In Shenyang, there are many ways to make chicken racks. QQ chicken racks, sauce chicken racks, smoked chicken racks, boiled chicken racks, electric grilled chicken racks, iron plate chicken racks, spicy fried chicken racks, hot fried chicken racks, there is nothing you can't think of, only you haven't tasted. Every kind of all practices make you simply can not stop. About the chicken rack, before a lot of people have asked me, have asked "Shenyang people why love to eat chicken rack? There are many people who have asked me about the Shenyang chicken racks before, and there are those who have asked "Why do people in Shenyang love to eat chicken racks? The first thing you need to do is to ask for recommendations on where to find Shenyang chicken restaurants.
So I won't introduce more about Shenyang chicken racks, interested friends, you can flip through my previous Q&A, or synthesize a degree of popularity. Here I will address the "why Shenyang chicken racks can not fire across the country?" This question to answer carefully.
First of all, I think Shenyang's chicken racks, although a variety of, but the lack of a nationally recognized brand. Take Sha Xian Snacks and Zhou Hei Duck. Both itself are from the south of the field. But in Shenyang but also the fire don't. Why is this? The key reason is still delicious, the price is also friendly. But Shenyang's chicken rack is also delicious ah! So we have to look at some other reasons, Sha Xian snacks and Zhou Hei Duck have a unified brand, the national chain, so neat and tidy, to retain the identity, it is easy to let people remember.
And then, is Shenyang's chicken rack suitable for outsiders' tastes? Take in Shenyang is very hot Szechuan cuisine, Szechuan restaurant in Shenyang, there are many, there is no independent brand, why is still so hot? Because the weather in Shenyang is cold, eat some spicy will warm up. And spicy food flavors are heavy, which coincides with the eating habits of Shenyang people. On the contrary, Shenyang's chicken rack, want to go out of Shenyang, to the country, it must be suitable for local people's tastes. Take another example, stinky tofu. This kind of thing in Shenyang is also very hot, but Shenyang people eat stinky tofu and authentic Anhui stinky tofu can be completely different. Therefore, Shenyang's chicken rack to go out of the country, it is necessary to combine the local people's tastes to make appropriate changes.
And then there is, Shenyang's chicken rack in the field does not have the effect of scale. Take the streets of Shenyang, Hangzhou Xiaolongbao, although there is no unified brand, and each Hangzhou Xiaolongbao store is not big, or even very inconspicuous, but why in Shenyang will be fire? I feel that in addition to the taste of the reason, is because Shenyang's xiaolongbao store is particularly large, basically every neighborhood near one or two. This kind of bombardment type of concept implantation, so that Shenyang people do not accept it is difficult. On the contrary, Shenyang's chicken racks, basically not see a few stores in the south, does not have the effect of scale.
Then there are similar foods in the field, which faces the problem of substitutability of similar products. In the south, people call the chicken rack "chicken shell", although not as enthusiastic as the Shenyang people, but there are still similar food. If Shenyang's chicken rack does not have unique characteristics, it will be difficult to be accepted by outsiders.
The above is my answer, welcome to comment!
I'll tell you why chicken racks are popular. The earliest time I ate chicken racks was in a stretching noodle shop, chicken soup stretching noodles, which must have been around 89-90 years ago.
Why in the stretching of the noodle shop, because the old soup to cook chicken rack, is for chicken soup noodles. Then the boiled chicken rack hand torn a little, the guests can eat, two birds with one stone.
And then when the Northeast restructuring, laid off more people, Huanggu District and Tiexi District is a heavy industrial area, more a lot of workers laid off, low income, so stretching noodles, chicken rack, beer, I remember when the three should be 3.5 yuan a ****. It's been too long, I was about 9 years old at the time.
Now eat chicken rack is a kind of like, a kind of memory, can not be counted as a gourmet food, end not serious feast, a few brothers and sisters street jerking beer can be, want to spread all over China, it is too difficult. The Chinese food, too much!
Chicken rack "chicken ribs", food tasteless and wasteful, this is more than a thousand years ago, the ancients wonderful definition of this ingredient, the Three Kingdoms Yang Xiu also lost his life because of this thing.
