Packaging is the earliest form of takeaway. It is generally understood as fast food delivery service, that is, Chinese food is like a meat and a vegetable, as well as western food. In fact, in a broad sense, all sellers can be said to provide overseas services and take-away goods. For example, sending water, flowers, gas, home delivery, home maintenance, in fact, these are takeout.
After the wars of burning money subsidies and the wave of mergers and acquisitions in previous years, the take-away industry in China has leapt over the barbaric growth stage, and now it has entered a period of stable development of brand, quality and service. The development of the market is mainly supported by the number of take-away users. After the rapid expansion in the early stage, the growth rate of take-away users began to slow down from 20 15, reaching 305 million by the end of 20 17, and it is expected to reach 355 million in 20 18.
Last year, after experiencing the stage of subsidies to stimulate users, the online take-away market grew rapidly. At present, the coverage of major cities in China has been basically completed, and the cultivation of user habits has achieved initial results.
According to the latest in-depth analysis report of online take-out industry: competition, mode and investment strategy, the scale of online take-out market in China will reach 1 133 billion RMB in 2065, with a year-on-year increase of 438+047.9%. Faced with such a huge prospect, Internet giants, capital and millions of entrepreneurs all aim at "Internet plus catering", and this market is slowly changing.
At present, the proportion of online take-out transactions in the catering industry is still low. With the further development of catering logistics, the improvement of take-out entrances and scene applications, the expansion of urban applications and the deepening of user needs, it is expected that the online take-out market will continue to grow in the next three years, but the year-on-year growth rate will decline. It is estimated that in 20 19, the transaction scale of China online take-out market will reach 337.8 billion yuan.