1. To facilitate users, breadcrumbs are mainly used to provide users with a secondary method of navigating a website. By providing breadcrumb paths for all pages of a large multi-level website, users can more easily locate Guide the user through the previous directory;

2. Reduce the number of clicks or operations required to return to the previous page. There is no need to use the browser's "return" button or the main navigation of the website to return to the previous page. ;

3. They do not need to take up screen space very often, because they are usually arranged horizontally and have simple styles, and breadcrumb paths do not take up too much space on the page. The advantage of this is that they have almost no negative impact in terms of content overload;

4. Reduce the bounce rate. The breadcrumb path will be a temptation for first-time visitors to browse this page after entering it. Very nice approach to the website. For example, if a user searches for a page through Google and then sees a breadcrumb trail, this will entice the user to click on the previous page to browse related topics of interest. In this way, the overall bounce rate of the website can be reduced;

5. Baidu spiders can be used to crawl the website. The spider can just follow the link directly, which is very convenient;

6. Breadcrumbs are beneficial to the construction of internal links on the website. Using breadcrumbs greatly increases the internal connections of the website and improves the user experience.