Tea shop business plan 20 19-I am a college student, majoring in property facilities management, and I have been interested in business since I was a child. Now I am going to graduate from college. With my hobby and yearning for business, I always hope to open my own tea shop to increase my income. Many tea shops attracted me, and I was greatly interested in it because of the enlightenment when I went to drink tea. According to my experience, financial situation and understanding of today's society, I decided to be cautious and think twice, because it has certain risks and my own lack of experience. With the continuous improvement of residents' living standards, the consumption of college students is getting higher and higher. Pursuing environmental protection and healthy consumption has become a lifestyle, so I plan to sell some milk tea products to provide leisure and entertainment places for college students, and customers are the first. This is our aim.
I. Market survey
Tea shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the management of tea shop does not need much working capital, which is very suitable for small businesses to start their own businesses.
Milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1, management must have characteristics. There is no market for products without characteristics.
2. Whether the quality is good and the taste is consistent. Through contact with many peers, we have successfully done a good job in this regard.
3. Small shops should also be managed professionally.
4, timely understanding of consumer preferences and peer products, timely adjustment of products and tastes.
Second, the investigation of other tea shops:
1, store hardware survey. It mainly includes: the investigation of the location of competitive stores, the appearance and image of stores, the structure of buildings, and the configuration of business facilities.
2. Shop display layout survey. It mainly includes: the investigation of floor composition, plane layout, area division, commodity display and store atmosphere creation of competitive stores.
3, commodity ability survey. Investigate and analyze the complete variety, price band, quality and supply of milk tea in competitive shops.
4. Investigation on store operation and management. Investigation on promotion, replenishment, display and environmental sanitation.
Third, the business strategy
1, marketing strategy analysis
Print small business cards for delivery.
Accommodation in university campus is relatively concentrated, and students are basically in the dormitory, so this direction can get very good publicity effect.
put up an advertisement
Advertisements can be posted in crowded places on campus for publicity.
Network publicity
It can be publicized on the website where students are concentrated in our school.
Word of mouth transmission
Can be introduced by classmates and teachers to increase consumer groups.
2. Service.
The service of tea shop must be first-class and smiling.
Fourth, the purchase of tea shop equipment
Since I don't join other people's stores, I have to buy everything myself. Because I'm in a small business, I'm trying to find a good and cheap source of goods, and I can't buy good equipment, which will not only waste hundreds of dollars, but may also make me lose a lot of long-term customers. Don't be careless. Matters needing attention in the specific use process are:
1, sealing machine
(It is sold in shops selling cooking machinery and sealing equipment.) It is equipped with a counter. Every time you seal a letter, the counter will record the number, whether the power supply is connected or not. It is a kind of mechanical counting. Others without counters are cheaper. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, but where it is pulled off, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.
2. Sealing film
Pay attention to when purchasing, the sealing film should not be too thick, it is easy to seal if it is too thick, and it will be difficult to insert the straw. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.
3. Cup
When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.
4. straws
Plastic products, plastic bags, cups, etc. are sold in stores. There are not many shops to sell, so you should look carefully. After all, it's for milk tea, and there are not many places to use it like cups. There are 5000 pieces in a big bag, and there are 100 pieces in each big bag. You can buy a few small bags, but it will be more expensive. When purchasing, we should pay attention to the thickness of the materials, not too soft.
5, mixer xxx brand is better. Whether it's materials or running time, it's better than xxx and other messy brands, and the price is not expensive. There's nothing to say about this. It's best to buy it in a big shopping mall, and the after-sales service is better.
6. Water dispenser
In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. I need a lot of hot water in winter, so I made another device myself to solve it.
7. Container
Sugar, milk tea powder, creamer, pearls, etc., all need suitable containers to hold, and these things can be purchased according to their own preferences. However, it should be noted that these containers should be covered. First, it is sanitary. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is better to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
Reasons for entrepreneurial projects:
Milk tea has a good development trend and great potential. However, we should pay attention to the following points:
1, management must have characteristics. There is no market for products without characteristics.
