There is no shortage of people with kidney deficiency in real life, and people need to eat some kidney food. This kind of food is for the kidney deficiency caused by the waist and knee weakness, impotence, spermatorrhea, urinary abnormalities, etc., to nourish, help the top, according to personal dietary preferences to choose the appropriate varieties and cooking methods. Animal kidneys: Eating animal kidneys has the effect of tonifying the kidneys and benefiting the vital essence, which is a concrete embodiment of the theory of Chinese medicine "to raise the organs with the organs". It is rich in protein, fat, many kinds of vitamins and some rare trace elements, so it is both nourishing and strong. Sea Cucumber: It can nourish the kidney, nourish the essence, nourish yin and strengthen the yang. Rich in iodine, zinc and other trace elements. It can participate in regulating metabolism and lowering blood fat. Viscous protein and other polysaccharide components contained in the lipid-lowering anticoagulant, promote hematopoietic function, delay aging, nourish the skin, repair tissues and so on. Shrimp: able to work to tonify the kidneys and aphrodisiacs, lactation and detoxification. Rich in protein, lipids, minerals, vitamins, calcium, phosphorus is particularly rich, is a good bone, shrimp extract also contains immune-enhancing substances. Gorgon fruit: has the function of tonifying the kidney and fixing the essence, tonifying the spleen and removing dampness. Contains starch, vitamins and minerals. Can be cooked with wolfberry porridge food. In addition, animal meat, eggs, bone marrow, black sesame, cherries, mulberries, yam, etc. also have different degrees of kidney tonic effect. Kidney history in China has a long history, in recent years, with each kidney medicine and health care products spared no effort to push the wave, and now there is a national trend of kidney tonic. In the process of gradual growth in the market, also produced some "kidney deficiency" symptoms. First, the kidney food market in the rise of "sex" Shenyang Flying Dragon's Yansheng treasure liquid can be counted as China's kidney food market pioneers (now perhaps called the martyrs). In the early 1990s, Flying Dragon skillfully attributed some of the embarrassment of men to "kidney deficiency", and with the help of the folklore of "kidney tonic and aphrodisiac", and relying on overwhelming advertisements, it eventually became a major player in China's health care industry at that time. After the success of the Yansheng Nourishing Treasure Liquid, many followers flocked to it, making a big fuss around "tonifying kidneys" and "aphrodisiacs". By virtue of taking traditional Chinese medicine theories out of context and deliberately misinterpreting them, manufacturers have come up with all kinds of concepts about "kidney loss" and "kidney deficiency", which ultimately point to the most fundamental desire of human beings - sex. Sex. It can be said that the rapid growth of China's kidney tonic market comes largely from the people's demand for sexual health after solving the problem of food and clothing. The most successful one is Huiren Renbao, which relies on the TV advertisement with the profound meaning of "If he is good, I am good too", and quickly hits the men and women who pursue the harmony of husband and wife's life. Is the kidney representative? Second, tonic kidney aphrodisiacs ≠ tonic aphrodisiacs Traditional Chinese medicine theory that the kidney is "the origin of the innate", "the source of life". Its physiological function is to hide the essence, the main water, the main gas, the main bone, the marrow, with the human bones blood, skin and even teeth, ears have a great relationship. Kidney deficiency" is divided into "kidney yin deficiency" and "kidney yang deficiency. 1, kidney yin deficiency "kidney yin" is also known as "true yin", "yuan yin", "kidney water", referring to the yin essence of the kidneys. Kidney yin has the role of nourishing the organs, for the body's yin fluid fundamental. The Jingyue Encyclopedia states, "The yin of the five organs cannot be nourished without it." Symptoms of kidney yin deficiency are: five heart-heat, dry mouth and tongue, poor sleep, red tongue, little tongue coating, and fine pulse. Six-flavored Dihuang Pill is the main product currently available for symptoms of kidney yin deficiency. It was developed by Qian Yi, a famous pediatrician in the Song Dynasty, based on a variation of Zhang Zhongjing's famous formula, Eight-flavored Kidney Qi Pill. At present, the domestic six flavors of dihuang pill has reached an annual sales of 1 billion market scale, the main brands are Zhongjing, Huiren, Tongrentang, Jiuzhitang, Lanzhou