"What is Happy Planet? What is a happy planet?"
Recently, the social media of many netizens have been screened by such a piece of music: in the background music of various videos, a childish voice keeps asking "What is Happy Planet?", and finally a reply emerges. , with a reply popping up at the end, "I'll take you to study it now", very uptempo. This Rap, with its magical brainwashing lyrics and "plausible" flow, has evoked the collective memory of young netizens and set off a wave of "Happy Planet" memories.
What exactly is "Happy Planet"? This brainwashing BG M and how out of the circle? We'll take a look.
Childhood drama "Happy Planet"
Up to now, #Happy Planet # microblogging topic words read 210 million, more than 93,000 discussion; in the Shake, #What is the Happy Planet # BGM use has long been more than 100,000 people, the relevant video playback volume of more than 1.6 billion, once on the Shake hot list of the first place. On many social platforms, it is possible to see the soul of the netizens to ask: what is a happy planet?
Mentioning Happy Planet, the first reaction of many people must be the childhood drama Happy Planet. Dinkeler, polyhedron, old boy, these names after 90, 00 after they must be very familiar with, and that the universe of the mysterious net land "Happy Planet" has become the place of countless people's childhood aspirations.
But what many people don't realize is that "Happy Planet" has been out to the 5th part, and "What's a Happy Planet" is from "Happy Planet 5". The song is called "What's a Happy Planet" and is sung by Happy Planet 5's male lead, Ma Jiaqi. The show aired in 2014, and now, seven years later, Ma Jiaqi has become the captain of the popular idol boy band Time Boys, adding fuel to the popularity of this "terrain".
What's a Happy Planet exploded, attracting attention from all over the Internet, with countless people frantically asking, "What's a happy planet?"
Soon, the "Happy Planet" crew stationed on the short video platform, the director producer Lian Jie appeared to tell netizens the story behind this divine song.
It is reported that during the filming of "Happy Planet 5" in 2014, director Zhang Huimin found that 12-year-old Ma Jiaqi not only loved acting, but also had a high musical talent, so he found a music teacher to create tailor-made music for Ma Jiaqi and used it in the episodes. There are 50 episodes of Happy Planet 5***, and the music teacher and Ma Jiaqi worked together to create 50 original songs, one for each episode, and "What a Happy Planet" is one of them.
Some people have joked, "After filming the whole series, 12-year-old Ma Jiaqi could have a solo concert."
Multi-channel secondary creation
"What is Happy Planet" in the young people's circle once hot to what extent?
Douban wind power determination group on the use of "happy planet" terrier artists, netroots red summary. So far, the number of celebrities and netizens who have used it has reached triple digits, and the posts are still being updated.
Opening the short video platform, the song "What is Happy Planet" has become an important material for many short videos. In addition to simply as the background music of the video, there are a lot of people on the "original song" to carry out the secondary creation, a Rapper will be this rap flow rearranged, the original version of the slightly rustic song becomes full of cadence; there are also people will be adapted into a rock, sung in a completely different flavor; there are also voice-overs, situational drama, The "Happy Planet" is in full bloom, with dubbing, sitcoms, dancing and more.
"Happy Planet" has also attracted the attention of the official media, and on April 6, CCTV News released a short video entitled "What is China's High Speed", which featured images of China's high speeds accompanied by "Happy Planet's" BGM, and garnered 800,000 likes. The video was accompanied by the "Happy Planet" BGM, which gained 80 million likes.
At the same time, the original singer Ma Jiaqi also ushered in a wave of new traffic. The boyish image in the original music video contrasted greatly with his current idol status, prompting netizens to debate whether he would regret making Happy Planet, and whether he would find the sky collapsing after Ma Jiaqi's release. The previous idol group in the Ma Jiaqi, "What is Happy Planet" has become one of the hot topics, Ma Jiaqi watch their "black history" of shame reaction is also the netizens are fond of.
