The products of Zhongkuai Catering Group are mainly traditional Chinese fast food, such as braised chicken rice, braised pork rice, spicy incense pot, etc., and now it has begun to expand to semi-self-help, buffet and western-style fast food. Zhongkuai Restaurant Group has been actively promoting the take-away and e-commerce business. Due to the rapid rise of the take-away market, the company has now formed its own take-away platform and promoted its market share and image through a series of promotional activities.
The expansion of Zhongkuai Catering Group has never stopped. The company has several brand names, which are oriented to different markets. Moreover, in the process of expansion, the company also constantly introduces new technologies and new concepts to upgrade its products and enhance its brand image. The efforts of Zhongkuai Restaurant Group in business model innovation, marketing strategy optimization and e-commerce channel development have laid a solid foundation for it to become a Chinese fast food enterprise group with growing scale and competitive advantage.