Fozi and so on. 2, kidney yang deficiency Kidney yang is also known as "true yang", "yuanyang", "fate of the fire". Refers to the yang energy of the kidneys. Kidney yang has the role of warming the internal organs, for the body of the fundamental Yang Qi. Kidney yang and kidney yin are interdependent and combined to maintain the physiological functions and vital activities of the human body. Symptoms of kidney yang deficiency are: cold limbs, fear of cold, pale face, impotence, premature ejaculation, mental, pale tongue, thin tongue coating, slow pulse, etc.. Reading this, we can find: "impotence", "premature ejaculation" and other sexual function health problems and kidney yang deficiency has a certain relationship. The so-called "aphrodisiac" of all kinds of kidney tonic products is aimed at the kidney yang deficiency of traditional Chinese medicine theory. In fact, the traditional Chinese medicine theory of "tonic kidney Yang" is the body's resistance to disease in Chinese medicine theory, both men and women can tonic kidney Yang, rather than the narrow literal complement of the male "phallus". Third, the pulse of the kidney health food market kidney food market is estimated to have a market capacity of more than ten billion, although the rapid growth in recent years, has not yet reached half of the market capacity. Therefore, many manufacturers are optimistic about this market. Kidney food market is also a long-term market, because the people's needs are really there. Therefore, it is wrong to enter this market with the mentality of fishing and leaving, although you can earn short-term profits, but give up a bright future. The rise of the kidney food market from the people of the "sexual well-being" of the demand, in the process of market development, most of the products localized success is to take advantage of the people of the "kidney tonic aphrodisiac" misunderstanding. In recent years, the concept of "tonic kidney and aphrodisiac" has almost been done away with. The main reason is that the people did not achieve the expected results after trying, and the relevant departments of the advertising and publicity regulation is becoming more and more stringent. We can find that now the regional market to play "aphrodisiac" concept of products, especially health care products are now most directly appeal to the results, and no longer go around the circle to appeal to the "tonic kidney". Huiren brand kidney treasure combination market growth period to play the sexual health of the "ball", and later because of advertising restrictions and change to play the "warm tonic kidney Yang", and this is precisely the achievement of the Huiren Kidney Treasure's perpetual operation, and now still sitting at the top of the market for kidney tonic. None of the products that focus on "aphrodisiacs" have a lifespan of more than 5 years, and the once successful products such as Yansheng Nao Bao Liquid and Yu Cistanchuan have not been spared either. There is also a big problem in the kidney food market, consumers do not have a deep understanding of kidney yin and yang, and can not clearly determine the cause of their own illnesses just according to the instructions on the product box. Even some products in the publicity of the time deliberately blurred "kidney deficiency" symptoms. Like six flavors of dihuang pill was originally a pediatrician Qian B for young children more "kidney yin deficiency" and the proposed prescription, now many of its own "kidney yang deficiency" of middle-aged and elderly consumers are taking, the result can only be more "yin-sheng yang deficiency The result can only be more "yin and yang deficiency". Like the treatment of kidney yang deficiency Jin Gui Ren Qi Pills, Gui Sui Di Huang Pills is also from Zhang Zhong Jing's famous formula, if the marketing strategy is appropriate, there should be better development. In addition, the market for female kidney food should not be ignored. Platinum planning suggests that the industry should be united to carry out the correct tonic kidney education work, only consumers rational, the market may be rational. Fourth, the kidney food market how to tonic kidney "Nei Jing" said "Yin Ping Yang secret, the spirit is to rule. Chinese medicine believes that the treatment of kidney deficiency relies on tonic (tonic kidney deficiency), diarrhea (diarrhea kidney turbidity), in order to achieve a balance of yin and yang. Platinum Planning believes that the healthy development of the kidney supplement market also requires the above two steps. 