Desire is the internal power or motive force of a person's action. Marx also said that human needs are human nature. If I don't need anything, then I don't exist Monks have been practicing in monasteries all their lives, and finally there is no one who doesn't want to go to the west; All day long, Taoist priests meditate behind closed doors. Finally, no one doesn't want to be immortal. Obviously, it is impossible to "want nothing". In fact, without desire, there is no motivation and nothing can be done. The intensity of desire is an important indicator to measure a person's quality. Desire is actually a life goal and an ideal. The difference between entrepreneurs' desires and ordinary people's desires is that their desires often go beyond their reality, and they often need to break their current foothold and break through barriers to achieve them. Therefore, the desire of entrepreneurs often needs to sacrifice their spirit and strong will, and they will never stop until they reach their goals. Scholars have found that the desire of successful entrepreneurs often comes from the stimulation of real life, which is produced under the action of external forces, often not from positive encouragement, but from the negative stimulation of difficult environment. Exceeding the endurance of ordinary people is the second quality that entrepreneurs must have.
The so-called "difficulties and hardships, jade is successful", that is to say, it is not easy to start a business. For ordinary people, patience is a virtue, but for entrepreneurs, patience is an essential character. As the old saying goes, "You can do anything by eating vegetable roots." For entrepreneurship, physical torture is often nothing, and mental torture is fatal. If you want to start your own business, you must first ask yourself in your mind. Do you have such a "determination" in the face of all-round torture from body to spirit? If not, then you'd better not start a business. For some people, it may be a more suitable choice to work for others all their lives and be a wage earner. Broadening one's horizons is the third quality that entrepreneurs must possess.
Ordinary people like to boast that they are well informed. For entrepreneurs, being well informed is not a bragging capital, but a necessary quality. Extensive knowledge and broad vision can effectively narrow the distance between yourself and success and make entrepreneurial activities less detours. Vision is to look at problems with a certain width and height. Broad vision means that entrepreneurs can not only have a better start than others at the beginning of their business, but also save the fate of entrepreneurs and their enterprises at critical moments. The role of vision is not only manifested at the beginning of the entrepreneur's business, but also throughout the entrepreneur's entire business process. How broad a person's vision is, how big his mind is, and how big his career is. Observing the current situation is the fourth quality that entrepreneurs must possess.
The meaning of Shi Ming is divided into two layers, Shi Ming and Shi Ming. Potential is the trend. Potential is divided into general trend, medium trend and small trend. It is the general trend to conform to the situation and policies. Many entrepreneurs don't pay much attention to this work, and think that national policy research is "fake, big and empty" and meaningless. In fact, what the state encourages and restricts has a great bearing on the success or failure of starting a business. Medium potential refers to market opportunities. What is popular in the market now, what people like and dislike now, all indicate the direction of your entrepreneurship. Small potential is an individual's ability, character and specialty. When choosing a startup project, entrepreneurs must find a project that suits their abilities, interests and specialties, so that you can make persistent efforts and devote yourself wholeheartedly. The so-called understanding means that entrepreneurs should understand human feelings and be sensible. As the old saying goes, "everything is learned when things are clear, and human cultivation is an article." Entrepreneurship is to make money reasonably and legally, and also to transform society. Starting a business is not to be angry with anyone, but to make others feel how you are, so that you are comfortable. You're making trouble for yourself. A keen business sense is the fifth quality that entrepreneurs must possess.
The sensitivity of entrepreneurs is the sensitivity to changes in the external market, especially the rapid response to business opportunities. Business opportunities are very short-lived. Sometimes, in a flash, people who are slow to respond are not suitable for starting a business. Some people's business sense is innate, such as Hu Xueyan, a red-crowned crane merchant in the late Qing Dynasty. More people's business sense is cultivated by the day after tomorrow. If you want to be a businessman and entrepreneur, you should train your business sense like a hound. Good business sense is the basic guarantee for entrepreneurs' success.
Networking or the ability to build interpersonal networks is the sixth quality that entrepreneurs must have.
Entrepreneurship is not pumping "passive water" but planting "rootless trees". Everyone should have the conditions to rely on when starting a business, that is, the resources they have. The quality of an entrepreneur depends on his ability to establish and expand resources. If an entrepreneur can't establish his most extensive interpersonal network in the shortest time, his business will be very difficult. The interpersonal resources of entrepreneurs, including classmates, comrades-in-arms, fellow villagers, peers and friends, can also be collectively referred to as friends. Friends are like capital. For entrepreneurs, the more the better. "Depend on your parents at home and your friends when you go out" and "One more friend and one more road" are all wise sayings. If an entrepreneur can't make friends and has few friends, then he will definitely die in the process of starting a business.
Profound strategy is the seventh quality that entrepreneurs must possess.
