As the saying goes, everything is difficult at the beginning. Although the baking market prospects are favorable, but operators want to share a piece of cake, it is inevitable that the opening of the occasion to put some hard work. So bakery cake store how to do a good job of opening marketing activities to attract popularity, promote the brand? Here I will take you to learn more about it.

The opening of the bakery marketing tools

First, publicity baffle

With a piece of wood with the size of the facade of the board, with airbrush to make the size of the publicity painting, pasted on the board. Both the maintenance of the street environment, but also to do publicity.

About 20 days before the opening of the store, during the renovation of your bakery, standing in the facade. On the printed advertising slogan: ? Warmly congratulate ** bakery ** branch grand opening? or? **Bakery ** branch, there are ** days grand opening? and so on

Role: publicity warm-up, publicity painting on the font as large as possible, with the bakery's own VI, the color as obvious as possible.

Second, the distribution of opening coupons

A week or so in advance, distributed in front of the store. One per person, with the coupon can receive a free gift (such as cupcakes, etc.).

Points to note:

1, each person can only receive a small gift.

2, small gifts can not be issued at the cash register, you can set up a special gift exchange desk in front of the store.

3, small gifts on-site packaging, the action can not be too fast, the main purpose is to create a queue of lively scene

Role: before the opening of the consumer to do advance publicity; opening day to create a strong popularity, to attract consumers

Third, the door to the gift of tasting

sent the clerk to put on a work clothes, 6:00-9:00 p.m., with a bread or cake, with product

The door to the consumer's home, the door to the door to the door, to the consumer's home, to the door to the door to the door, to the door to the home of the consumer. Leaflets, go to the consumer's home, knock on the consumer's door, to each consumer to give a bread or cake, with a product leaflet.

After knocking on the door, the language is:? Hello, we are downstairs soon to open ** bakery, this is our production of ** bread, to give you a taste, we * month * opening, you are welcome to visit.?

Points to note:

1, applicable to residential community-type business district, each consumer can only give away one. Can not be repeated gift

2, strengthen the management of personnel to ensure that the gift to the household, the service attitude and service language must be trained in place.

3, leaflets can be matched with coupons

4, each clerk can give 100 consumers per night, try to arrange three clerks, 15 days before the opening of the door to give, *** counting 4500 consumers can be given.

Role: There is no better publicity than the product itself, 15 days before the opening, so that around 4500 consumers, are heard, seen, tasted our products, for the store's future business laid a solid foundation, the cost of about 10,000 yuan.

Fourth, the opening day of the publicity momentum

Balloons are the best festive atmosphere decorated, tied hydrogen balloons (or natural gas), continued to put the balloon in the air, to attract attention. This method is good, Paris sweet and other bakery commonly used.

Flowers and lights, or your innovative move to make the day a holiday.

Music + performance, singing and dancing, lion dance, etc., to make a lively atmosphere

Role: make the opening of the bakery shine, attract consumers, a hit.

V. Opening promotions

Special promotions, the original price of ** yuan, the opening of the special price of ** yuan.

Give promotions, buy one get one free, buy two get one free. Any purchase of ** yuan amount of free **, or buy ** free **, or give each child a ** candy.

Combination of promotions, the bread and drink combination matching, to sell at a more favorable price

Points to note:

1, be sure to specify the deadline for the promotion.

2, the promotional efforts to be big enough, the purpose is to do enough publicity effect, avoid not warm.

Six, special costumes

highlight the characteristics of the festive bright, to attract consumers, or can be dressed as a cake store mascot.

In the various programs can be dressed according to the program features, such as Dragon Boat Festival, employees can wear dumplings-type suit hat

Role: to attract the attention of consumers, the use of its curiosity, so that consumers can remember.

Seven, the gift of the opening celebration souvenirs

such as shopping bags, balloons, cartoon pens and other gifts.

The plastic ban prohibits the free provision of plastic bags, which can be produced printed? ** Bakery ** Branch Opening Celebration? The words of the shopping bag, given to consumers.

Role: to attract consumers, now shopping bags wherever you need to spend money to buy, the use of consumers greedy cheap psychology. And shopping bags have a long-term role in publicity and advertising.

Other outlets can also be paid to consumers at the same time to provide the kind of shopping bags, publicize the scale and strength of its bakery

Eight, special activities

Need to have a certain site in front of the store, generally need to be able to express the language of a strong presenter, to do the special activities, so that consumers to participate.

Such as: children's cake DIY contest, so that small children to participate in the hands of the cupcake labeled flowers, and then each group competition, awards.

Bread nutritional knowledge quiz, the host first read nutritional knowledge, and then let the audience answer, give awards.

Flying markers, shooting and other activities with a certain degree of competitiveness, and then give prizes to the winners.

Points to note: the success of this activity is the key point of the host to create an atmosphere, the ability to call on consumers to participate.

Role: to allow consumers to participate, so that more consumers onlookers, for the store suddenly gathered popularity.

Nine, lottery activities

During the opening period, shoppers can draw prizes, the site set up a lottery box.

Consumers from the raffle box to touch a shopping coupon, the amount of 1 yuan, 2 yuan, 10 yuan, 20 yuan. Four kinds, in the store shopping can be used instead of cash.

Consumers can draw one for each purchase of 30 yuan of items, and buy more and draw more.

