A reader asked me a private letter, Baidu promotion did not show no click how to do, this is to do Baidu promotion of the most common problems, I am here to explain in detail to everyone. First, Baidu promotion did not show how to do 1, reason 1: low ranking ranking = bid * quality according to this formula, you either improve the bid, or optimize the quality. Improve the bid is very simple, ★ improve the quality degree I put in the following title "three" to explain ★. 2, reason two: the promotion of low budget this is also simple, in accordance with their own strength to improve the budget on it. 3, reason three: the promotion of geographic location set narrow this according to the location of their target customers to relax the promotion of geographic location only. 4, reason four: the promotion of time location, the promotion of geographic location, the promotion of geographic location of the target customers. 4, reason four: promotion time location settings narrow relaxation promotion time for observation. 5, reason five: match mode narrow match mode have exact match, phrase match (exact contain, synonymous contain, core contain), broad match. According to the display volume sorting: exact match & gt; phrase match & gt; precise contain & gt; synonymous contain & gt; core contain & gt; wide match suggest slowly relax the matching mode, so more insurance, or suddenly relax too large, although the display volume can be guaranteed, but due to the decline in precision, the final consultation rate is low, is going to cause losses. 6, reason six: keywords set less each Keyword display volume is a bottleneck, so set too little, it will cause the display volume is low, so you can add a keyword, increase the display volume. 7, reason seven: keyword no one search if your account is set up all of these words, that display volume is certainly not high, so add some search volume of the word. Second, Baidu promotion did not click how to do 1, reason one: low rankings as above, low rankings will also cause low clicks, but but more explanation. 2, reason two: creative relevance is not high for example, the customer searches for a word, search for "hairy crab gift box", your creative is, "high-end gift box, quality assurance! "This belongs to the relevance is not high. Then how is the relevance of high? Search hairy crab gift box, your creative is "hairy crab high-end gift box, quality assurance", this relevance is high, creative relevance is high, then clicks on the promotion. There are some cases, such as setting up a very broad match mode, very broad words, can also cause this situation, such as setting up a keyword "hairy crabs", then it is difficult to determine, what is the purpose of searching for this word, is to eat hairy crabs? Or want to raise hairy crabs? Or want to know what species of hairy crabs? Can not judge the purpose of setting creative when it can not meet all the search needs, then the click rate must be low. 3, reason three: creative attraction is not big, such as customer search "hairy crab gift box", your creative is "hairy crab gift box, on the choice of xx brand, double 11 buy 1 free 1, that's better than the "Hairy crab gift box, choose xx brand, high-end quality" to be more attractive. Attractive to improve, click rate will improve. Third, how to optimize the quality degree just mentioned the concept of quality degree, quality degree and what is the relationship between 1, click rate see: two, no click how to do 2, creative relevance see: two, no click how to do 3, the target page relevance for example, the user searches for the keyword "how much hairy crabs," then you let him click on the relevant page, then his residence time is more than page, then his stay time will be long, visit the page will be more, then so that Baidu know your page, good quality, to your quality will be high. 4, historical performance (1) has not violated Baidu's rules, such as the promotion of a number of prohibited words, such as "pistol", " Adult website", "gambling", if these, belong to the "criminal record", the quality will not be good. (2) the quality of the old account than the quality of the new account to be better, after all, belong to the old customers, Baidu also know your roots. (3) stable account than the account is not stable, such as your budget is always insufficient to promote the plan is always suspended, then Baidu does not understand your current situation, certainly the quality of the degree is not good. Fourth, the summary of all changes, if you do not know Baidu promotion did not show no click how to do, in accordance with the above mentioned solution is good, do not understand and then leave a message.