Click to learn more about joining the program when more and more young people began to take the initiative to embrace the expiration date of the product. This former niche business in the corner of the supermarket shelves, is now accelerating in the direction of scale and chain.

In this field, the strongest player at present is Good Bargain. The company, founded in 2014, opened its first store in December 2020 in Beijing's Galaxy soho sunken plaza. So far, Good Bargain has opened 68 stores in Beijing, with sites including Xidan Joy City, Asian Games Village, Sanlitun, Wangjing and other popular business districts in the capital.

The company is followed by brands such as Hi Tesco, Lite Sell and Little Elephant Life, as well as Good Food Period, which was founded nine years ago and has received several investments from Alibaba.

Behind them is a huge market - according to statistics, the total output value of China's snack food industry in 2020 will be more than 3 trillion yuan, and according to the calculation of the lowest 1% inventory deposition, the market belonging to the expiration date food is also as high as 30 billion yuan.

One of them, only a category of duck neck, supported three listed companies. It is expected that by 2022, duck neck single product market size will reach 60.27 billion yuan.

And in addition to the expired food, there is also an equally large market of expired cosmetics and daily necessities, which **** together constitute this new consumer era of money-saving spree.

In the name of expiration date, the reality of the supermarket

With the domestic economic and social development, young people's consumption shows a strange pattern of narrow in the middle and wide at both ends - they show their generosity on the one hand in the skincare, sneakers and digital products that can easily cost more than 1,000 yuan, and on the other hand, they go through the group purchase, singleship, bargaining and woolgathering to highlight their shrewdness. wool to highlight their savvy. Of course you can, good bargain is a chain store, my neighborhood on the new one, it is understood that as of December 2021, good bargain has covered Shanghai, Beijing, Shenzhen, Nanjing and other 10 cities, directly operating stores more than 300, the main thing is that the goods are inexpensive, and will be unlimited repurchase in the future as well.

Open a supermarket to be your own boss