1, make up: make up the marketing short board formal kidney products are mostly non-prescription (OTC) drugs (health care approval is not this effect, to the direction of the kidney by aphrodisiacs is a violation of the operation), and at the same time, the symptoms of kidney deficiency is relatively insignificant, kidney products in the treatment of the effect is not so obvious. Therefore, Platinum Planning believes that the marketing of kidney tonic products need to be combined with some of the best methods of marketing drugs and health products. At present, in addition to a few big brands, most of the products are left to their own devices, there are shortcomings in marketing. Because kidney yin deficiency and kidney yang deficiency symptoms are similar but the mechanism is exactly the opposite, if the product choice is wrong, it will fall into the wrong way out. Therefore, the sales channels of kidney products should be based on the pharmacy, and it is best to have a physician to guide consumers to buy, simple terminal promotions are likely to be for the customer "good intentions to do bad things". Kidney products should be a consumer daily health care products, pricing when consumers can afford to take long-term range. For example, the average daily price of six flavors of dihuang pill is generally 1-2 yuan, suitable for the general public; Taiji kidney capsule average daily price of 4-6 yuan, positioned in the high-end elderly groups. In addition, there are a large number of state-approved kidney tonic drugs, but most of them are named "kidney tonic pills", "kidney capsule" and other similar names, which can not be differentiated from competing products, and it is difficult to grow bigger. Therefore, the brand and product name should be distinctive from similar products. This ZhangDaNing HuiChunRuYi capsule do better. 2, diarrhea: avoid illegal propaganda in the central and local departments investigated and dealt with by the relevant departments of medicine and health care products in violation of the advertisement, the most common two categories are kidney products and oncology products. The illegal publicity of kidney products is mainly in the "sex" excessive commitment, false propaganda. The State Food and Drug Administration (SFDA) released 68 types of illegal drug advertisements that were investigated and dealt with more than 5 times from January to February 2004 according to the law. Among them, Beijing Tongrentang Hongri Pharmaceutical Co., Ltd.'s ginseng and antler three-kidney capsule appeared 37 times, and Jilin Shenhui Pharmaceutical Co., Ltd.'s Strong Sheng Chongli Brand Kidney Replenishing and Strengthening Capsule appeared 36 times. Zhang Daning Hui Chun Ruyi capsule, the fire in 2003 is also thanks to the enhancement of sexual ability "tonifying the kidney and aphrodisiac" claim, in the advertisement claimed that, "the day of taking it, you can feel refreshed, male physiological response to strengthen the 2-3 days of essence and blood filling. ......, sexual quotient comprehensively improve, physiological function 10 years younger." As I said, it will not last long. If you change to a mild "deficiency" route, you can make good use of the brand effect (popularity) in the early stage. And do not have to still with some of the newborn "tonic" products; also do not have to check for the management of prohibited ingredients and fear; more do not have to worry about every few days to be notified once. In addition, many kidney tonic products such as Jiu Xian Brand Lock Yang Essence Pill, Deer Tail Kidney Tonic Pill, Kidney Tonic Pill, Kidney Tonic Pill, Long Tai Yi Qi Kidney Tonic Capsule and so on have also been investigated and dealt with due to illegal advertisements. The healthy development of the kidney food market also depends on the compliance and integrity of the enterprise, do not for short-term interests, sell their conscience, cheat the people's ignorance. Young men to protect the kidney tips Kidney deficiency period, most patients have mental depression, lumbar pain, lack of physical strength, poor sleep (including insomnia, dreamy, sleepy), sexual dysfunction and other symptoms. Health Self-Test - Kidney Deficiency Self-Test Men's Sexual Function Fatigue Self-Test Understanding Your Health Status In kidney yin deficiency, there are symptoms such as spermatorrhea, excessive urination or urination like grease, dizziness, tinnitus, and in severe cases, deafness, dry mouth, night sweats, low-grade fever, zygomatic redness, and heat of the hands, feet, and heart. Kidney yang deficiency is characterized by lumbago and lumbago, loss of libido, spermatorrhea, premature ejaculation, impotence, and so on. Factors Causing Kidney Deficiency There are many factors causing kidney deficiency, but the common cause is still the excessive