In recent years, the China moon cake market, Haagen-Dazs moon cake sales hot. Haagen-Dazs moon cakes are actually made of Haagen-Dazs ice cream in the shape and size of traditional moon cakes in China, which is a typical product of "learning from the west for the body". Many consumers said that the price of Haagen-Dazs logo was acceptable to them, which was more cost-effective than the traditional moon cakes that were over-packaged, because they ate real Haagen-Dazs ice cream. The creativity of Haagen-Dazs ice cream moon cake determines its success. Combining China's traditional culture with typical western-style food to make moon cakes that cater to China's consumption habits is a successful marketing tool in itself. In addition, most moon cakes in China are used as gifts, and the grade and popularity of Haagen-Dazs brand just benefit, thus increasing its sales competitiveness. Many customers know about Haagen-Dazs ice cream moon cakes through TV advertisements and are curious about them, so they come to the supermarket to buy them. I think Haagen-Dazs' packaging is simple but exquisite, and it is also very classy to give away. In addition, traditional moon cakes are basically circulated in gifts, and in the end they are thrown away because of expiration, which causes a lot of waste. However, ice cream moon cakes need to be frozen and have a long shelf life, which also reduces waste. Although the popularity of Haagen-Dazs can't shake the mainstream position of traditional moon cakes, its creativity of "combining Chinese and western" should be valued by traditional moon cake manufacturers. Traditional moon cakes in China are mainly Cantonese-style moon cakes, with a single taste. Although the concept of eliminating over-packaging has been deeply rooted in the hearts of consumers, traditional moon cakes still focus on packaging, so the advantages of traditional moon cakes have been shaken. Editing the product introduction of this paragraph in 20 10, Haagen-Dazs moon cakes enter the Beijing market. Haagen-Dazs adopts pure natural materials and does not contain any preservatives, artificial flavors, stabilizers and pigments. The selection of skim milk will combine delicious food with health. New york Times magazine once gave Haagen-Dazs the reputation of "Rolls Royce in ice cream". The publicity quality and reputation of Haagen-Dazs moon cakes have been heavily invested in CCTV's advertisements and media. Recently, the hot scenes are very fierce. Because customers have to queue up for their own pick-ups, they often have to wait 1 hour to get them. Although many temporary pick-up points have been added, they still cannot meet the needs of customers. 1 Shiyao Pujiang Haagen-Dazs moon cake Shiyao Pujiang: a unique inspiration product, catering to six classic imported ice cream tastes; Vanilla, strawberry, coffee, Qiao Haagen-Dazs "Shiyao Pujiang" moon cake acrylic, cookie milk, grape wine, elegant and exquisite from the inside out, to achieve mellow quality enjoyment, a golden full moon, seal script ancient and modern reunion festival, * * * enjoy the gathering and taste a better life. Product code HD-02 retail price of 600.00 yuan savory vanilla strawberry chocolate 2. Jinzun moon cake Haagen-Dazs moon cake Jinzun moon cake: elaborately creatively inlaid with patterns, combining luxury and moon cake fashion into distinguished courtesy, and absorbing classic imported ice cream flavors of Hahn-Dazs ice cream moon cake from all over the world: vanilla, strawberry cheese cake, chocolate, coffee, matcha, cookie milk, grape rum and Hawaiian nuts. Carefully carved meaningful peony, achieving a lofty taste experience, and adding a crystal butterfly vase carefully carved, the gift is still precious and a token of my heart. Product code HD-0 1 retail price is 698.00 yuan. Taste vanilla strawberry cheesecake chocolate coffee matcha cookies fragrant milk grape rum Hawaiian nuts 3. Delicate mind: exquisite four mooncake ice creams are embedded in exquisite gift boxes. Imported vanilla ice cream and fragrant Haagen-Dazs exquisite mind mooncake berry ice cream with classic taste are wrapped in rich and crispy white chocolate and dark chocolate crispy skin, which is exquisite and exquisite, embellished with a courtesy mood. Product code HD-0 1 retail price 2 18.00 Yuan Taste vanilla chocolate 4. Colorful clouds chasing the moon Haagen-Dazs moon cake Colorful clouds chasing the moon: 9 packs, colorful and meaningful appearance makes people fall in love at first sight. White chocolate, strawberry chocolate, blueberry chocolate Haagen-Dazs "colorful clouds chasing the moon" moon cake force and caramel chocolate crispy skin contain eight colorful flavors: mango, cantaloupe and caramel chocolate. Eight exquisite moon cakes are surrounded by chocolate moon cake ice cream wrapped in imported mango Sherpa, with peony patterns embedded on them and a golden full moon embedded, which looks like beautiful colorful clouds dancing around the moon. Creative products, ingenious courtesy to the United States Mid-Autumn Festival. Rich and delicious, happy and sweet to share. Product code HD-05 retail price is 528.00 yuan. Taste mango, cantaloupe, strawberry, strawberry cheese, wild raspberry, vanilla, macadamia nuts, coffee 5, seven-star moon moon cake Haagen-Dazs seven-star moon cake: unique classic shape, vivid moon cake taste, Seven oval mini moon cakes with seven flavors of imported vanilla, strawberry, Harvey Haagen-Dazs "seven stars with the moon" moon cakes, nuts, coffee, mango, cookie milk and midsummer wild berries surround the chocolate moon cake ice cream with imported mango Sherpa, and the special Dan pattern shows a golden full moon, which is unique and shows noble elegance. It is shaped like the stars arching the moon, which means respecting and giving gifts. The luxury gift box will pay tribute to the Mid-Autumn Festival and express it incisively and vividly, from the inside out, elegant and exquisite. Product code HD-04 Retail price 4 18.00 Yuan Taste vanilla strawberry Hawaiian nut coffee mango cookie milk fragrant midsummer wild berry 6, perfect extraction Haagen-Dazs perfect extraction: original brand-new moon cake concept, introducing delicious crispy wafer into moon cake ice cream for the first time, presenting an unparalleled brand-new Haagen-Dazs wonderful moon cake experience, and the creative upper and lower Wei sandwich cakes of leather goods are finely baked. The entrance is mellow, chewy and crisp, wrapped in dark chocolate, crispy milk toffee, full-bodied vanilla and rich milk toffee. The triple delicious ice cream blooms layer by layer, bringing great taste buds. Such a particularly novel inspiration will surely surprise you who advocate the trend and pursue freshness. Product code HD-03 retail price of 338.00 yuan delicious milk chocolate.