2. Whether the quality is good and the taste is consistent. I have come into contact with many of your peers and have successfully done a good job in this respect.
3. Small shops should also be managed professionally.
4, timely understanding of consumer preferences and peer products, timely adjustment of products and tastes.
Tea Shop Business Plan 20 19 II. Project Introduction:
Our shop is an entrepreneurial project with low capital investment, wide consumers, fast recovery cost and easy to find. Generally, except for the store rent, labor and daily expenses of about 3 months, the operation and management of the tea shop do not need much working capital, which is very suitable for small businesses to start their own businesses. Our store is called "xxx", which is easy to remember and easy to remember. Our goal is to attract customers with the unique characteristics of ordinary tea shops and get big profits. After a year of building the reputation of "xxx", establishing brand effect and accumulating funds, we will expand our operation to other markets through investigation and pilot, and get greater benefits. Through continuous reform and gradual improvement in the process of operation, we will form a reputation and expand the market share, forming a chain of "xxx" tea shops.
Second, the industry analysis
Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the milk tea shop industry is also fierce. We must make characteristics so as not to be eliminated and stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around 3.5 yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.
Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.
III. Introduction of products/services
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.
In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. The main ingredients of milk tea are: milk powder, tea, sugar, water (and ice) and spices (including pearls in bubble tea). The taste of milk tea made of different water is very different. Do you use tap water? Or mineral water? Or mountain spring water? Seawater? Filter water? This is completely different. Although mountain spring water is expensive, it tastes good, and only when the products are good can there be repeat customers. So is ice, and the process of making ice will also seriously affect the quality of each cup of milk tea. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basically understand:
1, learn to taste milk tea;
2. Formula of raw materials;
3. Seasoning quantity and time;
4. Application of equipment and seasoning temperature;
5, seasoning techniques;
6. Preservation of milk tea;
7. Packaging requirements of milk tea;
8. Changes of milk tea, including sample change and qualitative change, such as: pulling flowers.
Fourth, store location
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, if the location is not good, no one will go to Wan Li to have a cup of milk tea with you, and the bustling area is the best choice. This is something that does not need to be considered, but the high cost of busy lots has to be considered. Therefore, we should find the site according to our own investment ability and competitiveness, see the current situation of shops, and estimate the future development. It is necessary to evaluate the level of berth consumption, and it is not advisable to invest heavily in places with low consumption; Similarly, places with high consumption should not invest low. We should also consider whether there are peers nearby or around, the price and quality, if there is no competition in the shop we are looking for, whether there may be competitors in the future, and so on. Especially for investors with short funds like us, in the calculation of win-loss balance, we will determine the store location according to the data "the opposite store rent should not exceed 15% of the average minimum turnover". The surrounding area of the school is a very good location, with more students and more consumption. In addition, it should be added that most customers who buy milk tea are women, so if there are many girls, especially young girls, it is undoubtedly a good place.
V. Decoration and Equipment Purchase
Decoration is designed and decorated according to the investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. In particular, in view of young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements.
Equipment is purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency. Store equipment should be matched with the store's hydraulic power, especially in the small pedestrian street area, and it is necessary to consider finding another kitchen to coordinate. The production of milk tea generally uses the following equipment:
1, sealing machine
With a counter, it is usually sold in shops that sell cooking machinery and sealing equipment. Every time a letter is opened, the counter will record the number, regardless of whether the power supply is connected or not. This is a kind of mechanical counting. Pay attention to the selection of sealing machine, find a cup to seal it, adjust the temperature to about 170 degrees, press it for about one second, and take it out to see if it is sealed; Squeeze it a little harder to see if the seal is firm or not, if there is any weak seal or a small hole with air leakage. Pay attention to whether the sealing film is cut neatly or not, that is, whether the upper and lower dies are flat or not and the tooth blade is not sharp.