frequency of sexual intercourse and ejaculation. The frequency of intercourse varies from person to person. Generally speaking, the next day after intercourse, the body is not tired, comfortable mood is appropriate. Age-wise, 2-3 times a week for young couples and 1-2 times for middle-aged couples is appropriate. Kidney food There are a lot of food to replenish the kidneys, of which the most simple and feasible, affordable is the sheep back bone soup. Wash the sheep backbone and cook for two hours, add onion and ginger as soup. Kidney deficiency, weakness, fatigue, deficiency, lumbar and spinal pain can be sheep spine chopped up, add Chinese medicine Cistanchis 30 grams, silk 1-3 grams (wrapped in cloth) with water and decoction, 2-3 hours after taking the juice and rice cooked into a porridge, with seasonings to eat. Goat kidney for kidney deficiency caused by lumbago, foot and knee impotence, spermatorrhea impotence, etc. also have more therapeutic effect. Winter cold is the time of the kidney winter solstice, people have to supplement, accumulation of nutrients, strong body. Throughout the generations of health practitioners through practice has proved that the cold wind, snow, winter, is indeed the best time to maintain the kidney. Chinese medicine, the kidney has hidden essence, the main growth, development, reproduction, the main water metabolism and other functions, known as the "innate nature of this". Loss of kidney essence is caused by dysfunction of internal organs, one of the important factors of disease. Therefore, many health care home to the kidney as an important measure to prevent aging. Nourish the kidney can start from the following aspects: Nourish essence to protect the kidney. The aging of the human body and life long and short to a large extent determined by the strength of the kidneys. Huangdi Neijing" pointed out: "the essence, the birth of this also", "Shou Shi Bao Yuan" cloud: "essence is the Lord of the kidney, winter health, should be appropriate control of sexual life, can not gesture its lust, injury to its kidney essence." The above health care home prompted us, essence is the composition of the human body's basic substances, the essence of the full firm or not, but also to determine the key to prolong the life of the people. The loss of too much essence will hinder the "fate of heaven". Winter is water, its gas cold, the main hide. Therefore, it is advisable to maintain the essence of winter first, sexual life is restrained, in order to benefit from longevity. Eating medicine porridge warm kidney yuan, fill the table marrow. The essence of the kidneys depends on the supply of water and grain essence, in order to continue to enrich and mature. In winter, the temperature is lower, and the kidneys like warmth, and people with kidney deficiency are better nourished through dietary regimen. There are many kinds of food to nourish the kidneys. In winter, you can generally use walnuts, wolfberries, dog meat, mutton, black sesame seeds, longan meat and other warm foods. Kidney deficiency has a Yin deficiency, Yang deficiency points, supplementation, symptomatic diet, can achieve significant results. Kidney yang deficiency can be served lamb porridge, deer kidney porridge, leek porridge and other warm kidney and yang; kidney yin deficiency should be served sea cucumber porridge, rhubarb porridge, wolfberry porridge and other nourishing kidney essence products. Appropriate exercise to strengthen the kidney and body. Functional activities of the limbs. Including joints, tendons and other tissues movement, dominated by the liver and kidneys, and thus the liver and kidneys said the same source. Good health, in the winter pay more attention to exercise, in order to obtain the effect of nourishing tendons and bones, relaxing tendons, smooth blood circulation, and enhance their own resistance. Exercise to the appropriate amount of exercise, walking, jogging, do fitness, playing tai chi are very good sports, as long as persistent, will be able to achieve the purpose of the healthy kidney and strong body. The silver fungus ice sugar nourishing Yin - kidney food [Ingredients] silver fungus 10 grams, 1 egg, 60 grams of rock sugar, lard appropriate amount. [practice] water hair fungus remove the head, pick the impurities, rinse clean, add the right amount of water, boil over a rapid fire to cook with the fire, until the fungus is rotten, add rock sugar, stir until dissolved. Eggs take the egg white with a little water stirred into the pot, and then the fire to make the boil, before leaving the pot to add a little cooked lard that is. [Usage] Take it in the morning or before going to bed. [Effects] Moistening the