1, fruit-producing areas
Fruit producers have the lowest price and the best source of fruit, but there are certain requirements in quantity, otherwise the price will not be too low, and it is difficult for ordinary merchants to determine the cooperative relationship.
2. Local fruit wholesalers
Local fruit wholesalers have their own fixed sites, which are divided into two types. A group of people go to other places to receive goods and then wholesale them themselves. Another group of people receive goods from foreign middlemen. The purchase price of this channel is higher, but cooperation is relatively easy.
3. Foreign fruit wholesalers
Generally speaking, foreign fruit wholesalers have no fixed places and can be divided into two types. A type of fruit wholesaler collects a large amount of fruit locally and transports it to the fruit wholesale market for direct wholesale to retailers. The other is that large growers directly transport their fruits to the fruit market and wholesale them to retailers. This kind of purchase channel is only relatively foreign, and the price is not much different from that of local fruit wholesalers.
4. Internet platform
The fruit wholesale market can also purchase goods from the fruit wholesale market, and the Internet platform can integrate all kinds of goods and provide them to people in need for wholesale. However, relatively speaking, there are too many intermediate channels for Internet platforms to purchase goods, and the prices are often relatively high.
The sales force of wholesalers enables manufacturers to reach more small and medium-sized customers at lower cost. Because wholesalers have a wide network of contacts, they often gain the trust of buyers more than manufacturers.
Development prospect:
As an important part of commodity circulation, the development of wholesale industry plays an important role in saving the cost of the whole society, reducing transaction costs, improving circulation efficiency and promoting economic growth. However, with the acceleration of the integration of manufacturers and retailers into the wholesale field, the development of China's wholesale industry is in trouble, and the whole circulation system presents a basic pattern of "active at both ends and shrinking in the middle", and the view of "wholesale uselessness" begins to prevail.
From the perspective of commodity structure, the main business income of mineral products, building materials and chemicals, food, beverages and tobacco products, textiles, clothing and daily necessities in China accounts for the largest proportion; The gross profit margin of wholesale business of beverages, tea, tobacco products, clothing, shoes and hats, sporting goods, books, Chinese herbal medicines and proprietary Chinese medicines, communications, radio and television equipment is relatively high, all above 65,438+00%.
From a global perspective, independent wholesalers have experienced a tortuous development process of first restraining and then promoting, and finally their position in social production and circulation has gradually stabilized. The wholesale industry in China will not only follow the general law of wholesale development, but also present a more complicated development trend due to the special national conditions in China.