I had nothing to do. I sorted out the information and saw the competitive product analysis of Taiwanese mushroom sauce. I met Mr. Zhao and gave some immature suggestions. I hope Mr. Zhao will take a closer look...

Wutaishan mushroom sauce may seem like a small industry, but it has big business opportunities. In the entire category, in the form of Wutai Mountain sightseeing and cultural souvenirs, the market cannot be underestimated. Sun Tzu's Art of War talks about five aspects of winning a war: The laws of heaven and earth. We analyze how Lingjing Taimo Sauce can be the first in its category?

Tian refers to timing and opportunity. In the entire Taiwanese mushroom sauce category, we can see that among the 32 companies, there is no company that stands out from the crowd and is far ahead. With a market value of less than 10 million, there are huge opportunities in competitive categories. For example: There is no opportunity for the mobile phone category. The industry is already saturated. First, second and third, the market has been clearly classified. For example: Shanxi liquor has no chance to replace Fenjiu, as well as mature vinegar. Tianshi—you

District refers to the region. In exporting Wutai Mountain culture, we have local geographical advantages, whether it is the location of the factory or our local resources, we have great advantages. We occupy a good position. Diyou

General refers to the team. This is what we need to deploy as soon as possible at this stage to build an iron army that can win the war. When building a team, don’t be in a hurry, make strategic arrangements first, and then coordinate with the corresponding positions. People are assets, recruit, educate and retain people. Build a sales force. There is a shortage of talents, and Mr. Zhao should welcome talents who can help the company develop.

Law refers to rules, systems, corporate culture and systems. I have been to the company and seen our company system and corporate culture. It can be seen that the culture and system are only hanging on the wall and have not penetrated deeply into the hearts of employees. We can do a good job in this aspect, this can be optimized, and there are ways to inspect it. Fa Yes

The most difficult thing is Dao, which is also the brand I have been talking about.

What is Tao refers to the people's hearts and minds. It is the consumer mind, in other words, the perception of the brand Lingjing Taimojiang. We cannot simply understand this as advertising. Seizing the mind is a brand war. We position the brand from reaching, converting, locking, and amplifying. A brand is an asset that can bring economic benefits to a company and cannot be taken away by others. Use powerful media to build strong brands and seize consumers’ mental resources. Dao does not possess

Summary and analysis to be the first in the category, lacking Jiang and Dao. These two items cannot be achieved immediately, nor can they make a difference next year. It requires precipitation, polishing, and gathering momentum to exert force. Only deep roots can grow. Talents and brands are core assets of the company, and the current stage of intensive planning is for the decisive battle in April next year. A victorious soldier wins first and then goes to war; a defeated soldier fights first and then goes to war. If we know how to win, we must first do the things that win first. Sharp opinions, but heartfelt. Hope to gain something.