Eat chicken rack is probably the early nineties, as if in Shenyang Bayi Park near the beginning of the rise of restaurants, when the most hot Paradise Hotel smoked chicken rack exceptionally hot, and with the rise of stretching the noodles in Shenyang, chicken racks into the streets of Shenyang, and from then on to flourish, the formation of a thousand years of the Shengjing characteristics. Traveled all over the motherland, such as Shenyang, the chicken frame eat dazzling, persistent to constant, rare food culture, why so hot in Shenyang, other areas but rare (gnawing chicken frame)? Can not spread that.
It is believed that the most fundamental reason is the ingredients themselves, even if there are 10,000 ways to eat, 10,000 kinds of flavor, the ingredients themselves or tasteless, are cooking methods and seasonings of the formation of the thousands of variations. We can look at Shenyang's specialty products, even if Shenyang's cultural history is long 2500 years, 5000 years or so, inherited what? Really nothing, more than 100 years are rare, the airport to buy a few bags of sugar to send foreign friends, is the best account of Shenyang characteristics of the real estate, even if the chicken rack and then have Shenyang characteristics, but also did not see anyone dare to do Shenyang characteristics of vacuum-packed chicken racks for sale,. If someone really bring Shenyang chicken rack to send people, not let people scold, meat you eat, bones left to send me.
So Shenyang people are not stupid, not thousands of miles with the habit of chicken racks, outsiders are not stupid, this shit nobody likes to eat.
A commodity to be able to become explosive sales, there must be his price advantage. Chicken wholesale a less than two dollars, suitable for specialized mass production and processing, generally a six yuan or so, profit margins, moderate prices, coupled with Shenyang's economy and people's incomes do not see an upturn in this thing is suitable for bragging Kansansan drink small wine, so only Shenyang, this environment nourishes fertile ground, only to make the chicken rack in this way, never fails.
I don't know if it's right or not, but it's just a drunken nonsense.
But really I feel, in Shenyang, chicken rack really and economic related, chicken rack culture into Shenyang people's cultural characteristics and economic characteristics of chicken rack.
Shenyang my big Shenyang, from the food: history, no heritage; culture, no taste.
If we are still a generation of chicken racks to gnaw down, then this generation is really finished.
When, the chicken rack culture in Shenyang fell down, Shenyang's economy took off.
The chicken rack, for us Shenyang people but fun should be. As the saying goes, "I'd rather give up my children than the chicken rack." An old man with children to the market to buy chicken racks, far away from the smell of roasting chicken racks, three steps and two steps to rush over. When he got the chicken rack, he remembered that he had almost done something. The company's website has been updated with the latest information about the company's products and services, and the company's website.
It is said that Shenyang people can eat the most dumplings, guests, birthday, double holiday, family birthday, holidays, out of the house, back from a distant place, good friends party, the festival changes ...... anyway, borrow some what lead to eat dumplings. Nowadays, not anymore, add the project, not only eat dumplings, but also eat chicken rack.
Shenyang people eat chicken rack practices sea sea, frying cooking fried stew, mixing in small quantities of water baked boiled steam, as long as it can be cooked, how to eat are delicious. Not only do we love to eat, that is, "over there" people also love to eat.
"Our father loved to eat grilled chicken racks, chicken racks in sauce and all kinds of food. This year, I'm going to visit his grave, so I'm going to make some more and bring it with me, so he doesn't get a bad taste in his mouth over there."
Figure out the problem, it is likely to Shenyang's chicken rack into a renowned domestic brand cuisine.
I went to college in Shenyang from 2005 to 2009, before our school moved to its new campus in Tiexi. The neighborhood around the school was residential, full of small restaurants and farmers' markets and the like, very smoky.
We students rarely go to the cafeteria to eat, the neighborhood of a variety of food is cheap and rich in variety, enough to solve our three meals a day. Chicken racks are of course an essential part of Shenyang people's diet, and they can be found everywhere.
At that time, I often buy chicken racks from two places to eat.
The first place was the stall selling chicken racks in front of the school every night. The owner was a man in his thirties to forties and looked quite clean. He sells iron plate chicken racks, far from the stall can smell the aroma, especially fragrant. I still think the best way to eat chicken rack is actually the iron plate chicken rack.
My dinner usually consists of an iron plate chicken rack with two steamed buns and sometimes a can of snowflake beer. The taste of a delicious dinner for very little money is something I still miss.