Entrepreneurship is both a physical activity and a mental activity. The ingenuity of entrepreneurs will largely determine the success or failure of their entrepreneurship. Especially in the current situation of increasingly homogeneous products, limited market and fierce competition, entrepreneurs should not only be upright, but also have amazing ability. Strategy, to put it bluntly, is a way of thinking, a way to deal with and solve problems. For entrepreneurs, there is no hierarchy of wisdom. There is no difference between good and bad, good and bad, only the difference between good and bad use. The wisdom of entrepreneurs is: not sticking to one pattern and winning by surprise.
Extraordinary courage is the eighth quality that entrepreneurs must possess.
Entrepreneurship itself is an adventure. Those who have the most courage, dare to bet, dare to win and dare to lose are the most suitable for starting a business. Entrepreneurial adventure is different from aggressiveness. There is a story: a man asked a philosopher, what is adventure and what is rash advance? Philosophers say, for example, there is a cave with a bucket of gold in it. You go in and take it out. If that cave is a wolf's den, you are taking a risk; If that cave is a den of tigers, you are aggressive. The man said he understood. Philosophers also say that if the cave is just a bundle of firewood, then even if it is a dog hole, you are aggressive. The meaning of this story is that adventure is an activity: there is something you want, it is possible to get it through hard work and it is worth getting.
Knowing how to share with others is the ninth quality that entrepreneurs must have.
As an entrepreneur, you must know how to share with others. An entrepreneur who doesn't know how to share with others can't make his career bigger. For entrepreneurs, sharing is not generosity but wisdom.
The ability of self-reflection is the tenth quality that entrepreneurs must possess.
Introspection is to correct mistakes and to keep learning. Since entrepreneurship is a process of continuous exploration, entrepreneurs will inevitably make such mistakes in this process. Introspection is the premise of understanding and correcting mistakes. For entrepreneurs, the process of reflection is the process of learning. Whether you have the ability and spirit of self-reflection determines whether entrepreneurs can recognize mistakes in time, correct them and learn new things. Entrepreneurship will inevitably encounter setbacks. Self-examination ability and spirit can help entrepreneurs tide over the difficulties.
The qualities needed for starting a business are comprehensive, and each item is very important, so we can't neglect it. The lack of one item will affect the development of the career. The conditions that entrepreneurs must have:
For entrepreneurs, their entrepreneurial conditions can be roughly divided into social conditions and natural conditions according to different entrepreneurial conditions. They play an extremely important role in entrepreneurs' entrepreneurial activities.
1, social conditions
Social conditions mainly refer to the social environment in which entrepreneurs live, such as policy conditions, family conditions, work and study conditions, interpersonal conditions and so on. Entrepreneurs make full use of these conditions, which is the basis for entrepreneurs to open the entrepreneurial situation and successfully enter the entrepreneurial role.
Policy Conditions Since the 15th National Congress of the Communist Party of China, the CPC Central Committee has clearly put forward the basic economic system in the primary stage of socialism, that is, taking the socialist public ownership economy as the main body, guiding and encouraging the coexistence and development of other economic sectors. This provides a broad stage for entrepreneurs to start their own businesses, and makes China's non-public economy develop unprecedentedly. For example, Andy Lee, the master tutor of the School of Economics of Huazhong Agricultural University, edited China's first book "Economics of Rural Development" and became an agricultural expert with special contributions in China. In order to quickly transform his scientific research achievements into scientific and technological productivity, he invited eight professors to raise 200,000 yuan and set up the Imagination Company. They developed a new generation of EM products and brought them to the field to conduct experiments with park staff and local farmers. The successful product test has completely solved the problems of fish flooding and dead fish that plague farmers. At present, according to the actual situation of the company, Andy Lee has put forward the policy of "teaching the company, treating bacteria, virtual form and network distribution" with the word 16, making the imaginative products spread all over1provinces and cities, making the company the largest private bioengineering industrial base in China. The successful example of Professor Li's Revolution in the Sea shows that favorable policy conditions provide a relaxed external entrepreneurial environment for entrepreneurs' entrepreneurial activities.
Family conditions Family is the cradle of early enlightenment education and healthy growth of entrepreneurs. Every entrepreneur's family conditions vary from person to person. No matter whether the family conditions are good or bad, there are favorable factors for entrepreneurs to use. Some families have relatively good conditions, for example, the main members of the family have certain status or influence in society, so that entrepreneurs can get to know some key people who are beneficial to entrepreneurs' future entrepreneurial activities at an early stage. Some families inherit and continue to engage in or expand traditional family entrepreneurship projects. Years of operation have provided entrepreneurs with a lot of business experience and projects, and the traditional monopoly of production or management technology makes entrepreneurs often succeed in entrepreneurial activities. For example, Tao is a darning worker in Nanjing Gulou Dyeing Factory. When she was laid off, she found a job in the labor market. When she came to the labor market under the sign of "darning worker", I didn't expect several people to ask her to go home to darn clothes and quilts. After a period of observation, she found that with the changes of the times, urbanites will darn less and less, and people often encounter such scratching in their lives. It's a pity to throw away a good dress because I accidentally hung a small hole. Therefore, people are looking for a professional darning industry. When she learned this information, she decided to set up the first darning booth in Nanjing according to her own specialty. So far, she has trained more than 30 darning personnel, distributed in Yancheng, Maanshan and other places, and has since embarked on the road of re-employment.
