Starbucks has always been synonymous with high class in most people's minds. Although Starbucks and KFC are both foreign brands, people just feel that Starbucks has a much higher style. Starbucks marketing model has always been to go high-end style, although the price is expensive, but also let people feel that value for money, after entering China Starbucks is also gradually catering to the market, the introduction of Chinese characteristics of the dumplings and moon cakes.
In the past few years, the mooncake has become a major player in the food industry, with a variety of new flavors gradually entering the market. Starbucks is the first to cause this trend, Starbucks iced mooncake flavor is very novel, sea salt caramel flavor and berry jasmine flavor will be the traditional mooncake and Western desserts combined, made the current new mooncake, and then many businesses have followed suit.
Starbucks also came out with a mooncake gift box this year, but it sold for a sky-high price of 1,378 yuan! It's been a long time since people have seen such expensive mooncakes since the gift market was fixed. This mooncake gift box from Starbucks is expensive, but it's also limited and still needs to be snapped up! There are also a lot of customers who buy the bill to go ahead and grab it, and no one is spouting off about how expensive it is? What's going on here?
Originally, the packaging of this mooncake is a clutch bag, which is in cooperation with the well-known luxury Hermes. Saying that buying a mooncake is actually buying this bag, there is a little bit of a buyer's box. In everyone's mind that this is to spend more than a thousand dollars to buy a Hermes, but also comes with a box of more than three hundred dollars of moon cakes! You know that the cheapest Hermes bags are tens of thousands of dollars!
Netizens were wowed when they saw this mooncake gift box in person! Starbucks is not without its reasons for becoming a high-end brand. But from the aspect of cooperation with luxury goods, it is enough to make the public heart to distinguish it from the general moon cake, and naturally, they are also willing to go to shell out this money. The netizens said: this buy is really earned!