2. Sealing film
Generally, the place where the sealing machine is sold will be sold with it. When purchasing, you should pay attention to the fact that the sealing film should not be too thick, which is easy to seal, and it will be difficult to insert the straw when inserting it. If you use too much force, you will either insert the straw, or drop the milk tea on the ground, or accidentally insert the cup. In terms of materials, too thick is generally not a good material, it will be very brittle, and it will crack a big hole when inserted.
3. freezer
Generally buy a two-room freezer, half refrigerated and half frozen.
4. Cup
Plastic products, plastic bags, etc. are sold in stores, and sealing machines are also sold in stores, usually 2000 boxes, not only for sale. The price of the cups is not much different, but the quality is quite different, and the cups are very important. Be sure to shop more and buy them carefully. When buying, you should first look at the thickness of the material. If it is too soft, it will pinch out the milk tea if you hold it hard, but you can't hold it if you don't. It's best to take a glass of water at home and feel it first, and then hold it in your hand when you buy it to see if the thickness is enough. And the most important point is: the firmness of the cup rim. The rim of the cup should be thick enough and strong enough, and the key is to use uniform materials, so that when the milk tea is filled, the rim of the cup will not be spilled. A cup with a thin cup and a soft rim will greatly destroy the customer's mood, and while doubting the quality of the cup, it will definitely doubt the quality of milk tea.
As for the cups consumed in stores, you can go to several stores as much as possible, choose strange and novel cups and amazing works, and there can be many styles. Don't buy too much for each style, which will make people curious.
5. straws
Plastic products, plastic bags, cups and so on are sold in shops. There are ***5000 pieces in a big bag, and there are 100 pieces in each big bag. You can buy several small bags, but it will be more expensive. When shopping, you should pay attention to the thickness of the materials, not too soft. If you buy too thick sealing film and too soft straw, your customers will be so ugly. When you buy, try pressing the tip of the straw on your finger. If your hand doesn't feel much pain, the tip of the straw has been bent, which is too soft. The shape of the straw should be distinctive, and you can use the types that others don't commonly use and dare to use.
6. Mixer
Xxx brand is better. Whether it's materials or running time, it's better than xxx and other messy brands, and the price is not expensive. It's best to buy this in a big shopping mall, and the after-sales service is better.
7. Drinking machine
In order to save costs, we can choose desktop ones. Since the main component of the water dispenser is a heater, we don't need to buy any famous brands, just pay attention to the fact that the inner container is stainless steel, and don't hold too little water at a time. There is a lot of hot water in winter, so you can make another equipment to solve it.
8. Container
Sugar, milk tea powder, creamer, pearls, etc., all need suitable containers to hold, and these things can be purchased according to their own preferences. However, it should be noted that these containers should be covered. First, it is sanitary. Second, in hot weather and rainy days, raw materials are easy to agglomerate or melt, so it is better to cover them in time when not in use, such as fresh-keeping boxes and seasoning boxes.
VI. Human Resource Planning
With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this resource well.
According to each person's different advantages and strengths, we arrange the staff of our store as follows: xxx, the manager, and is responsible for the procurement of raw materials, ensuring the procurement quality of raw materials, and controlling the inventory, and ensuring the normal operation of the store without overstocking too much funds. Xx, very thoughtful and flexible, is responsible for the trial and research and development of new milk tea, ensuring that a new product is launched every week. Xx, cautious, careful, responsible for financial work, statistical income and control expenditure. Xx, diligent, skillful, bold and careful, is responsible for the operation management of products, that is, the preparation of milk tea, ensuring the speed of operation and serving customers.
After one year, when the store business is booming or expanding, we will recruit some experienced talents. Please note that we would rather be stupid than too smart, because too smart is easy to betray our bones. In recruitment, we should try to avoid recruiting relatives and friends in order not to have too many property disputes in the future.
Seven, market analysis and forecast, competitor analysis and the characteristics of our store.
The demand is at a large stage at present, and it will increase in the future. At this stage, most competitors are not distinctive, and a few enterprises with characteristics have not been promoted. Therefore, if the enterprise wants to occupy a certain market position after entering the market, it must strive to create characteristics and attract people in a unique way. In the course of business, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.
