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Why is Junlebao Kefir sometimes sold very cheaply, only 2.5 per bottle, but Morrisian is always very expensive?

This should be the embodiment of brand value.

Guangming’s Musilian and Yili’s Anmuxi, these two major brands first rely on large and well-known companies like Guangming and Yili. Therefore, with their high popularity, everyone will also be familiar with them. Its products are highly recognized. Everyone knows that China’s dairy products have been in a state of distrust since the Sanlu incident. In this case, there is no other choice but to trust these relatively well-known and Large-scale dairy enterprises, which also leads to high prices.

As for the Junlebao and Kefir you mentioned, to be honest, I have never heard of them. They may be very local or regional. In this case, the public does not understand them. I have never heard of it, so even if it is cheap, it is difficult to generate large sales.

This should be an invisible reflection of brand value