For today's NBA players, the jersey number is no longer just a sign when playing on the court, he represents the player's personality, and even more is a symbol of the player himself.
In fact, in FIBA and NBA, there are regulations for jersey numbers. FIBA stipulates that the number is from 4 to 15. And in general, the size of the player's number is arranged in order of height, that is, the taller the figure, the larger the number. So generally numbers 14 and 15 are centers, and numbers 4, 5 and 6 are guards.
In the NBA, jersey numbers are generally smaller than 55, mainly because of the referees. Because the basketball court, the referee is with one, two, three fingers outstretched to represent 1, 2, 3 points respectively (this is also the reason why FIBA requires that there is no 1, 2, 3 number).
Particularly when an ordinary player becomes a star, the symbolic, representative number becomes the object of competition among fans. Because the NBA and FIBA regulations are different, so the NBA players' numbers are not as dull as the international basketball games, and the diverse jersey numbers also give the basketball games more ornamental, but also make us see a lot of interesting stories about the NBA players' numbers.
Expanded Information
Many fans seem to have had their feelings hurt by the NBA's recent decision to start placing advertisements on NBA game jerseys next season. In the recent hot U.S. netizens on the "do you accept the NBA jersey advertising" poll, as of press time, a total of *** 14,095 people to participate in, only 15% said that acceptance, 85% of the people voted against. We believe that the NBA's jersey "sovereignty" tragically trampled by advertisers full of brass odor, the last sacred territory was also declared broken.
When you think about it, a die-hard team loyalist wouldn't be able to cancel his favorite team because of a jersey ad the size of the palm of his hand, and even the average fan, living in a world saturated with advertisements, do you really believe that this would lead to a drop in the league's ratings or attendance? I'm afraid that's unlikely, too.
For the past two years, president Shaw has used the success stories of European soccer as a model. From the 1950s, when a Uruguayan soccer club came up with the idea of landing ads on jerseys, virtually every European league, fan, official and team at the time frowned on it, vowing to defend a clean slate.
It wasn't until the 1970s that it became clear that ads on jerseys weren't so terrible, bringing extra benefits to teams without destroying much of the brand value of the teams themselves or the identity of their fans. Nowadays, advertising logos have become so popular on the jerseys of teams in the European soccer leagues that they even dominate the jerseys, placing them in the center of the jerseys in the most prominent position, while the team's logo has been "squeezed" into a small area on the upper left side of the jerseys.
Data show that Europe's top soccer leagues last year, the total income from jersey advertising reached 9.3 billion U.S. dollars, of which the English Premier League, up to 370 million U.S. dollars, the rest of the 560 million from the German Bundesliga, La Liga, French Ligue 1, Italian Serie A and the Dutch Ligue 1.
For such a huge commercial value of the blue sea, the NBA can not not be red, this small piece of advertising is expected to bring the NBA $ 150 million a year in revenue growth, accounting for about 3 percent of its total revenue, half of which belongs to the team, half of which will flow into the league set up a "pool of money" in the storage.
Of course, the NBA did not dare to venture into the league's low-key approach, still put the team name in the center, and choose a piece of 6.35 centimeters X 6.35 centimeters square jerseys placed in the upper-left of the ads, and the Nike logo (replacing Adidas, the new NBA jersey sponsor) symmetrical.
Advertising on the jerseys isn't a whim, it's an idea that the league has been planning for a long time, with Shaw continually saying over the past two years that the trend was "unavoidable. placed on top of the jerseys.
Additionally, the league has said that the practice will be on a three-year trial basis, which is a nice reprieve to give fans, especially ultraconservatives, a leg up, meaning don't worry, we're just testing it out for the future.
But after three years of exposure to countless television networks and new media, the fans' viewing habits, consumption habits will again be stereotyped, then proposed a small square ads out of the jerseys of the people may even be considered unreasonable, not to mention that when hundreds of millions of dollars flow into the league, the team and the players' pockets in the three years, this time the pockets to cover up the fear that it has been not too It's no longer realistic.
Reference: People's Daily Online, Why did NBA jerseys start advertising?
Reference:People.com.cn The NBA is a global organization with a strong commitment to the development of the NBA's sportswear industry, and it is a leader in the field.