After Ding Xin Group acquired Dicos, it invested 50 million dollars to improve the management system and re-establish the CIS system, making it the brother brand of Ding Xin Group after Master Kong. Although they are all fried chicken, Dicos fried chicken is fried in a pan, so the chicken pieces are golden, crisp, delicious and juicy, in sharp contrast to KFC fried chicken.
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Development history
After several years of operation, the management system of Dicos has matured (243 direct-operated restaurant management systems have been established, and 78 franchise systems have been condensed). The joining information was officially released on April 2nd, 1999. The joining business has developed rapidly, reaching Heilongjiang in the north, Hainan in the south and Xinjiang in the west.
By August 2005, there were three regional companies, ten subsidiaries, twenty-nine operation centers and six offices in the east, west and north of China. And opened more than 500 restaurants in more than 200 cities. In 20 10, it is estimated that the total number of restaurants in China will exceed 1000, and the number of restaurants that have already opened will reach about 734.
On the morning of June 26th, 2009, the first1000th store of Dicos, a western-style fast food, was grandly opened in Dongyue Street, Tai 'an. This move also marks the official entry of Dicos into Qiandian Club. At the opening ceremony, Vice Mayor Yan Xinjian delivered a congratulatory message, and Wei, Chairman of Ding Xin International Group, presided over the ribbon-cutting ceremony.
2065438+In July 2008, Dicos announced a strategic cooperation with Hungry. Its World of Warcraft hamburger package is online when it is hungry, and there will be more cooperation in the follow-up.
Baidu encyclopedia-Dicos