There are also some entrepreneurs whose family conditions are very general, and some are even worse, but this has not affected their self-confidence and entrepreneurial activities. Since ancient times, there are still many entrepreneurs who have overcome many difficulties and gradually realized their ideals and ambitions through their own efforts.
Interpersonal relationship conditions Interpersonal relationship conditions are also very important for entrepreneurs. Especially in the current market economy, improving interpersonal relationships will play a positive role in promoting entrepreneurs to successfully complete their entrepreneurial activities. The so-called interpersonal relationship conditions mainly refer to the relatively stable relationship that entrepreneurs gradually form in their own work, study and living space, and have various favorable conditions for entrepreneurs to engage in entrepreneurial activities. People have social attributes and natural attributes, and social attributes are mainly reflected by people's social behaviors. Specifically, it is impossible for individuals to leave this social group in terms of food, clothing, housing and transportation, and always have direct or indirect contact with others. In this way, entrepreneurs always gradually form a relatively stable relationship network in their own lives. This network is a rare asset for entrepreneurs. Meanwhile; As entrepreneurs, we should also learn to make full use of and mobilize these favorable factors, so that they can help entrepreneurial activities to the maximum extent. As we all know, Liu Bei in the Three Kingdoms was just a descendant of the declining royal family who sold straw sandals in the early days. The main reason why he was able to become the hegemon of one of the Three Kingdoms was that he used several relationships. The first is clan relationship. Because Liu Bei claimed to be a descendant of Emperor Xian of Han Dynasty, the whole world and clan sympathized with him. Taking refuge in Jingzhou illustrates this truth. The second is the alliance. Guan and Zhang made great contributions to Liu Bei's victory over the world. They were able to lay down their lives to protect Liu Bei because of the "Three Oaths in Taoyuan". The third is interpersonal relationship. Zhuge Liang contributed greatly to the emergence of the situation in the Three Kingdoms. The reason why he was able to "devote himself to death" was nothing more than to repay the kindness of caring for Mao Lu. Therefore, although Liu Beiwen is not as good as Kong Ming and his martial arts is not as good as Guan and Zhang, he can make full use of various relationships and make his own contribution. It can be seen that interpersonal conditions are very important for entrepreneurs.
2. Natural conditions
Natural conditions mainly include the living environment conditions of entrepreneurs and their own conditions. Living environment conditions often have a great influence on the industries that entrepreneurs are engaged in, and the conditions of entrepreneurs themselves largely determine the success of entrepreneurs' entrepreneurial activities.
As the saying goes, relying on mountains to eat mountains and relying on the sea to eat the sea shows that our ancestors' understanding and analysis of the natural conditions on which they depend for survival is relatively comprehensive and reasonable. People's survival is always inseparable from a certain natural region and social space. In terms of residential areas, there are plains, mountains, towns and villages. But no matter what kind of area, as long as people live in it, it means that this area can provide corresponding energy and resources for human survival. Entrepreneurs who are willing to engage in catering, service and other industries should choose cities. Entrepreneurs who are willing to engage in planting and planting should choose the countryside. First of all, they have large commercial space and fresh air. Second, the nature of the industry also determines the scope of entrepreneurs' choice of entrepreneurial fields. For example, Lin Lingzhi, a farmer from Cao County, Shandong Province, returned to his hometown to run a farm after failing the college entrance examination. She read in the newspaper that people prefer to eat rare game at present, so she thought of raising birds, so she went to town to visit experts and learned the essentials of raising birds. After returning home, she set up a simple pigeon farm. At first, due to unreasonable management and feed composition, the breeding was frustrated, but she did not lose heart. After more than half a year's exploration, she finally succeeded. In less than a year, she earned 6.5438+0.8 million yuan. At the same time, on the basis of the original, she further expanded the scale of breeding, from a single breeding port to diversified comprehensive management, with more varieties, higher output and increased income. At present, she has set up wholesale and retail outlets in Shanghai, Jinan, Beijing and other places, and the scale of operation has gradually expanded, becoming the largest and most profitable comprehensive group company in the county and even the whole province. Therefore, for entrepreneurs, there is much to be done in both cities and villages.
Self-quality conditions The self-quality conditions of entrepreneurs determine the nature and business scope of entrepreneurs' entrepreneurial activities, and also determine whether entrepreneurs can succeed in the end. The entrepreneur's own quality should include intellectual and non-intellectual factors such as cultural quality, physical quality and psychological quality. In today's society, a successful entrepreneur must first have a high cultural quality, such as skills and cultural level in the industry; Secondly, physical fitness, which is difficult in the early stage of starting a business, makes it difficult to do everything well without a good physical fitness. Similarly, non-intellectual factors are also very important for entrepreneurs, such as their personality, character and mental health. These are all very important, such as their weak will, despicable quality, unhealthy psychology and so on. And it is difficult to achieve great things.