The brainwashing reason for the song
"What's a Happy Planet" is roughly the beginning and end of the fire, and another question arose: why is "What's a Happy Planet" so on top of the head, so that we all "I can't get enough of it"?
From the rhythm to the lyrics, the song naturally comes with the "gene" of a sacred song.
In the public's impression, Rap is often characterized by a cool flow, complex and dynamic cuts, and sharp lyrics, and the rapper has to bring his own aura. But the Rap in "What's Happy Planet" is almost "subversive", first of all in the lyrics, the chorus is very simple, "What's Happy Planet" is repeated many times, followed by the phrase "If you want to know what's Happy Planet, now's the time! If you want to know what a happy planet is, I'll take you through it right now", with some joking that "the logic of the lyrics is clear".
The constant repetition of the lyrics deepens the impression, and the content of "singing a whole bunch of songs and not saying anything at the end" adds a great comedic effect. Many netizens were able to recite the lyrics backwards and forwards after hearing them once, with the earthy and magical lyrics taking much of the credit.
Ma Jiaqi's unique accent is also memorable. He sings with a slight accent and a rhythm that seems to be stepped on but not stepped on, which netizens jokingly call Ma's style lay back (one of the techniques of rap flow, referring to the overall slow tempo of half-beat singing). It's reminiscent of "My Skateboard Shoes" and "Yellow Dress," which were both hits back in the day, and this kind of "simple" rap seems to naturally attract the public's attention.
The music media also analyzed "What's a Happy Planet" from a professional point of view, pointing out that the song's arrangement adopts the most common and brain-washing four-four beat rhythm, and the riff chords throughout are also very brain-washing, which is the choice of many hot songs. Silky, smooth and repetitive factors also add to the "magic" of "What's a Happy Planet," with many netizens breaking down and saying, "I can't get it out of my head once I've heard it."
From the point of view of the song, "What's a Happy Planet" already has the conditions to get out of the circle, and the collective memory contained in the word "Happy Planet" has provided a mass foundation for its "fire".
Happy Planet, which has been on the air since 2004, is one of the hottest children's dramas of that year, and has long been a profound childhood memory for Generation Z Internet users. Previously, "Happy Planet 1" star "Ding Kailuo" played Li Rui marriage topic has been on the hot search, the theme song lyrics "goodbye mom tonight I'm going to set sail" has also become the material of emoticon packets. The "What's a Happy Planet" campaign brought back a wave of memories that awakened the public's collective memory, and naturally spread far and wide.
In 1925, French sociologist Maurice Habwah put forward the concept of "collective memory". Unlike individual memory, collective memory is something that people in a group *** enjoy, pass on and construct together. It is only as a member of a group and in a particular social situation that an individual can evoke a memory and use the situation to remember and reproduce the past.
It is through the collective memory of "Happy Planet" that many people have embarked on a nostalgic journey. And in recent years, this has been a significant trend in Internet content.
For example, the phenomenon of "childhood dramas" such as "Martial Arts Outreach" and "Children of the Family" becoming popular, classic songs such as "Kisses Everywhere" being sung, and "Hong Kong style" retro fashion wear being hot all show the public's love for retro content. "What's Happy Planet" has caught up with this wave of "retro tide", and netizens set sail back to "Happy Planet" in the magical sound of the song.
In the song, the question of "what is a happy planet" was not answered, but in the short video, netizens gave a variety of answers: "Happy Planet" can be love, a cat on the side of the road, the evening sun on the way home from work, and a good meal for yourself. The "Happy Planet" can be love, a cat by the side of the road, the sunset on the way home from work, or a nice dinner to reward yourself.
Netizens have deconstructed "Happy Planet" to mean something new: those beautiful moments in life.
As an Internet sensation, "Happy Planet" may be overshadowed by new buzzwords and become an "outdated catchphrase," but "What's a Happy Planet" brings a new meaning to the term. But the happiness brought by "What's Happy Planet" and the process of exploring our own "Happy Planet" will eventually become a fond memory.