I worked as an intern at Coca-Cola for a while. Once I visited the market and saw Pepsi Tropicana, I noticed that the label on it said: No breadcrumbs! Because only Pepsi and Coca-Cola are authentic orange juice drinks in our region, I went back to the office and asked my sister in the marketing department: But what does this slogan mean?

He said, look, the pulp of pure Connery is grain by grain, and the fruit in the orange is all crumbs! But it doesn't matter, even if they say this slogan, it's not as good as ours! During the previous internship, a senior visited the factory and said that after mixing the orange juice, he took a pack of fruit crumbs and put them into the juice to break up and then canned them. Although it is harmless, it does feel a bit deceiving consumers! At that time, in order to enter the low-concentration juice market, Coca-Cola first developed queer (Market Segmentation Strategy) for the children's market, and then began to develop low-concentration juice for the mass market after success. At that time, the 1 number in the low-concentration juice market was unified fresh orange. In order to compete with fresh oranges, Coca-Cola chose the strategy of content upgrading (more selling points and better taste experience). Pure fruit granules taste ordinary, but people can see orange granules inside. So Coca-Cola chose orange velvet. It can not only make people see the thick pulp, but also not affect the sweet and refreshing feeling brought by the juice. So in the promotion year after year, I finally surpassed the fresh orange and took the position of the boss. At present, the annual sales of single product exceeds 654.38+0 billion, and the profit is even richer (only in Chinese mainland).

P.s. 1 Uni-President Because of strategic mistakes in those years, 10% juice and iced tea were overtaken.

Another interesting thing is that Coca-Cola was not very confident when making low-concentration juice, so it wanted to buy Huiyuan and offered a very high price ($2.4 billion). Unfortunately, the Ministry of Commerce refused to show a sense of existence. What a pity. In terms of Huiyuan's market value, slag management and even worse product development ability, it is very lucky to find such a big head as Coca-Cola. Zhu Xinli said that he sold the enterprise as a pig, but this was actually a negotiation strategy. He told Coca-Cola. In fact, his heart is full of joy. Unexpectedly, the Ministry of Commerce and Chinese people took it seriously. National brands are sold as pigs? Absolutely not!