Activity Planning Diamond Festival lasted from August to the "Eleventh" Golden Week, more than one month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption. The Diamond Jewelry Festival begins romantically. When the diamond jewelry products purchased during the seven-fold show are over 3,000 yuan, you can choose one of the seven offers. Bedding 77 yuan Coupon Set 77 yuan Coupon Shoes 77 yuan Coupon Women's 77 yuan Coupon Clothing Accessories 10% off Card Huafu 60% off Card Wedding Photography 20% off Card 3. Exhibition Creativity Every jewelry brand has launched several special Valentine's Day promotions, which are valuable and can also be specially made for Valentine's Day. Displayed with dried flowers and covered with a transparent glass cover, classic models are highlighted from many jewelry styles that make consumers picky, and romantic and aesthetic effects are formed under the collocation of flowers, which is for consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect. (2) Full-court activity 1, full-court theme activity (1) The theme of the activity is romantic Tanabata, and 77 romantic gifts are available on a first-come-first-served basis. (2) Shops and merchants provide 77 items as gifts, and set up an activity area in the * * * enjoyment space on Saturday and Sunday to produce a large kt version with the names of 77 gifts printed on it. All commodities are divided into department stores, clothing and gold appliances. During the activity, consumers can participate in the activity if their accumulated consumption exceeds a certain amount. Choose one of 77 gifts, and the one who meets the requirements first is preferred. (3) Each merchant in the prize shop shall provide a gift in kind of not less than 100 yuan. If the commodity price is generally high, you can use a voucher of 100 yuan instead. Consumers draw prizes on the spot and receive prizes on the spot. (4) Preparation of promotional materials ①kt version design and production ② Description of activity rules ② Water brand ④ Tables and chairs needed for the activity venue 2. Other promotional activities (1) Buy Valentine's Day gifts and send comic couple packages-Buy Valentine's Day gifts and send comic couple packages when 770 yuan arrives at the account during the activities. (2) Romantic Magpie Bridge, Love Transmission-During the activity, you can enjoy free ems express in China when you buy a single ticket of the designated category of Valentine's Day gifts in 770 yuan, so as to transmit romantic affection to lovers who live apart in the two places.

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