lungs and tonifying the qi, nourishing the yin and tonifying the kidney. Suitable for AIDS (AIDS) lung deficiency cough, afternoon hot flashes, night sweating, palpitations and insomnia, long-time loose stools. [Commentary] The polysaccharides contained in silver fungus can improve the immune function of AIDS patients; egg white, rock sugar and lard are used to regulate the taste. This medicinal meal looks icy clean, attractive color and taste, eat sweet and soft, melt in the mouth, is a traditional health care meal. Eat pork loin or wolfberries The past practice of tonifying the kidneys was often achieved by eating pig's loins, but nowadays there are concerns about the high cholesterol in offal and seafood. According to Chinese medicine practitioners, foods that are rich in vitamin E and do not contain cholesterol are good kidney supplements, including walnuts and black sesame seeds, and walnuts are one of the recommended walnuts. Other kidney tonic foods for the elderly include yam, lily of the valley, wolfberries, black beans, lotus seeds, etc., which do not have a strong medicinal flavor and are suitable for use in dishes. Yam can be boiled in soup or added to rice and cooked together, with anti-aging and blood sugar-lowering effects. Those who are commonly troubled by phlegm can often eat lily stir-fry or stewed with rock sugar for maintenance. Chinese wolfberry also has the effect of tonifying kidney yang, but it is not suitable for those who suffer from high blood pressure or diabetes. Black beans to cooked or stewed is appropriate, although the bubble wine is also good, but the elderly should still avoid alcohol. In addition, silver fungus, pollen, cinnamon, royal jelly, malt, garlic, onions, mushrooms and so on also have the effect of tonifying the kidneys. Reddened raw shrimp is not fresh - talk about kidney food Shrimp for kidney food, rich in protein and its decomposition products, has a special fresh flavor, no matter which cooking method you use, can be made into mouth-watering delicacies. Prawns also have the added advantage of being free of thorns and a fishy odor, making them a favorite. What are the freshest prawns? Some people think that the color of red prawns is the best. In fact, not, fresh prawns, the body contains astaxanthin components and protein combination more green or greenish white. However, this combination is not stable, with the extension of the storage time or in the operation of sales in the custody of improper, shrimp protein will be in the role of enzymes and microorganisms, and gradually hydrolyzed into simple compounds. As the protein changes, the nature of shrimp erythrin is not stable, it will gradually decompose out, so that the shrimp body red. This indicates that the quality of shrimp has been significantly reduced, not fresh. Cooked prawns in high-temperature heating and cooking, shrimp protein coagulation heat, astaxanthin will also be rapidly decomposed, the color will soon turn red, this time the red is normal, and raw shrimp red is not the same thing. Recommended several kinds of food for the kidneys yam: flat taste sweet, for Chinese medicine, "top grade" of the drug, with the lungs, spleen, can benefit from the kidneys to fill the essence. Anyone who has a kidney deficiency, it is advisable to eat often. Dried scallop: also known as mother-of-pearl. Sex flat taste sweet and salty, can tonic kidney nourishing yin, so kidney yin deficiency should be eaten often. Perch: also known as perch, perch fish. Sex flat taste sweet, can tonify the spleen and stomach, but also can tonify the liver and kidney, benefit the muscles and bones. Chestnuts: warm taste sweet, in addition to the role of spleen and stomach, but also the kidney and waist of the function of the kidney deficiency, lumbago, the most suitable for consumption. Lycium barbarum: sex flat flavor sweet, with tonic kidney and liver, benefit essence and eyesight, strong muscles and bones, in addition to lumbago, long service can benefit life and prolong life and other functions. Especially middle-aged women who eat the most suitable for kidney deficiency. He Shouwu: have tonic liver and kidney, benefit the role of essence and blood, doctors have been used in the kidney deficiency of people. Anyone with kidney deficiency hair white, or weak waist and knees, aching muscles and bones, or men with spermatorrhea, women with menstruation, eating is appropriate. Avoid eating or eat less: water chestnuts, persimmons, raw radish, raw cucumber, raw groundnut, watermelon, melon, onions, chili peppers, mustard greens, cloves, fennel, peppercorns, peppermint, Brasenia schrebergeri, chrysanthemums, salt, soy sauce, white wine and cigarettes.