Pie product is an indispensable traditional dessert on McDonald's menu, which is deeply loved by customers all over the world. After McDonald's entered China, its apple pie and pineapple pie were also recognized by customers in China. In 2000, McDonald's developed China's traditional red bean into a sweet and delicious red bean pie according to the tastes of China customers. Once the product was launched in China McDonald's restaurant, it caused a great sensation. Its successful marketing plan and sweet taste suitable for children make the product in short supply. Moreover, this "faction" family member with China characteristics is also praised by the public as a successful example of combining the globalization concept with the localization spirit of McDonald's. With the success of red bean pie, McDonald's has successively introduced popular taro pie and orange pie that cater to the tastes of China people.