Hotpot restaurant business plan program
Entrepreneurship has become a fashionable keyword, but the real business is a headache, very tangled thing, each entrepreneur will encounter many problems, such as team, money, business model, product and other issues. Entrepreneurship needs great dreams, entrepreneurship should start from small; some people say how to start a business without money, some people say the richer the more dangerous; some people say Idea is very important, and some people say Idea is not worth money. Entrepreneurship is to make their own choices in the contradictions and extremes.? Chali said. Here is a hot pot restaurant business plan program:
First, the company's overview
Xinxiang City? Fresh Lamb House? is located at 120 Renmin Road in Xinxiang City, where you can take the No. 31 bus and get off at the Shingcheng Cross Station. The name "Grassland Fresh Lamb House" may be unfamiliar to the average diner, but in a mainland city like Xinxiang, authentic Inner Mongolian shabu-shabu is even more rare.
Fresh Lamb House was founded in December 2001 in the Inner Mongolian steppe, the capital of hot pots. The hotpot capital of Inner Mongolia, Baotou. Baotou. With its innovative three-flavored hot pot, five unique soup flavors, eight combinations of pot bases, and excellent quality of Inner Mongolia's special Fresh Lamb's Meat, coupled with a strong sense of traditional Chinese food culture and deep modern marketing management, Fresh Lamb's is an instant success. In the highly competitive hot pot industry to rise, so as to become a bright catering star.
Headquartered in Baotou, Inner Mongolia, Inner Mongolia Fresh Lamb House Catering Co., Ltd. has been the State Administration for Industry and Commerce Trademark Registration, three flavors of hot pot and lamb processing new technology has been awarded the national two patents. December 2003 and by the China Cuisine Association as a? Green Catering Enterprise? The title. Fresh Lamb House people with a high degree of responsibility and dedication to quality brand, honesty and development, while gradually forming a set of franchise, planning, training, distribution, management, marketing, professional management mode. Now in the country to develop more than 300 franchises, 90 regional general agents. And is an unstoppable speed to the rapid expansion of the country.
The company's goal is: to create the first brand of Chinese hot pot industry. Service tenet is: customer first, in all aspects of the realization of customer satisfaction rate of 100%. Fresh Lamb House was created in 2001, the production concept continues to innovate, in the country to create more than 300 franchise chain stores. The company in the process of rapid development, to maintain a solid, steady consistent style, realistic, innovative style to drive the overall corporate outlook to improve, promote the fresh lamb floor chain business into a new level.
2. Environmental Analysis
1. Macro/Micro Environmental Analysis
To understand shabu-shabu, you need to understand the origin of shabu-shabu. The legend of shabu-shabu originated in the Yuan Dynasty. In that year, the Yuan Dynasty's founder, Kublai Lie, was in command of an army on an expedition to the south. During one of his marches, he was reminded of a dish from his hometown? He ordered his men to kill the lamb and make a fire. Cooks know that he is irritable, and then in a hurry, the knife cut down more than ten slices of thin meat, placed in boiling water and stirred a few times, to be a change in meat color, immediately fished into the bowl, sprinkled with fine salt. Kublai even ate a few bowls turned on his horse to meet the enemy, the results of the flag victory. In organizing the celebration of the banquet, Kublai Lie especially ordered the mutton slices. Chef busy with strong influence, when Jin Yong in the mouth Fuju's Beijing head office after tasting the mouth Fuju mutton, this praise, and in the store inscription. Officially, Koufuju's good quality of food has earned it a popular reputation. In addition, in Xinxiang, there is also the Old Beijing Restaurant. Old Beijing Shabu Shabu Restaurant, and the Prairie Xingfa Restaurant. Grassland Xingfa. Hot Pot Restaurant, and Chang Lai Shun Restaurant. Changlaishun? Red Stewed Lamb, Bamboo Garden Hot Pot City and other hot pot restaurants have a certain influence and good reputation and influence in different areas of Xinxiang city.
In such a competitive market, it would be difficult for Fresh Lamb House to survive without some unique advantages, and Fresh Lamb House has fully recognized this and gradually developed its own unique method of making shabu shabu, which is also its own. The lamb from Inner Mongolia has a breeding different and pure taste under such cooking.
Fresh Lamb House has 10,000 acres of lamb production bases, and every serving of lamb you taste is carefully selected from the pure fresh lamb house meat that is now slaughtered, processed and chipped. Fresh Lamb House selects all lambs within one year of age through a number of processes such as de-acidification, de-tendonization, detoxification and other refinement. It is characterized by tender meat that does not get old after a long time of shabu-shabu. Eating it often has the effect of tonifying the qi and kidneys, nourishing the yin and yang, warming the stomach and strengthening the body, and is especially effective for those who have just recovered from illnesses. The first original three-flavored hot pot has been chained across the country, occupying a certain market and winning a reputation. The store comes with the introduction of the mountain treasures soup, only drink without shabu, with health care, eye care, moisturize the lungs and eliminate toxins in the body of the efficacy, very suitable for office workers to eat. The cumin red soup is red in color, spicy and refreshing, with a long aftertaste, which has the effect of appetizing the spleen, removing dampness, eliminating wind and eliminating fatigue, and is a merchant's food for leisure on weekends. This product is not greasy, spicy and not dry, eat for a long time do not get tired. People feel in the fresh lamb floor store is not only delicious food, there is a meticulous, comprehensive service, so that people have a meal at home as cozy. It is such a good product and good service, is now and in the future fresh lamb floor based on the fundamental. Adhere to the principle of the customer as God, wholeheartedly customer-centered service and business, is every business must adhere to the guidelines. While Fresh Lamb Restaurant is doing this, neighboring competitors are also introducing their own new dishes, new foods and new ways of eating. Therefore, Fresh Lamb House must realize this and stick to it for a long time to always be at the forefront of market competition.
Three, 4p analysis
In the marketing process of the enterprise, 4p this process has a significant impact. The 4p's in the marketing mix concept are product, price, place and promotion. This 4p ( product, price, place, promotion) is the marketing process can control the factors, but also the main means of marketing activities, the specific use of them, the formation of the enterprise's marketing strategy; their use of good or bad, but also profoundly affect the fate of the enterprise in the future.
1. Product
As a hotpot restaurant, Fresh Lamb Restaurant's main product is undoubtedly hotpot-related products. The specialty of Fresh Lamb House is shabu-shabu, which is the strength of Fresh Lamb House and also the signature food that Fresh Lamb House should focus on. In addition, all of the restaurant's food products should be centered on shabu-shabu, which is the direction that the restaurant should stick to now and in the future, and all other products should be centered on it without a doubt.
2. Price
Fresh Lamb Restaurant has a store area of 230 square meters, with a capacity of 150 square meters. Due to the size of the store and the consumption habits of the people in Xinxiang, the per capita consumption of Fresh Lamb Restaurant is only 25 RMB per person. This price is totally acceptable to the general consumers. Therefore, compared with other large-scale stores, fresh lamb floor obviously has a certain price advantage. Fresh Lamb House should capitalize on this advantage to attract more middle- and lower-class consumers without lowering the quality of meals and service.
3, place (place)
Fresh Lamb House is located in Xinxiang City, People's Road, No. 120, People's Road is Xinxiang's new busier streets, traffic is very large, especially on weekends and nights, there are a lot of consumers on this road. Some of the more upscale residential areas from the fresh lamb floor is very close, coupled with the people's road in Xinxiang's important geographic location and the surrounding developed transportation environment, are for the fresh lamb floor of the business has brought a certain advantage, very conducive to the promotion of the corporate culture and in the general public in the erection of a good reputation.
4, promotion ( promotion)