Eight, marketing strategy
1, advertising
For the visibility of the company, we will let customers know about "xx" through leaflets, and we will set up posters at the door of the store to inform them of the recent launch of new products and recent promotional activities. The signboard of the storefront uses conspicuous and eye-catching colors and models. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff are wearing our work clothes.
2. Promotion plan
A. For members, 25 yuan/person, one-time consumption in 20 yuan is free, and members can get a 10% discount when using the membership card, and they receive blessings and gifts from our store at the birthday party.
B. It's refreshing to use strange and novel cups and straws.
C. Couples' cups and straws are used. When couples come, they can recommend couples' packages and give them gifts.
D launch special holiday products and activities in various festivals to attract customers.
E. Give a small gift when one-time consumption arrives at 15 yuan. Sometimes we can send our specially-made T-shirt with our store name, which not only delights our customers, but also enhances our popularity.
3. Price
There will be a special price two days before each new product is launched, and the rest will be sold at the average market price, and the price will be raised appropriately when you have your own brand in the later period.
4. Team management
Each staff should do their job well. In important affairs, the manager will call people to discuss and make decisions.
5. Service
The staff in the store should do a good job in service, maintain a good mood, be careful and polite to customers, and not lose their temper with customers.
If the actual situation is not as ideal as the current expected plan, our store will adjust its marketing strategy in time, and close down after dealing with all the equipment and facilities within two years. One year later, if it is profitable according to the expected plan, it is planned to expand the business area in the next one to two years, install several sets of sofas to establish more comfortable entertainment forms, and provide music in the store. If conditions permit, guitar playing and song ordering modes can be added to provide customers with a more comfortable environment. After three years, if the turnover of tea shop is still stable, consider building chain stores in other markets.
Tea Shop Business Plan 20 19 Sanben Store is an entrepreneurial project with low capital investment, wide consumer base, fast recovery cost and easy to find facade. Our store is called "xxx milk tea shop", which is easy to remember and can be remembered quickly. Our goal is to attract customers with the unique characteristics of the general tea shop and get big profits. It will take one year to build the reputation of "xxx tea shop", establish the brand effect and accumulate funds, and then expand the operation to other markets through investigation and pilot, and get greater benefits. Through continuous reform and gradual improvement in the process of operation, we will form a reputation and expand the market share, forming a chain of "xxx tea shop" tea shop.
Second, the industry analysis
Milk tea and coffee belong to mass consumption, and there are many consumers, mainly young students. Both the current market demand and the future market demand are great, but the competition in the milk tea shop industry is also fierce. We must make characteristics so as not to be eliminated and stand out in the industry. At present, most tea shops have the same taste, so if we want to do well, we must innovate, such as adding new tastes and using strange and interesting cups to make customers feel refreshed. At the same time, we should pay attention to the hygiene of the tea shop, so that customers will have a clean and fresh feeling as soon as they enter the tea shop.
For the pricing of products, we will set different prices according to different tastes, generally around 8 yuan, which is the same as the average market price. We take the competitive advantage of products and seize the market share with the quality and characteristics of products.
Because there are many similar stores, it is difficult to enter the industry, and most customers have inertia consumption psychology, so it is difficult to gain competitive advantage in the industry. Therefore, we will get a pass to enter the market with high quality and low price in the early stage of opening, and there will be promotions and special activities, which will be introduced in the products and services.
III. Introduction of products/services
Our shop mainly deals in all kinds of coffee and milk tea. In addition, in order to meet customers' consumption needs, we also deal in double-skin milk, shaved ice, milkshake, various fruit juices and drinks and various snacks, such as melon seeds and roasted wings of various flavors. In order to attract customers, our store will constantly try to develop new kinds of milk tea, which will become the recommended drink this week and will be sold at special prices two days before its launch. If the response is good, it will become our special product. In order not to be surpassed by imitation, we will constantly introduce new products, holiday products and anniversary products. For example, Valentine's Day: milk tea for lovers, Singles Day: milk tea for singles. Constantly attracting customers because of their characteristics, making customers impressed with our store, and gradually forming a word of mouth, becoming an intangible brand asset of enterprises.
