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What is Fantong?
Question 1: What does Fantong do? What is Fantong? To put it bluntly, it means advertising in the information flow of Weibo. Fantong is divided into three advertising forms: blog post promotion, application promotion and account promotion. Regardless of the form, advertising information will be accurately delivered to the target group according to user attributes and social relationships.

Question 2: What are the advantages of Fantong? Weibo Fantong is an official product launched by Sina. It can enable enterprises to carry out better Weibo marketing on Weibo, which is also very beneficial to the promotion of the website. Weibo Fantong has the following advantages: First, the users targeted by Sina Weibo Fantong are all registered users of Sina Weibo. No matter how many fans you have, Fantong can cover all your potential customers. Two: Weibo Fantong can locate accurately. You can match its area, gender, age, hobbies, keywords and social relations in the backstage of Weibo, so that you can accurately deliver your advertising information to your customers. Three: Weibo Fantong is displayed on the Weibo of your potential customers near the top of the information flow, so that the information you publish can be 100% exposed to your potential customers. Four: You can fully control this charge of Weibo Fantong in the future. Five: Support location marketing, pay by effect and multi-dimensional communication.

Question 3: What is Weibo's Fantong and where is it promoted? Fantong is promoted in Sina Weibo's information flow, with a web version and a mobile terminal.

In terms of advertising content, it is located in the third article, within 140 words, with nine pictures or videos+links. Advertising form: that is, "with xx attention and xx million fans" and "attention" in the lower right corner.

Interactive methods include: collection, comment, praise, forwarding, clicking on links, etc. Among them, comments are not charged.

Question 4: What is Fantong and its backstage operation? Fantong is a tool to help advertisers put advertisements in Sina Weibo.

The background operation you want to ask should refer to the form of advertising. Fantong has three forms of advertising: blog promotion, application promotion and account promotion. Regardless of the form, the advertising information will be accurately delivered according to the user's attributes and social relationships.

Question 5: What effect does Fantong achieve? Asking for answers, customers' answers are mostly about the input-output ratio. I can't provide input-output ratio, let alone make any guarantee for input-output. Please take a look at this product Fantong. The problem it solves is:

The problem of information arrival in Weibo

Yes, because of the timeliness of Weibo, your Weibo is easy to be brushed off; Under normal circumstances, your information can only be seen by your own fans, but you can put Weibo on top of others by using Fantong. Do you know now? It solves the problem of information reaching.

Whether a Weibo is effective is generally composed of the following three aspects:

Quality of vermicelli;

The quality of Weibo;

Arrival rate in Weibo.

Fans have solved 1 and 3. In the second part, we need advertisers to edit good ideas to ensure that your Weibo can attract others in front of high-quality fans.

Question 6: What does Weibo Fantong mean by bidding? Isn't it a thousand exposures in 5 yuan? Then why are all bids exposed almost 30,000 times, but you can also choose to bid? The agent answers: Bidding means that everyone competes for the same advertising space by bidding. Assuming that the dimensions of the target users selected by two people are exactly the same, the highest bidder gets the advertising space, and the corresponding advertisement of the person with the lowest bid cannot be put out. According to the different dimensions of different promotion products, it is normal to reach 30/CPM. At this time, you may not be able to put it out by choosing 5/CPM. In this regard, it is recommended to find an agent to provide professional services, and you can choose more accurate dimensions, better ideas and best bids to ensure the advertising effect!

Question 7: What kind of presentation mode is inserted into the information flow of Weibo after the launch of Weibo Fantong, as shown in the figure ~

This one is PC-side, and the mobile one is almost the same. It is delivered according to the crowd set by itself (region, age, gender, hobbies or fan groups of designated Weibo users).

Question 8: When did Sina Weibo's Fantong promote this service? It's about 13 years. Now it's relatively perfect, and the advertising bid more than before needs to be improved accordingly.

Question 9: What is the difference between Fantong APPlication promotion and application users? They are all used for app application promotion. The display position of application promotion is slightly smaller, and the information displayed is basically a description and an icon with limited content; Appraiser is equivalent to an upgraded version of application promotion, which can show classification, installation package size, download volume and some customized information.

Question 10: What is the function of Fantong? "Fantong" is a marketing product based on a large number of users in Weibo, which widely transmits enterprise information to fans and potential fans. It will accurately deliver information to the target population according to user attributes and social relationships. At the same time, "Fantong" in Weibo also has all the functions of ordinary Weibo, such as forwarding, commenting, collecting and praising.

First, the users targeted by Sina Weibo Fantong are all registered users of Sina Weibo. No matter how many fans you have, Fantong can cover all your potential customers.

Second: Weibo Fantong can locate accurately. You can match its area, gender, age, hobbies, keywords and social relations in the background of Weibo, so that you can accurately deliver your advertising information to your customers.

Third: Weibo Fantong is displayed on the Weibo of your potential customers near the top of the information flow, so that the information you post can be 100% exposed to your potential customers.

Fourth: You can fully control this fee of Weibo Fantong in the future.

Fifth, support location marketing, pay by effect and multi-dimensional communication.