I haven't been there! I only know that their coffee is also coffee. Coffee, an exotic product, is an ordinary drink in itself, but in some people's eyes, it has become a high-end atmospheric gadget.
A talk show actor once said publicly, "How can people who drink coffee and people who eat garlic be together?" When an object is forcibly endowed with the auxiliary function of social class, it loses its own value.
In fact, what we drink reflects our respective cultural heritage: coffee should be "ground" and "stirred", which means crushing and subversion, and quite a bit stirred; Drinking tea is a kind of "taste" and a kind of "foam". Time is shallow, fluid and deeply integrated with patience and tolerance. Therefore, there is a saying that "three glasses of wine in the world of mortals and a pot of tea will make a great cause for the future."
Everything in the world is equal, there is no distinction between high and low, just like some people wear colorful clothes but serve the society with noble character, and some people wear suits and ties that are exquisite and self-interested and smell like scum.
Anyway, I have never been to Starbucks or drunk Starbucks. Starbucks is a foreign brand, and people who like to drink Starbucks may think it is of high quality!
I like the environment of Starbucks best, enjoying a moment of peace and undisturbed. Starbucks has many branches in various urban areas. You can choose your favorite style of branches, and you can sit there in a daze and empty for hours.
Why don't people who know coffee drink Starbucks?
Hello, I have been working in 13 years and have been to 32 coffee producing areas.
According to the scoring standard of 100 set by SCAA (American Fine Coffee Association), only when you get more than 80 points and are recognized by coffee trading countries all over the world can you call it fine coffee, and if you don't get 80 points, it is commercial coffee. In order to obtain better quality coffee beans, it is necessary to strictly control the whole process of planting, picking, processing and baking, and the cost will be higher. Generally, the origin, variety, treatment method, flavor description and so on of this coffee bean will be marked on the package.
The so-called commercial coffee beans are coffee beans produced with commercial interests as the reference point. As you can imagine, coffee beans like this must be hoping to make the most profit and reduce the cost as much as possible. For example, some famous brands and chain cafes mainly use commercial coffee beans. There are many places to reduce costs. Uncle Xiang first introduces two main ones.
1, raw materials:
Generally, 30% of commercial beans are unqualified and inferior beans (moth-eaten beans, moldy beans, immature beans, etc.). ). Usually these defective beans taste bad, and some may contain toxins. There are many inferior products in commercial coffee beans. The reason is that commercial coffee is harvested by a large number of machines. Mature coffee beans are immature and rotten, and the selection process is relatively simple and rude, which greatly reduces the quality of coffee beans.
2. Baking:
The best tasting period of coffee beans is only 3 months, but from the perspective of cost saving, big brands generally adopt a one-time large-scale unified baking method, and then distribute it to various stores. Coffee beans used in general stores or prepackaged coffee beans sold on shelves are difficult to buy coffee with the best taste period, which is also a big difference from fine coffee.
Most chain cafes like Star Dad use commercial coffee beans, which is why most chain cafes use deep baking, so that the burnt smell of coffee beans masks other bad tastes. Of course, Uncle Xiang doesn't mean that commercial coffee beans are useless, but they are totally bad. Imagine that if all chain cafes use fine beans, the price of coffee drinks will double.
Chain cafes like Starbucks have played a great role in the popularization of coffee and the transmission of coffee culture. Introducing this difference to uncle is not because he despises big names, but because of the difference between two kinds of beans in popular science. As for why people who know coffee don't drink Starbucks, most of them are because they have found a more cost-effective way to drink fine coffee.
I usually go to Starbucks occasionally to buy a cup of coffee when traveling or on business. Usually there is a coffee machine at home or at work, and I am not interested in going to Starbucks for coffee.
Starbucks coffee is not as good as home cooking, so you usually go to Starbucks because you are tired or your mobile phone is out of power. Find a comfortable sofa in Starbucks and charge your mobile phone at the same time, killing two birds with one stone.
Starbucks is not a high-end consumer place in foreign countries, and it is similar to McDonald's and KFC. Coffee is originally a refreshing thing for office workers who are tired from work. Because Europeans and Americans drink it, they are tall.
Can't spit, Starbucks uses the word life experience. Drinking Starbucks is just a way of consumption, how can it become a life experience? How high is the realm of life experience? -_-||
People always have certain consumption habits, especially when the consumption environment is comfortable, they will always habitually spend again. Many chain stores pay attention to decoration and service in order to attract customers to spend again. Before Starbucks entered, there were other coffee chains here. Because of the comfortable environment, it used to be a hot spot for consumption and a weekend gathering place for young people. Starbucks is just one of the more fashionable consumption places now, and it is only a personal consumption habit, as long as you like it.
Just a cup of coffee. Drink if you want.
From taste buds to sensory enjoyment. A cup of mocha with hazelnut syrup and a Chinese cigarette make people relax and feel the beauty of life.