Points to note: shopping coupons need to do a detailed description of the use of the above, and to clearly print out the effective date. Maintain good order, good records

These nine points are only to throw a brick to attract jade, open store to create a lot of ways, I believe you must have more better ideas in mind at this time.

How to do a good job of marketing management bakery

Many people would say, bakery marketing management is the management of the market, the management of customers, is nothing more than some of the money, data, sales reports and so on, but I said, management of these data, reports and so on is only the most basic management, if so, no need to bakery fanfare in the recruitment of marketing manager, every day to seek the wisdom of the world of the headhunter, the above work can be recruited! One or two clerks can be systematic management, just like the current Pearl River Delta many? Three to a complement? And OEM enterprises, as long as there are a few marketing clerk on the good, unnecessary market development, also do not need after-sales service; I engaged in marketing for many years, but also with a number of bakery bosses have played the account, every time we talk about marketing, and marketing management, the bosses are confused, full of confusion, and often stifled sighs, the heart of the rowan has not been.

Marketing is a systematic project, marketing management is also tedious and redundant, for marketing data, reports and so on, only the basic work, I believe that the bakery marketing management to manage the following key issues:

The key issue of marketing management, management of the market strategy, policy, planning the implementation of the changes in adjustments, product sales process, as well as the future development of the market.

Key issue one: marketing management, management of marketing strategy, policy, planning implementation and change adjustment, product sales process, and future market development.

For the baking sales staff, marketing is sales, is to sell the product, but, in the bakery pie store or marketing manager, marketing is the product in the present, the future stage of the market in all the performance of the bakery sales staff concerned about whether the sales are to see the growth of the bakery pie store should be seen is how long the product still has a lifecycle, how long the sales momentum, and, the current market. Bakery bakery products and marketing policies are adapted to market trends; for large enterprises and well-known brands, the most taboo is the pursuit of short-term interests, while ignoring the long-term development of the source, and the expansion of the brand's value, so that the marketing management should be concerned about the hidden behind the product marketing market development and changes in the management of this concept of crisis, the concept of competition and the concept of development.

Key question two: marketing management, management is the mentality of the sales staff, as well as the ability to control the market.

Most of the bakery has been marketing training, but I dare say, very few bakery marketing management training, and occasionally participated in marketing management training, basically ? The first time I've been to a bakery, I've been to a bakery. , shallow, more ridiculous is that many people simply did not do marketing, also does not have a professional resume, but to a large group of sales people in the market line climbed and rolled through the marketing, it is really dumbfounding; once experienced a similar thing, Shenzhen, a large training company, said to have many branches in the country, its branch in Shantou, a dozen regional managers to a company to do marketing training, the teacher! Than the company's regional manager of all the young, purely halfway out, is the kind of training and training for the training of young people, the results can be imagined, the training does not work, because of the face of the enterprise, all the regional manager of the enterprise is very patient to listen to the end of the door, will be sighing, said, which is the training? The company's main goal is to provide the best possible service to its customers.

Marketing managers, or the management of marketing middle and senior staff, themselves are marketing practitioners, pioneers, that is, with the ability to fight alone, but also teamwork, that is, single combat model, but also team management of the core leadership. In a variety of specific market activities, not only can they manage the market and teach sales staff to manage the market, but also should be able to manage the mentality of sales staff, good at mobilizing, stimulating the potential of sales staff to ensure the smooth implementation of marketing work.

Key question three: marketing management is the core of business management, but also the first of business management.

Here are two cases, one is a sales-oriented enterprises, such as Adidas, this kind of enterprise does not have a factory, is a light-asset type of enterprise, there is no production link, there is no production management, so these enterprises are managed by the sales and market, the management of the brand and the market value of the brand, for them, marketing and marketing management compared to marketing management is more important, which is the core of enterprise management. Another is a set of research and development, production, sales in one of the enterprises, many domestic enterprises, especially in the Pearl River Delta, Yangtze River Delta, Southwest and other regions, such enterprises face complex management procedures and links, such as Foxconn factories in Shenzhen, nearly 300,000 people in the production base, and even the general workers have 5, 6 layers, to the management, there are 14 layers, how large the management team and links, but, so many! What is the purpose of so many levels of management? In order to ensure that the OEM orders can not make a slight mistake, for Foxconn's brand image and reputation, otherwise, all marketing efforts into vain, and then look at Foxconn's marketing management, from the application of product research, market research, product testing harshly, to the user trial, the market test marketing, to the final quality assessment of the feedback, the interlocking, rigorous and demanding to the limit, all the work has been quantified to ? All the work has been quantified to the second.

As Kuo said: to improve the teaching power, to establish a flawless international image, to create sustainable value!

Therefore, no matter what type of business, all management serves marketing, from marketing, but also back to marketing.

Key question four: marketing management, management is the future of the market and brand development.

I found that most of the bakery managers Pupu equate the product with the brand, thought, as long as the product into the market, the brand will have, this is definitely a ? This is definitely a fairy tale fantasy.

In the bakery bakery marketing management, the management of the brand is the top priority, however, in the early stages of the market grind, no brand. As we all know, the brand has many connotations, both tangible and intangible, it needs to be accumulated, need to evolve, need to be packaged, of course, also need to be hard quality and continuous growth of sales data, however, all of this requires the baptism of time and the market proved that this baptism and the process of proof of the process is the process of management, the management of its work can be seen, need to be persistent, but the process is not visible! When talking about marketing management, bakery managers should see the work behind these and the development of the brand.