Thank you very much for taking the time to finish our questionnaire carefully. The following is a questionnaire about infant milk powder market, mainly to investigate the current situation of infant milk powder market. I hope you can write down your valuable opinions for us, and thank you again for your support!

Gender: age:?

1, your family's monthly income? ()?

A, within 2000 b, 2000 3000C, 3000 5000D5000 1000E, 10000 or more.

2. What brand of infant milk powder do your children often drink? ()?

Multiple choices can be made: A, Mead Johnson B, Wyeth C, Mengniu D, Yili E, Guangming F, Inmei G, Abbott H, Lanshan I, Feihe J and Synbiotics K.

3. How much do you spend on infant milk powder every month? ()

A, 100B, 100-300C, 300-500D, e above 500, never drink.

4. Where do you usually choose the brand of infant milk powder? ()

A, supermarket promotion b, TV advertisement c, introduction by relatives and friends d, internet, newspapers, etc. e, poster promotion f, others.

The gap between China and Japanese markets, which is not big, is very close. The sales volume of high-grade infant milk powder market in China is growing at a double-digit rate every year. At present, China has become the second largest consumer of infant milk powder.

High-end market concentration is low, but the high-end infant formula milk powder market has always been the shortcoming of China's milk powder market. There are only more than 40 enterprises that have obtained infant formula milk powder licenses in China, and the market concentration is low. Infant formula accounts for more than one-third of its total, but the proportion of high-grade infant formula is far less than one-third.

In contrast, the market concentration of infant formula milk powder is much higher in economically developed regions and countries. In the Hong Kong market, Mead Johnson milk powder, which ranks first in the local market, has accounted for more than one third of the market share, ranking first firmly. The top three local milk powder brands * * * have four-fifths of the market share.

As the largest country in infant formula milk powder in the United States, Mead Johnson, Abbott and Nestle, the top three companies in the market, have a market share of 97. 1%, and Mead Johnson, the top one, monopolizes half of the country, accounting for nearly half of the total market (the above data is as of June 2020). With the rapid growth of domestic infant formula milk powder market, it is believed that some excellent infant formula milk powder brands will gradually increase their market share, thus changing the current situation of low concentration in the domestic market.

Upgrading the advantages of formula foreign brands highlights the growing market, which leads to the continuous upgrading of competition, especially in the infant formula milk powder market. The high-end milk powder market has become the world of foreign brands. In order to further consolidate the market, international brands took advantage of R&D and launched a formula upgrade war.

For example, the newly launched Mead Johnson a+ milk powder has been scientifically matched with dha, ara and choline through rigorous experiments. The contents of dha, ara and choline per 100 kcal milk powder were 17 mg, 34 mg and 24 mg respectively. This ratio fully meets the relevant standards recommended by American medical doctor aname=baidusnap0/a Society /b, World Health Organization and other international authoritative organizations, which not only obviously enhances children's eyesight and intelligence, but also helps to enhance children's memory.

Although the biggest advantage of domestic infant milk powder lies in the marketing channels, the formula is always the most competitive element. The development direction of international brands is to constantly transform and adjust to make it closer to breast milk, so it can be said that the vane of domestic infant milk powder is still in the hands of international brands at this stage.

The market has entered a benign track. Most internationally renowned brands have developed in the industry for a long time, with strong R&D strength, high school level and advanced experience in quality control and production management. At the same time, on the basis of ensuring product quality, we pay attention to providing consumers with the comprehensive price of the brand.

Market price analysis of infant milk powder max.book 1 18.com powder rose across the board, but the price of domestic milk powder did not change much. Infant milk powder showed a "rising" machine, with the average increase of foreign brands such as Wyeth, Abbott, Mead Johnson and Dumex being about-0%.

Stimulated by the price increase of foreign milk powder, some domestic high-end milk powder also rose in price. Some foreign brands of milk powder have already increased their prices across the board. In some large supermarkets, the price of Wyeth's infant milk powder in the first 1, second and third stages increased by 5%~ 10%, among which the product in the first 1 stage increased the most, from 160 to 180/can; Meiji canned baby milk powder: 130 yuan rose to 195 yuan.

Yashili gold baby milk powder: 142 yuan rose to 158 yuan. The average price increase of bottled milk powder exceeded 20%, and foreign brands such as Dumex, Mead Johnson, Wyeth, Meiji, Abbott and so on rose across the board. Compared with the sharp increase of barreled milk powder, the increase of bagged milk powder is smaller. 400g bagged Abbott 3-stage milk powder of the same brand and model.

The price increase is around 15 yuan, and the price increase of bagged milk powder of other imported brands is also less than that of barreled milk powder. Although many foreign brands have increased their prices in an all-round way, the prices of domestic brands such as Sanlu, Yili and Beinmei have not changed much, and the price increase range is within 10%. Yashili whey protein gold-coated infant formula increased from 142 yuan/can to 158 yuan/can, with an increase of more than 1 1%.