The second place is a Four Seasons Noodle House not far from the school. I often go there to solve the lunch in the summer, ask for a bowl of shredded chicken noodles, a mixed chicken rack, and a glass of root beer, this pairing is the best to deal with the heat of the summer with the best pairing, when the root beer into the stomach, it will feel very addictive.
Come to think of it, these are already more than ten years ago, and now even the old campus has been demolished, so things are bound to be different. The best time in life is probably the college years, I really miss the state of life at that time.
As for why the chicken rack did not fire up in the country, I think the main reason should be the taste difference between the south and the north. Boldly imagine, if the chicken rack into the duck neck flavor is not likely to fire. Which want to start a business in Shenyang, why not study, maybe really Shenyang's chicken rack into the national brand.
Chicken ribs, chicken ribs, discarded, tasteless. When did Shenyang people have chicken rack sentiment? Simply put, those years Shenyang people live very tired, a large number of large numbers of laid-off unemployed people have nothing to rely on, this chicken skeleton is simply the cheapest feast, sentiment is then raised. You other places people do not have this experience, will not have this sentiment.
First, the geographic location, the Northeast, a lot of famous snacks, can not go out, but only the dumplings have been carried forward. The eye of the hot spicy hot also do a good job, but there is a gap in the scale. In the end, the geographical location of the Northeast, determines the consumer coverage area.
Second, the taste. Preferably salty, slightly spicy. North and Yangtze River Basin is okay, the southeast coast is not very suitable.
Third, the business system. Northeast business are more traditional, small stores, husband and wife stalls, barbecue stalls, is the most common. But he said he became a brand, do chain promotion, behind the difficulty. The need for teams and models, with the Northeast regional culture and business genes, slightly insufficient. That is to say that they can do, but to attract customers to join the country, not sure
Think, cassoulet, Yang Guofu, hi tea, etc., have to spend effort to publicize the hype.
Fourth, food culture. This is a matter of opinion, the Northeast drinking, used to gnaw on the chicken frame, jerking skewers. Hubei Hunan duck neck, stinky tofu. Sichuan rabbit head, duck head. Guangdong Fujian eat small seafood. If not as the main food, but the auxiliary ingredients, accompanied by meals, that order is much less likely. It is also a fatal element.
Shenyang chicken rack reputation, but the taste is not the best in Liaoning Province Shenyang has a large population and sentiments have " history " so the chicken rack sales are very good as long as it is not difficult to eat can be sold well and not everything can be in peace and security If the sale is good, it is difficult to improve the taste of the people of the whole Liaoning Province have been made "The QQ chicken racks that used to delight the people of Liaoning Province now have many imitations, and many taste better than the "original" Life in Anshan, dozens of kilometers away from Shenyang, is much more comfortable, and competition in the restaurant industry is fierce. Once the "Old Four Seasons" chicken racks were one of the most popular snacks there, but without the crowds of people in Shenyang, the competition there is even fiercer, and if they're not very tasty, there's almost no way they can gain a foothold. So, in this environment, a lot of food, including chicken racks, is evolving with the times, but in the case of chicken racks in Shenyang, the tastes have not changed much, and there's no stronger brand, and there's no intention of continuing to develop the QQ racks that were a big hit in other cities. This also reflects the current mentality of many Northeasterners, who want to live more comfortably and are not willing to take on bigger challenges... If the practitioners' mentality is "no better, only better," then it will be a different story
Nibbling on chicken racks is a way to kill time, and in many places, especially economically developed ones, people don't have the time to do it. Especially in economically developed places people don't have time to eat. Moreover, eating this kind of thing should be with familiar people to eat, do not care about eating, such as family, relatives, close friends, the vast part of the North are working friends relationship, not suitable.
As with traditional Beijing snacks, they are the enjoyment of the poor in the past. Now most people in China have entered the well-off society, life and diet have gradually changed, the ordinary people can often eat the food of the rich and noble families in the past. This is the revival of the country, the progress of society, and the happiness of the people!
We are fortunate to be able to live in this era, this is the countless martyrs of the blood sacrifice in exchange for, this is the countless hard work of the working people in exchange for, we should thank them!
We should thank them.