Since then, as the functionality of text has improved, design has also continued to be valued. In order to attract users' attention, billboards in theaters or stores always use bold text to express the content. The sense of gorgeousness should be reflected in the decoration. Get inspiration from plant vines, leaves, feathers and other natural scenery, and integrate them into the design to create a beautiful and gorgeous feeling. However, it should be noted that whether fonts that are too decorative are used in titles or text, they will appear difficult to read and reduce the readability of readers. Especially when it comes to the choice of text fonts, try not to use decorative fonts. Fonts that are too strong. 6. Traditional culture Traditional culture refers to the accumulation of historical culture. Our country has a long history and culture has been spread for a long time. The representative cultural inheritance is the five styles of calligraphy, namely regular script, running script, cursive script, official script and seal script. Regular script is divided into European, The four fonts of Yan, Liu and Zhao can make people feel a strong literati atmosphere. Let me say a few more words here. In fact, I personally don’t like Japanese design style and Western design style. I prefer the traditional Chinese culture that has been passed down. Due to the uncertainty of market demand, everyone is overly dependent on Western designs. There is really no way to do this. I hope that more and more designs will inherit and promote Chinese art and culture in the future, and combine traditional art with modern art and technology to express it. Japanese and European designers continue to look for inspiration in Chinese culture and integrate it into their own culture, and then say that this is "Western culture" and are prejudiced against us. I have nothing to say about this, either. No more to say. In addition to traditional Chinese brush calligraphy, Japan also has a brush calligraphy called Edo script, such as the abbreviated Kantei-ryu on billboards for theaters such as Kabuki, guest letters for stand-up comedy, and sumo wrestling characters, all for specific purposes. And designed. I don’t have a deep understanding of Japanese traditional culture, and I don’t know much about “Kantei-ryu” and “Gushin writing.” Here are two other cases that can reflect traditional culture. 7. A sense of rigor and trust. Text that is more lively, relaxed and full of modernity is effective in attracting attention, but it is difficult for people to feel a certain sense of trust. In order to create a sense of rigor and trust, it is best to use a historical font like Song font in Chinese, which makes people feel very stable and reliable. Similarly, serif fonts are used in Western fonts. When typesetting, pay attention to making the layout looser and the text easier to read. For example, if the spacing between words is too close and the text appears too large on the layout, it will leave a cluttered impression. In addition, it should be noted that if you want to create a sense of rigor and trust, the color matching should not be too jumpy. You can choose less eye-catching colors such as blue, white, gray, and dark colors to give people a relaxing reading experience. 8. Exquisite impression In terms of text design, compared with Song Dynasty