On August 24th, General Mill Yi Co., Ltd., an affiliated company of Haagen-Dazs, added an announcement of administrative license. The reporter of the East Business Daily noticed that the key reason for the punishment was that the three kinds of ice cream moon cakes included in the pre-purchased gift card in Haagen-Dazs' advertisement claimed to be chocolate skins, but according to the composition list, raw materials and raw material test report of the defendant's goods, the skins of the above goods were all ivory cocoa butter chocolate cakes.
According to the website of Credit China, General Mill Easy Co., Ltd. is a food production and sales company, which mainly produces and sells ice cream, snacks and leisure snacks. It set up "Haagen-Dazs official flagship store market sales related products" on the service platform of Tmall Mall. On July 20th, 2020, General Mill _ Yi Co., Ltd. presented the pre-purchase service of "2020 Mid-Autumn Festival Haagen-Dazs Orange Heart Orange Mid-Autumn Festival Moon Cake Ice Cream Gift Card" in its Tmall Mall store "Haagen-Dazs Official Flagship Store", and announced the purchase of web advertisements.
The skin components of the pre-purchased gift card in the advertisement are "Oolong White Peach Moon Ice Cream", "Jasmine Strawberry Seedling Moon Ice Cream" and "Matcha Moon Ice Cream", which are described as "Oolong Chocolate Skin", "Jasmine Green Tea Chocolate Skin" and "Matcha Chocolate Skin" respectively. However, according to the composition list of the defendant's goods and raw materials and the test report of the raw materials, the skins of the above goods are all milky white chocolate skins instead of cocoa butter, so the skins of the goods should be chocolate skins instead of chocolate skins as mentioned in the website.
As a result, General Mill _ Yi Co., Ltd. was fined 1 10,000 yuan by Shanghai Pudong New Area Sales and Market Supervision Administration, and ordered to suspend publishing false advertisements.
According to public information, General Mill Easy Co., Ltd. was established on September 29, 2006 with a registered capital of US$ 65,438+00025,700, and its legal representative is Qiu. Its business scope includes wholesale, retail, online retail and import and export trade of food, dairy products, frozen products, new Chinese rice noodles and ice cream. Give warehousing and logistics and other supporting facilities business.
Written by: Dong Shang Intern reporter Yang Tianzhi
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