At the beginning of 20 16, in order to further meet the needs of consumers of different ages, Rio Rui 'ao Cocktail launched two new series of pre-adjusted cocktails, namely Rio 5-degree original flavor series and Rio 8-degree powerful refreshing series. These two pre-mixed cocktails are based on vodka and mixed with citrus juice. ?
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Drinking trend
In the last century, the first bottle of pre-mixed cocktail was born in Britain, which created a million-dollar sales miracle in the following six months and quickly spread to various regions of the world in just a few years. Nowadays, the pre-mixed cocktail market in China is also being swept by this fashion trend.
Over the years, in the most popular variety shows and TV dramas at home and abroad, such as Why Shengxiao Mo, Doctor in a Stranger, Running Man, Everyday Up, etc. The frequent appearance of Rio Rui 'ao cocktails has established a fashionable, trendy and relaxed super-popular image in the hearts of consumers, which can not help but give consumers a feeling that "fashionable people are drinking Rio".
Rio, which has always been held by stars, has also made consumers gradually agree with Rio's fashion influence and are willing to follow their idols and drink the most popular star drinks, thus bringing this drinking trend into daily life.
Nowadays, Rio Riao cocktail has become a fashionable drink sought after by young people all over the world, and "having a glass of Rio and making friends" is becoming a relaxed lifestyle. Whether it's a bar carnival or a party, there will be Rio Rio cocktails in places where young people haunt!
Baidu Encyclopedia-Rio Rio Cocktail