I have been rolling in the WeChat business for two years, and I am currently operating a long-term product "jujube, black sugar and ginger tea". The name of the product can let everyone know its efficacy (jujube, brown sugar, shredded ginger) For women, it can help her get rid of body cold, warm the uterus and return menstruation to normal track. For men, it has the effects of strengthening yang and tonifying kidney, supplementing vitality and doubling work intensity.
As far as present life is concerned, nine out of ten women have chills, and too much cold accumulates in the body, which leads to a series of illness symptoms caused by "cold", such as palace cold and dysmenorrhea, the most representative of which is palace cold, which can lead to infertility and even genetic characteristics, which directly affects the continuation of the next generation.
In order to study this product in depth, it took nearly two weeks to break through the understanding of palace cold and dysmenorrhea. For example, severe dysmenorrhea can lead to depression, bad temper and bad smell, which will affect sexual life with men.
This knowledge is more comprehensive than many women's, so the name "Friends of Women" comes with it. Having said that, panning for gold in women has always been a hot topic in WeChat business. For example, we often talk about whether the skin is short of water, the size of breasts, some private care, weight loss and so on. Therefore, to do WeChat business, you must chat with a group of women, so that you can afford it and let it go.
I'm not here to publicize how awesome my products are, let alone how honored I am to be a "friend of women". But I want to tell you that if you want to do a good job in WeChat business, you must understand women, know what women need, and synchronize the channels for women to chat, otherwise you will become lonely.
No matter whether men or women do WeChat business, most of the consumers of WeChat business are women, so it is obviously difficult to answer all kinds of tricky questions if you can't be a professional female consultant, and professionalism is a symbol of ability, so you can conquer the road to wealth.
What is the most important in the field of traditional Chinese medicine? Is it a doctor? Or Chinese medicine? There is no doubt that the answer is the doctor, because pharmacies have medicines, even if they are the same, exactly the same medicine, we still have to go to the hospital to consult the doctor and ask the doctor to prescribe the medicine. Holding a doctor's prescription and catching expensive herbs in the hospital?
So how important is the major? A professional person will always be worshipped and followed by others. In the face of market competition, team competition, product competition and training system competition, if you can't shape yourself into a professional WeChat merchant, how can you compete with it?
The professional WeChat business players I summarized should have the following three core points:
1, which can deeply understand the core demands and pain points of the target population. This is the foundation, and it is also the foundation of products and business. We can't grasp the inner desires and feelings of customers. No matter how good the product function and technology are, it is difficult to arouse the buzz of customers, let alone the impulse to buy and the behavior of trading.
2. Be able to put forward a value proposition that hits the core demands of the target population. The so-called value proposition is the reason why customers transform you and your competitors. It solves the pain points of customers, or meets their needs. Each value proposition contains optional product and service series to meet the needs of specific customer groups. In this sense, the value proposition is a collection of benefits provided by the company to customers.
3. You can find the core of marketing and the foil combination that supports this core. The core of marketing is the top-level design of what to market and sell. It needs to be refined, refined and accurately excavated from the aspects of technology, products and functions. It not only caters to the core demands and pain points of the target group, but also highly supports your value proposition. With the support of matching combination, the marketing core is increasingly full, fleshy and realistic.