Dingdong ~ love operation of the small guide and on time online to share dry goods! Today share October hot marketing suggestions. September is coming to an end, October is coming to the National Day, Chung Yeung, Halloween, double eleven pre-sale and so on one after another every marketer is not willing to miss any marketing opportunity point today Xiaobian will be the whole of October hot spots inventory out to make your marketing trip organized! 2022 October node marketing ideas this month marketing key nodes: National Day, Chung Yeung, Halloween! Daily marketing nodes: cold dew, frost marketing keywords: lifting the country to welcome, years of re-sun General: basically the whole industry applicable carrier: small program (if you do not have, you can make a small program through the Yuanfeng electric business, can quickly online into use, and also provides a wealth of social marketing tools) 01 National Day keywords: lifting the country to celebrate together, meet the travel, the activities of the time: October 1 ~ 7 Applicable industry: the whole category marketing Tools: whole point spike, full that is free, coupon marketing example: at 10 o'clock every day, online micro store and offline shelves 5-10 selected products, open the limited time spike for members to grab. During the event, the limited-time special offers create a sense of urgency to stimulate members to place orders quickly and increase sales. Play reference: travel season to enjoy the benefits: businesses in various industries can be dispersed in the food, drink, accommodation, travel and other aspects of publicity and promotions, discounts. For example: playing the "travel special" "the first 50 enjoy 60% off" and other slogans; can also be given through the online lottery, free orders, coupons, to attract users to consume; through the set of words to help activities, to achieve the purpose of the user to pull new. Clothing bags: National Day travel season can recommend easy to carry bags, shoes and boots, or sunscreen anti-mosquito products, planning limited-time discount activities. Catering: Tourist cities can take advantage of the situation to launch special meals, planning a combination of packages, full reduction activities, etc., hotel banquets due to the National Day wedding banquets, restaurants can plan a package price of XX yuan / table, or full of XXX yuan reduction and other activities. Real estate / automobile: every year the golden nine and silver ten is to buy a house to buy a car peak season, for this kind of price high decision-making long non-mass consumer goods, the brand can be mainly discounts, gifts, reductions this kind of preferential activities to stimulate the user to order; activities do not set up too much complexity, eye-catching, straightforward can be. Wedding: National Day is the wedding industry peak season, such as: wedding studio, wedding banquet, wedding planning, etc., you can cooperate to launch wedding special package, to attract users to order.02 Chung Yeung Festival Keywords: respect for the elderly thanksgiving, drinking feasts to pray for the life of the mountain, fitness, ancestor worship, step in the autumn Activity Time: October 4 applicable industries: supermarkets, department stores, clothing, shoes and hats stores, etc. Marketing tools: stored value marketing, coupons, lucky draws, marketing posters marketing Example: The advertisement poster of free warmth for the elderly can be posted at the entrance of the store. Customers over 60 years old can get a gift from the merchant when they go to the store to consume with their ID cards and shopping tickets, so as to attract customers to the store through the activity. The store will open the Chung Yeung Festival stored-value activities, such as recharge 200 get 20, through the stored-value lock customers continue to store, but also a quick return of funds. Play reference: lottery for promotions: business to "honor the elderly" as the theme of marketing lottery activities, such as lucky draw to win gifts, coupons to the store consumption of full XXX to send insulation cups, foot bath bucket and other products to increase product sales. Poster publicity: posters can be added to the holiday customs, landscape design, publicize the concept of respect for the elderly at the same time, in the user's social circle to brush the sense of presence.03 World Food Day Keywords: saving food Activity time: October 16th Applicable industries: grain and oil specialty stores, fruit and vegetable fresh stores Marketing tools: group + store pickup, lottery marketing Example: to "excellent dry rice man " as the theme of the campaign, around food saving education and publicity, grain, oil, rice and noodles, fresh seasonal ingredients, such as planning group activities, rice or cooking oil and other daily necessities for the group sales, activities to open the 3-person group, such as "3-person group of 88 yuan to spell the 5L of peanut oil," the group to promote the activities of the fissile The activity opens three groups of peanut oil, such as "three people group 88 yuan group 5L peanut oil", the group to promote the activity fission, the store pickup will be the group traffic diversion to the store.04 cold dew key words: cool, health, diet, add clothes Activity time: October 8 applicable industry: clothing shoes and hats store, catering stores, beauty and skin care, etc. Marketing tools: buy full reduction, limited time seconds, marketing posters marketing example: posters/public tweets publicity: the weather is getting colder and colder, the weather can be utilized to do a simple brand posters and tweets to publicize the property, the one hand, science and popularization Cold dew knowledge, remind users to pay attention to the body, on the other hand, to realize the brand exposure, increase the user's goodwill. For example, the previous fire of the first cup of milk tea in the fall; at the same time, you can carry out some promotional activities, product conversion. Catering: Catering stores can push nourishing, replenish the spleen and stomach, but also can nourish the lungs and intestines of the menu. Can push the nourishing warm wine, and nourish yin and prevent dryness, moisten the lungs and stomach food, such as: tomato, lotus root, etc.. Fresh fruits: Make a seasonal list of fruits to moisturize the lungs, push pomegranates, pears, etc., and do full-price discount activities to increase key sales. Clothing and bags: Cold dew season, late fall is approaching. Promotional activities to open the early winter styles continue to rise, fall styles can do low-priced seconds clearance activities. Beauty skin care: the biggest problem in early autumn is the dry air, while the alternation of seasons prone to skin sensitivity problems, beauty merchants can launch hydration pop-up single product, such as masks, essence, skin care sets, etc. 05 frost keywords: living and health, late autumn warmth, autumn color, chrysanthemum, persimmons Activity time: October 23rd Applicable industries: clothing, shoes and hats store, super department stores, specialty stores, etc. Marketing tools: buy full reduction, limited time Seconds, marketing posters marketing example: clothing shoes and hats goods, merchants began to comprehensively on the fall models, can be out of season or previous years' inventory of goods for large clearance promotions, such as registering members, you can enjoy shopping full of two immediately enjoy 50% off discounts, rapid clearance of inventory. Brand: make posters about frost, popularize the health knowledge about the festival can be. 06 Halloween key words: disguise trick or treating, party party, candy, spoof, dress up Activity time: October 31st Applicable industries: supermarket department stores, restaurants, etc. Marketing tools: registration coupons, group, public tweets, lucky draw marketing example: can be combined with the Halloween holiday elements, the packaging of the store, to create an atmosphere, the launch of Halloween limited special packages, the Halloween festival, the Halloween festival can be combined with the Halloween festival elements, to create an atmosphere. The launch of Halloween limited special packages, online and offline sales synchronization, such as the designated goods 3 pieces of 99 yuan, rapid clearance of inventory, enhance the rate of entry into the store. There is also the "new user registration coupon" promotional activities, using Halloween fever to attract a wave of members. Play reference: public number tweet warm-up: before Halloween, brand merchants can plan tweet warm-up activities in advance, interesting + benefits, highlights, lock the target users in advance. Halloween promotion: you can do some full reduction promotional discount activities, you can use the group, through the price advantage, to attract users to consume, you can also hold a lottery, the spread of a wide range. Alcoholic beverages: With the theme of Halloween night carnival, we can categorize the alcoholic beverages products for promotion, full-reduced and discounted, and we can also do the membership recharge type of marketing. Catering stores: Catering merchants can combine the Halloween holiday elements of the store interior decoration, the launch of Halloween exclusive packages, the design of Halloween holiday-related food peripheral, to attract users to take pictures and send friends circle publicity.