Secondly, in order to further win the instant noodle market in China, Japanese enterprises successively won Master Kong, Uni-President and Jinmailang among the four giants of instant noodles, but Baixiang refused to accept Japanese investment under the banner of starvation. For the Japanese, as long as they win the white elephant, they win the siege of instant noodles in China. The direct consequence of unwilling to accept Japanese investment is that by 2020, the market share of white elephant instant noodles is only 7%. It is possible for you to understand how difficult it is to have 5 million such enterprises!
White elephant instant noodles, a domestic brand, became popular because of the Beijing Paralympic Games. It turns out that this modest national brand has been helping the disabled in obscurity, and one-third of the employees of Baixiang are disabled. White elephant recruits a large number of disabled employees and pays special attention to their work and life. The company has barrier-free facilities everywhere, giving disabled people the same benefits as normal employees.
The image of white elephant in people's mind is the only national brand that refuses Japanese capital. In the market environment at that time, the practice of Baixiang was to be squeezed out of first-and second-tier cities, preferring to starve to death rather than accept Japanese capital, insisting on independent brands, adhering to the position of domestic brands, and praising the national feelings of Baixiang.
Whenever society needs it, white elephants are never absent. In 2020, the white elephant donated 3 million yuan and epidemic prevention materials in COVID-19. In 2008, there were white elephants in Wenchuan earthquake and 10 Yushu earthquake. This immortal enterprise with social mission and responsibility can't really be hidden. How can we let you lose? Vigorously support the light of domestic products, conscience enterprises, conscience brands like White Elephant, support domestic products and be a real China person.