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Background of Lao Gan Ma

Tao Huabi, the name of Lao Ganma, was born in 1947 in a remote mountain village in Meitan County, Guizhou Province.

Due to the poverty of her family, Tao Huabi never studied a day in her childhood.

When she was 20 years old, she married a member of Geological Team 206; but within a few years, her husband died of illness, leaving her with two children.

In order to survive, she had to go to work and set up stalls.

In 1989, Tao Huabi used the little money she had saved to build a simple "affordable restaurant" with bricks picked from all over the place on the side of a street in Longdongbao, Nanming District, Guiyang City, specializing in cold noodles and cold noodles.

In order to win customers, she pondered, figured out the others do not have a unique "brilliant idea": others but add some pepper, MSG, soy sauce and small onions and other materials, she specially made a special mix of cold noodles ingredients spicy sauce.

This idea is implemented, business is really very prosperous.

Occasionally, one day, Tao Huabi did not have spicy sauce, customers heard that there is no spicy sauce, actually turned away.

She couldn't help but feel very confused: is it possible that the customers who come to me don't like to eat cold noodles, but like to eat the spicy sauce I made?

Sensitive she immediately recognized the potential of the spicy sauce, and since then painstakingly studied up ...... after several years of repeated trial and error, she made the spicy sauce flavor more unique.

Many guests eat cold noodles, but also pay for a little spicy sauce to take back, and even some people do not eat cold noodles but specifically to buy her spicy sauce.

She can not help but be happy: so many people love to eat my spicy sauce, I still sell what cold noodles? I'd rather specialize in hot and spicy sauce!

In July 1996, Tao Huabi borrowed two houses in the village committee of Yun Guan, Nanming District, and recruited 40 workers to set up a food processing plant, specializing in the production of spicy sauce, named "Lao Ganma spicy sauce".

After she became the boss, she knew that good management of the factory depends on management, but she could not read a word, how to manage it? After some hard thinking, she recognized a "management trick", that is: I personally do the hard work, the workers can follow the work, and I'm afraid of not doing well?

The hot-tempered Tao Huabi said so, so do, everything is personally involved.

At that time, the production was hand-operated, which pounded the pepper, cut the pepper when the splash of foam to the eyes of the spicy non-stop tears, the workers do not want to do this work.

Tao Huabi did it herself, waving a kitchen knife in one hand and saying, "I cut the chili peppers as apples, and it doesn't hurt my eyes at all." Employees heard, all laughed, have picked up a kitchen knife ...... that time, Tao Huabi body first to do, the result of exhaustion suffered from frozen shoulder, 10 finger nails due to stirring spicy sauce all calcified.

She is the boss of the so desperate hard work, the workers will also cherish the effort?

However, after a large number of hot sauce production, the local cold noodles store can not digest.

Tao Huabi personally backed the spicy sauce, sent to the food stores and unit canteens for test marketing.

Unexpectedly, this stupid method is really good.

But in a week's time, those test sellers have called, let her double the delivery ...... results, her "Lao Ganma spicy sauce" soon in Guiyang City, a stable footing.

At this point, the shrewd Tao Huabi to expand the scale, the factory into a company!

In August 1997, "Guiyang Nanming Lao Gan Ma flavor food limited liability company" officially listed, the workers immediately expanded to more than 200 people.

After the small factory expanded into a company, everything must be on the formal, production, supply and marketing and other "organs" to be complete, financial, personnel statements to her personal review, industry and commerce, tax, city management and many other external affairs to pay, *** the relevant departments also often issued documents to her to implement! ...... all of these, so that the words do not know a Tao Huabi initially found it really difficult!

But her character is not afraid of difficulties.

Financial statements and other things completely unintelligible, she practiced hard to memorize and mental arithmetic ability, and then let the financial personnel to read to her; listen to doze off, she will soak up the bitter tongue numbness of the strong tea to drink ...... Eventually, she practiced hard to outperform the average person's ability to memorize and mental arithmetic ability.

Every time the statistical table out, the financial staff read to her, she actually listened to one or two times to remember, and distinguish between right and wrong.

The most headache for her is that she has to often participate in *** various meetings held by the competent departments, but also have to go on stage to speak ...... This is no culture for her, it is simply a duck on the shelf ah! She only had to think about inviting people to assist her.

Unexpectedly, from the army transferred to the 206 Geological Team car team work of the eldest son Li Guishan learned of her difficulties, took the initiative to resign to her company.

Li Guishan, who has a high school education, helped her do the first thing is to deal with the documents.

He reads and she listens.

When she heard something important, she would suddenly stand up, point her finger at the document and say, "This is very important, use a pen to scratch it down, and go do it right away." Then she drew a circle in the upper right corner of the document that Li Guishan pointed out needed her signature.

Li Guishan looked at the circle, crying and laughing, he wrote down on the paper, "Tao Huabi" three big words, so that his mother has nothing to practice.

But Tao Huabi looked at these three words again and again, shaking his head while sighing with difficulty: "These three words, very complicated, very complicated ah! Nevertheless, she took out the "strength" of the work, and practiced hard.

But she did not go to school, she really practiced the words, but felt than when cutting chili peppers are difficult.

But in order to write her own name, she took out the hard work of practicing for three days! When she finally wrote her name, she was so happy that she invited all the employees to have a meal!

"Spell! Bitter spelling!" This is the first "trick" that Tao Huabi started.

It is with this desperation that she completed her "primitive accumulation".

Lao Ganma (Tao Huabi) brand oil chili is one of the traditional flavors of Guizhou.

Over the decades, it has been brewed with traditional craftsmanship and has the characteristics of elegance and finesse, outstanding spiciness and long aftertaste.

It is a must-have at home and a good gift for friends and relatives.

In 1984, Ms. Tao Huabi, with her own unique frying technology, launched a unique flavor of the seasoning, so that the majority of customers have a great deal of taste and enjoy.

In 1996, after mass production, it quickly became a sales hotspot across the country.

Lao Gan Ma is the largest producer and seller of chili products in China, mainly producing more than 20 series of products such as flavored tempeh, flavored chicken oil chili, spicy dishes, flavored curd, etc.

In most cases, Lao Gan Ma is the largest producer and seller of chili products in China.

On most foreign shopping sites, Lao Gan Ma is directly translated as "Lao Gan Ma", or "The godmother".

In July 2012, the American luxury e-commerce company Gilt put Lao Gan Ma as a noble condiment, with a limited-time purchase price of $11.95 for two bottles (about 7.74 pounds sterling, equivalent to about 79.1 yuan yuan).

The American "Lao Gan Ma" is definitely an "imported luxury product from China".

The American "Lao Gan Ma" is definitely an "imported luxury product from China".