He has been producing feather dusters since he was 4 1 year-old, and now he has become the overlord of small household appliances, as mentioned in Laozi: "Generosity has no horns, and it is a late bloomer."

make one's first appearance

Before 4 1 year old, Liang qingde was still a little boy who was wet behind the ears. He is neither too young nor too young, but he has been depressed. In the first forty years, Liang Qingde has been in a daze.

He worked in a clothing factory, worked as a waiter in a restaurant and moved bricks on the construction site. However, all this seems to be that "the sky is going to fall and hit the Sri Lankan people. They must first suffer their minds, work hard and empty their bones."

After so many failures, Liang Qingde suddenly woke up and began to show his "fangs".

At the age of 4 1, many people raised chickens and ducks in their hometown, so Liang qingde began to buy poultry feathers everywhere to make feather dusters.

After many failures, he accumulated a lot of experience, so he saw the market of down jackets at a glance, built several broken sheds by the river and set up a down factory. 199 1 year, Liang qingde decided to go with the flow to Japan to inspect the market.

When he was in Japan, he was attracted by that small appliance at first sight. It is square, similar to a refrigerator, but it can boil water in just 2 minutes. He was deeply moved.

After returning home, he told his employees his ideas and began to do market research. He found that the domestic microwave oven market is still blank, and only a few foreign companies sell it in China, but because of the high price, ordinary people are discouraged.

Liang Qingde seized this opportunity. In the second year, Liang Qingde renamed his clothing factory Galanz and prepared to attack the domestic microwave oven market on a large scale.

Suffer another ordeal

At first, Liang Qingde found that he had never had knowledge of microwave ovens, and he was completely unfamiliar with its processing content and principle. He went to Shanghai to hire technicians, but when he heard that Liang Qingde used to work in the microwave oven market, people shook their heads.

However, Liang Qingde, after all, has experienced more than 50 years of social beatings, regardless of his humble abode, just to invite back famous domestic technicians-Lu Rongfa and Yu.

This persistent heart touched the two men, so Lu Rongfa returned to Guangdong with Liang Qingde's technical team.

Although there are technicians, Liang Qingde found a new problem. Microwave ovens are not so easy to make. He leads by example. He is in his sixties and still works fifteen hours a day regardless of his physical fatigue.

His persistent spirit deeply touched his employees. After overcoming many difficulties, Galanz, which has not yet gained a firm foothold, produced only 1 10,000 units in the first year, which successfully attracted ridicule from peers.

However, Liang Qingde disagreed. He took out Gou Jian's momentum and wrote the insults of his peers on a wooden sign called "shame card" to inspire himself and the employees in the factory.

At the same time, Liang Qingde changed the system of the factory and accelerated the pace of Galanz's standing up. The second year's output is more than 30,000 units!

The good times didn't last long. Maybe God wants to fight Liang Qingde and let him go through some hardships to make a positive result. 1June, 994, the once-in-a-century flood swept through the Pearl River Delta.

Looking around, Guangdong is plunged into a Wang Yang. Although Liang Qingde led the people to resist the flood tenaciously, after all, manpower was limited, and the flood broke through Galanz's defense line from an inconspicuous mouse hole.

In just a few minutes, the flood in the factory has reached as high as three meters. The flood hit Galanz, which just started, with a loss of nearly 20 million.

It never rains but it pours. Colleagues heard that Galanz was hit by a flood, and it fell down as soon as it rained. They spread rumors everywhere and lied that Galanz was dying.

Liang Qingde stood on the shore, looked at his factory and shed weak tears. But these tears once again aroused Liang Qingde's fighting spirit.

He borrowed money everywhere, and first paid more than 100 employees two months' wages to stabilize their morale, so no one left their posts and everyone joined him in fighting floods.

They successfully resisted the flood and quickly resumed production, which can be described as a desperate life. Thanks to the joint efforts of all of us, it completely recovered to its peak in just three months, and the sales volume reached100000 units by the end of the year.

make another outstanding achievement

Liang Qingde thought that microwave ovens were too expensive for most families in China at that time. He made the difference and reduced the price from 3,000 yuan to several hundred yuan.

This price war has dealt a great blow to foreign brands. Many international brands failed to find countermeasures in time and were squeezed out of the China market by Galanz.

But it's not over. Galanz fought a price war abroad and exported its own products, and the world sales continued to rise, becoming a veritable king of microwave ovens.

But after all, the price war is not a long-term solution, so Liang Qingde went to the United States to find a company to do OEM for them. At that time, Liang Qingde's actions were looked down upon by most people, thinking that they were harming themselves and making money for others.

But Liang Qingde doesn't think so. He saw the other side of OEM. OEM is to learn new technology and knowledge.

While helping others to do OEM work, they also entered the field of air conditioning. Because it is OEM, advanced technology is a good condition, plus our own equipment, 10 will be the first in the world.

However, Liang Qingde's vision does not stop there. He continued to move towards the small household appliances industry, creating beautiful products at low cost and becoming a giant of small household appliances again.

To this day, 80-year-old Liang Qingde still often fights in the front line, without feeling senile at all. He once said: "It is better to be a top 500 than to be a top 500."

He didn't forget the many hardships he had experienced, and he still strutted forward slowly.

At present, Liang Qingde has changed from being penniless in the past to a big entrepreneur worth more than 24 billion. Some time ago, Alibaba and Galanz began to cooperate in planning scientific and technological innovation projects.

Liang Qingde can be said to be a model of being a late bloomer. He ended up like Kun Peng. "The wind is coming down, and then the wind-mender will make the sky clear, not Mo."

Finally, he created his own Galanz empire, which soared into the sky and became a milestone in the home appliance industry.

Maybe this is Liang Qingde created by God. You can't see the rainbow without experiencing wind and rain. In the worst case, you will be a late bloomer.

In the end, his story will be as widely circulated as Gou Jian. His persistence will eventually make Galanz a century-old shop in his mouth!