The annual income exceeds 5 billion.
Xianfeng Fruit, founded in 1997, is one of the largest fruit chain enterprises in China, with more than 2,000 stores in 19 provinces and cities. On February 30th, 20 19, 19 CITIC Securities and Xianfeng Fruit signed a listing counseling agreement and officially launched the A-share listing plan.
On March 27th, June 24th, September 20th, 2 1 and February 28th 18, 2020, CITIC Securities submitted four stages of counseling progress materials to Zhejiang Securities Regulatory Bureau.
The fourth counseling progress report released on June 5438+February 65438+February 2020 shows that the counseling between CITIC Securities and Pioneer Fruit is progressing smoothly, and the next stage of counseling has been deployed. According to media reports such as Capital State IPO, at present, Xianfeng Fruit and CITIC Securities have reached a consensus and decided to terminate this counseling work, and have submitted an application for termination of counseling to Zhejiang Supervision Bureau.
In this regard, Observer.com called Xianfeng Fruit and CITIC Securities respectively for verification, but no response has been received as of press time.
According to the data of official website, Xianfeng Fruit owns five fruit brands: Xianfeng Fruit, Ake Orchard, Fruit Wharf, Fresh Fruit Wharf and Yangguopu. Is a new retail, intelligent cold chain logistics, supply chain B2B platform in one enterprise.
In 20 19, Xianfeng's fruit revenue reached 5.6 billion yuan, including to B business, which provided after-dinner fruits for large catering enterprises and large unit canteens, and supplied them to more than 30,000 community stores (couples' shops), contributing more than/kloc-0.0 billion yuan in sales.
According to Qixinbao's data, Jiuding Investment, Maixing Investment, Qianhai Wu Tong M&A Fund, Qingrui Venture Capital and Sequoia China invested in it from 20 15 to 20 18.
In 2020, the fresh fruit industry will usher in a new opportunity of surge in users and online orders. China agricultural outlook Report (2020-2029) shows that China is the largest fruit producing area and consumption market in the world, accounting for about13 of the global fruit production, and will continue to grow in the future, and the fruit industry will usher in industrial upgrading.
Feng Dexin, vice president of Xianfeng Fruit, pointed out in an interview with the media recently that "the fresh fruit market is a trillion-dollar market, and the market share of single-headed enterprises is less than 1%." Xianfeng fruit wants to open up the whole chain and build a "fruit industry Internet".
Strive to be "the first share of fruit retail"
In the entire trillion-dollar domestic fruit retail market, another fruit chain giant Baiguoyuan is also in full swing to promote the listing of A shares.
In June last year, Baiguoyuan submitted materials to the International Department of the China Securities Regulatory Commission, intending to be listed on the main board of the Hong Kong Stock Exchange, and was subsequently approved by the China Securities Regulatory Commission; 165438+ 10 In October, Baiguoyuan signed a listing counseling agreement with Minsheng Securities to switch from Hong Kong stocks to A shares.
According to the data of official website, Baiguoyuan was established in Shenzhen on 200 1, and its business includes fruit procurement, planting support, postharvest preservation, logistics storage, standard grading, market development, brand operation and store retail. In 20 19, the annual revenue of Baiguoyuan was 13 1 100 million yuan, a year-on-year increase of 30.7%, and the number of terminal stores exceeded 4,600.
2065438+June 2008, Baiguoyuan announced the completion of/kloc-0.5 billion yuan Series B financing, with investors including Jinzhong Zhide, Zhongzhi Capital, Jinzhong Rong Hui, Cornerstone Capital, Source Capital, Yuexiu Industrial Fund and Shenzhen Venture Capital. Yu Huiyong, founder and chairman of Baiguoyuan, publicly disclosed that before the B round of financing, the valuation of Baiguoyuan had reached 8.5 billion yuan.
In the industry, Baiguoyuan and Xianfeng Fruit are considered as "the strongest rivals". From March 2065438 to March 2009, Forward-looking Industry Research Institute released the ranking of fresh-keeping enterprises. Baiguoyuan and Xianfeng fruit ranked among the top three in the industry, among which Baiguoyuan ranked first and Xianfeng fruit ranked third.
The two compete in the dark and want to become the "first share of fruit retail". When Tiantu Capital invested in Baiguoyuan on 20 15, it said that it would take three to five years to get rid of competitors and land in the capital market, becoming the first fruit chain in China.
At the 20th anniversary celebration of Xianfeng fruit in 20 17, its founder Han also said that Xianfeng fruit should be the first fruit retail stock in China.