Gluten brother is famous for his song "Baked Gluten" and his long hair. Cheng is good at composing and singing songs. Before becoming an online celebrity, he took a career as a vagrant singer. 20 13 Cheng participated in the TV talent show "Voice of Chinese Dreams" and sang the song "Baked Gluten" live, which was not appreciated by the judges. After "baked gluten" became popular on the Internet, netizens called it Brother Gluten.