In addition, it can be operated by combining seasoning technology with the requirements of wine mixing process, which is a qualitative leap and an artistic enjoyment. Therefore, for the long-term development of the enterprise, the operators have really learned the technology of milk tea. Basic knowledge: 1, learn to taste milk tea; 2. Formula of raw materials; 3. Seasoning quantity and time; 4. Application of equipment and seasoning temperature; 5, seasoning techniques; 6. Preservation of milk tea; 7. Packaging requirements of milk tea; 8. Changes of milk tea, including sample change and qualitative change, such as: pulling flowers.
Fourth, store location
Milk tea is a fast-consuming leisure drink, which is completely dispensable. Therefore, the bustling area is the best choice. Moreover, milk tea is the favorite thing of teenagers in modern society, so I plan to open it near the school. Guangdong teachers college of foreign language and arts is a good environment. If possible, I hope it can be in the commercial street at the gate of xxx College.
V. Decoration and Equipment Purchase
Decoration is designed and decorated according to the investment quota, consumption level and product collocation. The style of decoration should be in line with the consumption power, and it is comfortable, hygienic, concise and generous. In particular, in view of young people's ideas, it is necessary to design more distinctive and let young people like it. Pay special attention to the flow design of the bar, design the program according to the product demand and equipment, and consider the space needed for product advancement and equipment addition as much as possible while operating smoothly. This also includes the layout of hydropower and hydropower requirements. Equipment is purchased according to the product menu. Good high-quality equipment can make more high-quality products and improve speed and efficiency.
6. Market analysis and forecast, competitor analysis and the characteristics of our store
Demand is at a large stage at present, and there is a growing trend in the future. At this stage, most competitors are not distinctive, and a few enterprises with characteristics have not been promoted. Therefore, if the enterprise wants to occupy a certain market position after entering the market, it must strive to create characteristics and attract people in a unique way. In the course of business, we should pay attention to the products and services of our peers, and learn from them in time if there are good benefits.
Seven, marketing strategy
1, advertising
For the visibility of the company, we will let customers know about "xxx milk tea shop" through leaflets, and we will set up posters at the door of the store to inform them of the recent new product launch and recent promotion activities. The signboard of the storefront uses conspicuous and eye-catching colors and models. After accumulating a certain amount of funds in the later period, you can also invest in advertisements in newspapers, radio, television and the Internet. In addition, all the staff will wear our work clothes.
2. Promotion plan
A. For members, 25 yuan/person, one-time consumption in 20 yuan is free, and members can get a 10% discount when using the membership card, and they receive blessings and gifts from our store at the birthday party.
B. It's refreshing to use strange and novel cups and straws.
C. Couples' cups and straws are used. When couples come, they can recommend couples' packages and give them gifts.
D launch special holiday products and activities in various festivals to attract customers.
E. Give a small gift when one-time consumption arrives at 15 yuan. Sometimes we can send our specially-made T-shirt with our store name, which not only delights our customers, but also enhances our popularity.
3. Price
There will be a special price two days before each new product is launched, and the rest will be sold at the average market price, and the price will be raised appropriately when you have your own brand in the later period.
4. Team management
Each staff should do their job well. In important affairs, the manager will call people to discuss and make decisions.
5. Service
The staff in the store should do a good job in service, maintain a good mood, be careful and polite to customers, and not lose their temper with customers.
VIII. Risk and Risk Management
In order to prevent vandalism and theft, the tea shop tries not to leave people for 24 hours. Arrange two people to be on duty every night from 7: 30 pm to 7: 30 am, and other groups will take over the custody after 7: 30 am until normal business hours (morning10: 00). With the expansion of the store or the increase of turnover in the future, our store will invest in insurance.